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Doing Business in the era of Digital Marketing

Doing Business in the era of Digital Marketing Doing Business in the era of Digital Marketing. Do you want to promote your just-started small business online? Then you are on the right track. But, don’t delay anymore to learn about Digital Marketing for this. You have to learn about Digital Marketing because it includes all the techniques from searching to promoting on social media or email marketing. Your investment in digital marketing will be worthwhile because upholding your product and service online has many benefits. Above all, Bangladesh has been going through a tech revolution. The total number of internet subscribers in Bangladesh has reached 93.102 million. (March, 2019) The demand for tech related subjects like web design, web development and digital marketing is fast increasing too. Easy internet access has created entrepreneurs, who are working on different innovative projects. On the other hand, Oxford Internet Institute has ranked Bangladesh as the second most favorite country for freelancing. Because of all these massive changes in the country, the demand for skilled workers at present is high. Many training institutions are coming forward with the initiative to empower the youth to work online. Whether you are running your own business or working as a freelancer, doing a course on Digital Marketing course will keep you one step ahead from the rest. Surely, before starting a course you need to know about the following benefits you will get after the completion of the course on Digital Marketing. Sayudur Rahman the trainer of Digital Marketing course in Coders Trust has pointed out these key advantages of learning about Digital Marketing in recent times. 12 methods for business in Digital Marketing are: 1. Saving money and time: Doing Business in the era of Digital Marketing Previously, a person starting business would need an agency to market his product. But now literally anyone can start his business with knowledge of internet. Just click a photo of your product and share it with your clients. Additionally, Digital marketing is affordable. In the context of Bangladesh there are a large number of entrepreneurs who lack funding but with digital marketing they can save money and reach a wide audience in a short period of time. The most popular one at present is social media marketing. Digital marketing has significantly reduced dependency on advertising in print media, TV and radio, etc. 2. Accessibility: | Doing Business in the era of Digital Marketing Even a few years ago, only business establishments had their own websites. But with the rise of Digital Marketing they need to create more digital platforms from where the clients can learn about their business. It makes their business more accessible. In Bangladesh E-learning is becoming very popular. There was a time when people believed that the subject called Computer Science and Technology only meant learning about programming. However the trend has changed. Now subjects like web design, web development, Digital marketing, Social Media Marketing have gaining popularity. Coders Trust a leading IT institution is running course both online and offline. Those who prefer to do online courses can study from home. Moreover, by opening their online channels they can reach students who are outside Dhaka. Their total number of students in Digital Marketing is around ???? 50k. After doing this course they are working in many companies or have become freelancers. 3. Facebook dominating the marketplace: | Doing Business in the era of Digital Marketing A recent report published in the Daily Prothom Alo has highlighted a survey conducted by an organization named ORG Quest Limited has collected opinions of 1200 young boys and girls aged between 15 and 30. This time 93% of the young boys and girls who took part in the survey have expressed their opinions that they, on average, are spending 46 minutes a day on Facebook. This shows the power of social media. 4. The freedom to reach global audience: |Doing Business in the era of Digital Marketing Effective use of social media, like Facebook, Instagram, Pinterest and Twitter can generate traffic that you cannot even imagine. Digital Marketing will tell you how to grab their attention with compelling content. You will not only serve in Bangladesh but also have to deal with global clients as well. 5. Increases interaction with clients: | Doing Business in the era of Digital Marketing Clients get knowledge about your product and service through website or social media pages. You can directly respond to their queries and remarks. This action makes them feel valued as customers. Through interacting with each other, you can generate leads about their preferences. You can win their trust. This establishes your authority as a brand. 6. Use of multimedia: | Doing Business in the era of Digital Marketing At present audiences interact with the content you have created differently. It is important to combine photo, video and audio to engage audience. Info graphs also make content interesting. People are making Live video with both YouTube and Facebook to sell their products or for tutorial classes. Ayman Sadik’s 10 Minutes School is a successful example in this regard. This school is running their classes both on YouTube, Facebook and other media as well. 7. Immediate track responses: | Doing Business in the era of Digital Marketing Google Analytics has made it super easy to track even a small change in your site. You can always track the clients activities before purchasing your product or service. Based on this data you can easily improve your marketing strategy and figure out the most effective techniques. You can also get information regarding visitor conversion code. 8. Know your competitors: | Doing Business in the era of Digital Marketing In analogue marketing, you don’t have any idea about what your competitors are up to. However, in digital marketing you can monitor your competitors very closely. Knowledge about their strengths and weaknesses can improve your quality of work. 9. Building targeted traffic: | Doing Business in the era of Digital Marketing The

Email Marketing

Email Marketing Take your Business forward with Email Marketing Maybe you are thinking that gone are the days of email marketing. You might also believe that hardly anyone checks email updates these days. But you are wrong. In a lot of countries, email marketing holds its competitive position. Moreover, it is highly economical. For you too, it may be the best possible strategy for your business. Driven by misconception, most people do not use email marketing. Even those who do it annoy their clients in most cases and fail to get the desired result. Read this article and find out how you can utilize simple email marketing tricks to take your business to the next level. Email Marketing Strategies Set a clear goal You have to first set your goal. Ask yourself a few questions before clicking the ‘send’ button, such as: Is the third email providing what the first and the second haven’t and how likely shall I open and read it as a receiver? If the answer is ‘no’, then take your time and think about what to add or subtract to reach your customers. You need to devise a strategy that you will follow in each stage of the marketing process. Write a proper and engaging subject line The first impression regarding your email marketing will be made by its subject line. If it is good the customer will open it, or else it will go straight to the trash. It is highly recommended to use action-oriented verbs. Your subject should express a sense of urgency. Before writing a subject line, think about your objective of what you are trying to achieve. Sending random mail without a goal will take you nowhere. Follow a Strict Schedule Don’t let your emails lapse for too long. You should send emails at least once a month; ideally, send them once a week so that your customers can remember you. You can follow a few strategies to grab the attention of your readers. The newsletters having updates about products and services along with a personal message and greetings can be effective. It will develop a dependable relationship between you and your customers. Check Grammar and Typos Once you click the send button, you won’t be able to get the mail back to edit or proofread it. So it is wise to read each email very carefully before sending it. ‘Err not, repent not’, goes the old saying. Have a clear call-to-action The call-to-action (CTA) drives the reader to take an action like shop during a sale, view the new collection, or schedule a consultation, etc. Simply posting ‘enter your email for updates’ can’t be your call-to-action. Instead, consider sharing specifics. By sharing a specific call to action you can get more people to subscribe. You can add your CTA as a text link or on a button. Select a CTA that spells out exactly what you want customers to do. Use forceful language, for example, Shop Now, Sign Up, Schedule a Session, etc. It is the best strategy to keep the link copy short, but you can provide relevant contexts like sale details or news about the collection. Provide special offers for signing up When it comes to motivating people to sign up, consider offering them something in return. Capture email addresses through website pop-ups You can put an email signup box anywhere on your website. It can be placed as a footer, in the middle of a blog post, at the top, or in the sidebar. But many businesses have found that pop-ups or light-boxes are most likely to work. Design the email template effectively Bear it in mind that your email highlights your brand. The template should be aligned with your website and any other touchpoints, like the ads and merchandise. You need to use colors, fonts, and images effectively as well. Moreover, the logo of your company can become your trademark. Creating a responsive email template is a must. The template should automatically adapt to all the screen sizes. Segment your lists You need to do personalization to address the specific needs of your clients. You can do this by depending on details about your customer, such as what they’ve purchased recently, where they live, or the day and time they normally open your emails. You can send an email with product recommendations based on things you know they bought in the past, or a reminder that they still have something in their shopping cart, or tell them that there is an event at their local store. People will consider them relevant and more likely read them. When you take time to list your audience, you are actually saving up a lot of your time. It makes communication better as well. Segregation is a good strategy because it gives the customers the chance to choose. You can send an update only to those who did not open your last message or who showed interest. You can also perform a split test to find out the best practices. Build automated email sequences You can use automated email sequences as a strategy. For this, you can use email automation platforms, like MailChimp, Drip, and Constant Contact to save your time. Let me explain how auto responder can make your life hassle free. If you have just started an email list you’ll have time to personally respond to every new subscriber. But, as time passes, you may get complex campaigns, and for time constraints, you cannot follow each of them. An autoresponder does it for you. The emails are sent out automatically according to your set schedule. By scheduling a set of emails to send in advance, you can avoid long time- lapse. You can read Facebook Marketing here Time the delivery The best time to deliver emails depends on a host of different factors, such as your location, industry, and the goals. You might prefer to carry out a test to figure out when the open and click-through

Facebook Marketing

Facebook Marketing Strategies for Facebook Marketing Facebook Marketing, Like millions all across the world, Salman has ended up as a Facebook addict. He likes and shares the posts that are trending. Also, he scrolls down Facebook for any update about products or news. He believes that Facebook is the most dependable medium for staying updated. Let’s take another example. Like Salman, Rajon has been a staunch user of Facebook for several months. However, recently he has heard that one of his relatives is doing business online. When he visited the page on Facebook he found that it was indeed true. He saw that his relative was using Facebook to sell his products and that too with a lot of success. You can obviously fully depend on Facebook for your business. A large number of people use it for business purposes. Band watch, a well-known digital intelligence company based in England, has collected the data that 60 million pages on Facebook are involved in doing business. Bangladesh is also marching forward in this sector. Geeky Social, a digital intelligence company, has said that at present up to 300,000 businesses are doing business using Facebook. In Bangladesh, online business has become very popular and Facebook has been at the top of the list if you speak in terms of media, like YouTube, Twitter, Pinterest, Quora, etc. A lot of companies have their own pages on Facebook. Actually most of those who work online have Facebook accounts and therefore by using the tips and techniques of Facebook Marketing, you can definitely reach your potential and target audience. Obviously you do not have to spend any extra money for this. But, you must have sound knowledge about Facebook marketing if you want to be successful. Unfortunately, a great percentage of the companies in Bangladesh have a serious lacking in this regard. They have inadequate knowledge about guidelines, so they make mistakes while using Facebook for marketing purposes. As a result they harm their brand image and lose credibility. Facebook Marketing is useful for the following: Increases Brand Awareness: | Facebook Marketing Your Brand is not just your logo. Brand means what you offer to your customers and its impact on their life, particularly on their mind. So, creating influence about your brand is of utmost importance, which has a direct link with the sale of your product. In this case, Facebook is the best place to start branding your products. It also helps you to gain brand loyalty. Through constantly posting about your products and services you can establish stable brand authority for your business. Achieve higher conversion rates: Facebook Marketing It is true that a lot business establishments may not have a website of their own. Here, Facebook is very helpful for them. There is a ‘Shop’ tab to display your products. Again you can create the carousel to showcase the products and boost your ads frequently. Depending on the interest of the audience, you can also retarget them as well. Facebook Marketing, if done efficiently, can win the heart of the audience and influence them to buy your products; they will also recommend others about you and your page. As a result, the conversion rate on Facebook becomes higher than any other platform. Communicate with the Customers: Facebook Marketing Facebook not only has access to a large number of audience but also creates engagement opportunities with them. You can create unique posts for the audience from time to time. The latter can comment on your posts and also share them with their family and friends promptly. They can ask questions regarding your product and services. Thus Facebook addresses their problems. This has a positive impact on customer satisfaction, which creates opportunity for relationship building. More Inbound Traffic: By using Facebook, you can generate more inbound traffic. It is not necessary that someone has to follow you on Facebook or they visit your website. Still, they can click on links that you share in your social media pages. This will increase the clicks and traffic. On Facebook you can easily figure out which posts are getting high engagement as well. Tips for Facebook Marketing: Facebook Marketing By now, you may have understood the importance of Facebook as a marketing tool. Despite its numerous benefits, many people do not make the optimum use of Facebook. I am writing this article so that you may not deprive yourself of those benefits, which will make you miss the target to attain success in your business. Facebook business page profile Image and Cover: Facebook Marketing You must remember that the profile image of your business page is viewed by millions of people all over the world. A good number of them may be interested in buying your service or product. So, it is wise to upload things which can enhance the image of your company or business. The photos should be optimized. Similarly the cover image has to be eye-catching. About Section: Facebook Marketing The About Section is very crucial. It tells your audience about your goals, visions and what kind of services or products you are going to provide for them. In this section, you should include your background information and story behind setting up this business. Simultaneously, you must convey it to the customers why you are superior to others who are in the line. Creating high quality Content: Facebook Marketing Creating high quality content is essential. It is not wise to upload similar types of content every day. Rather, it must carry variety. You can post live updates to showcase your products. You can also animate the discussion by posting user generated content. To beat your competitors and win the heart of the audience must be your goal. Running Targeted Ad Campaigns: Facebook Marketing Facebook enables you to narrow down your audience very easily. Your audience can be categorized according to their geographic areas, age, education level and the devices they use for browsing. Suppose, you are running an

Sayudur Rahman

Sayudur Rahman It’s my pleasure to apprize myself with you. It’s Sayudur Rahman. Now I am a successful digital marketer strategist and a mentor professionally. Once which was a dream only. it was not a happy journey. I had to give a lot of effort to become today’s Sayudur Rahman. I am not from an opulent family, so the situation was hostile for me. Still when I was in college I was totally unconscious about IT knowledge .I have introduced with computer for the first time at my University lab. It was so amazing that I had spent most of the time in computer lab. After completing my graduation I had shifted to abroad which was an intermission in my career. My days at abroad were very pathetic as I was not habituated with hard and fast rules. There I have realized for the first time actually what do I want to be. I have started my freelancing journey again. After coming back I have completed several courses related to IT and digital marketing both in online and offline. I didn’t waste a single moment after ascertaining my aim. I think I have wasted huge valuable time to realise my vision.So, one should ascertain one’s vision at first then assiduous for mission. Whatever the career of a digital marketer depends on how much he or she is updated. So, I try to learn something new everyday and here my students assist me. When I teach them I also learn from them. Sayudur Rahman. I want to do something for autistics and women. The strengths of women is out of imagination. An ordinary homemaker can be extraordinary and also a support for you. The only thing they need is your inspiration and support. I also provide free consultancy for educational institutions because I think students should be conscious about their career from their early life. Then they will be veteran and can compete with the moving world. I have I have wasted use valuable time to realise my vision so when should I shot him once bhishan at first then as a service formation whatever the career of a digital marketer is depends on how much she or he is updated so I type 2 to learn something new everyday and near my strength collaborate assist me when I teach them I also learn from them I want to do something for student and women. Sayudur Rahman https://sayudurrahman.com/email-marketing/ https://youtu.be/LgQnbXVll5Y Sayudur Rahman

Top 10 Facebook Promotion Factors

Top 10 Facebook Promotion Factors Top 10 Facebook Promotion Factors Facebook promotion factors increase our knowledge about utilizing promoted ads. Operating an event on Facebook is a significant direction to develop a buzz, upgrade engagement, boost our fan score, and create our email roster. But Facebook has strict rules regulating what campaigns we can and cannot administer and promote on their forum. On November 6, 2009, Facebook remade its Promotions Guidelines considerably. Formerly this date, it existed vastly a free-for-all. With the changed regulations, Facebook took off from one height to the additional. Below is a discussion of the top 10 reasons about Facebook promotion factors: Establish our Audience On Facebook, we can customize our audience in the ruling. Here we can target an audience belonging to several rows of age, sex, interest, profession, and geographical setting. It is the main Facebook promotion factor. On Facebook, there is an enormous quantity of audience present who need to restore. All we require to perform is to locate them. Among our mark users, an important category does not recognize us but they might be retaining related involvements. But there exists a minor quantity of people that are glad to purchase our stock or service. Our business is to obtain them restored. Ad Integrity and Relevance record The second Facebook promotion factors the ad integrity and relevance record. The integrity of the ad is rapidly balanced to the ad’s modification tariff. An ad with tremendous integrity will improve our modification tariff whereas an ad with awful integrity can decrease our modification probability. An increased relevancy record will reduce our Ad spend. Increasing relevance suggests that our ad is relating nicely to the user and catering to what they need. An optimistic response from the user will enlarge our prevailing relevancy record. Timing Each ad has its own maximum time of the day or week. Begin to deliver our client with something better than he wants. If our landing page includes a reference volume for product inspection then perform not ignore to refer call timing. Timing exists as a significant factor that involves our expense per modification. We should retain an excellent knowledge of Facebook Ad Scheduling. It is another significant Facebook promotional factor. Ad Copy A large proportion of Facebook Ads achieve rejection because of vague ad copy. It occurs because maximum marketers do not understand the dialect of ads. They do not retain a promotion or marketing environment to appreciate limited detailing. On Facebook promotion factors the integrity ad copy continues on three steps: (a) Comprehensible Message The message should stand understandable and apparent to our target audience and the Ad above provides a detailed statement about the proposal containing the minute factors. (b) Clear Call to Action A clear call to action occurs something we cannot remove an ad without. A powerful call to action forces beginners to prepare a trick. (c) Objective Revision Always attempt to bring an accurate impression on our ad copy. Later composing the copy we may believe it as we recognize our stock best but is it clear to different individuals. Landing Page It is a very meaningful Facebook promotion factor. The Website can retain better than one landing page to stimulate various commodities or classifications of employment. A generously constructed landing page must have: Impressive also soothing design Clean copy that defines things appropriately Acceptable for mobile, tablets, and desktops Should not divert to the home page Should include the exact keywords Professional stare Must remember a Call-to-Action Not full of extremely vast data Social evidence of our commodity On Facebook promotion factors this Facebook Ad retains displayed social evidence that method analytics standing utilized by 1500+ Mechanisms and Freelancers. This occurs as a relatively normal preference of people and similarly popular on Facebook. Surviving a public creature, different information affects our determinations. For instance, we reach Starbucks and publish a significant update. When comments of our companions attend that significance update, automatically Starbucks earns social evidence. Imagery A natural color mixture, picture selection, or illustration job can bring our ad stand out in the news feed. Prefer a picture that is rapidly applicable to our commodity or employment. Formulate pleased faces in the ad but maintain the context of the ad in sense. Facebook’s pigment theory is blue and white. So never employ blue in our ads. Orange appears favorable in this knowledge. However, at the edge of the day, employ our aesthetics to rule on how acceptable it is for our commodity and brand picture. This is another significant Facebook promotion factor. Ad Optimization To the extent of operating a campaign, Facebook will inquire to optimize our campaign. But to fulfill the duty we have to deliver him a category length according to which it will optimize our whole campaign. We can optimize to improve our website clicks. In that prosecution, Facebook will attempt to earn people connecting anywhere in our ad but carrying them to the landing page is vastly further effective. It will improve the modification of our ad. Despite that, we should perform cracked experiments to detect how different optimization duties influence our campaign to discover adequate optimization employment. Placement of Ad A very top-rated Facebook promotion factor is the placement of an ad. A sidebar exists as an active place where our ad retains to bring its rating among news feeds, friend suggestions, and group suggestions. As the competitor of a place improves its expense moreover improves. This problem influences our ads to cost per modification. Therefore mobile is a great significant placement, presently so advertising on mobile is expensive. As the event improved Facebook has remade their sidebar system and directly including three ads in the sidebar. Get Some Perspective We are struggling to demand our brand every day, so it can stand difficult to walk behind and bring the copy for our Facebook ad resounds. Index through our own Facebook feed and receive a peek at the ads. It is a reasonable impression to bring some

Top 10 Freelancing institutes in bangladesh 2023

Top 10 Freelancing Institute in Bangladesh

Top 10 Freelancing Institute in Bangladesh 2023 Top 10 freelancing institutes, it is entirely tough to expose adequate freelancing institutes in Bangladesh. We always watch publicity for several freelancing academies on Facebook or any other social media sites. So which one exists satisfactory or exact for us, perhaps we are quite mystified. But no bothers, here we will carry the exact top 10 freelancing institutes in the following. Alright, directly I belong to discussing the Top 10 Freelancing Institute in Bangladesh. And a few knowledge about these academies as generously. possibly, this column will benefit us to discover an adequate top 10 freelancing institutes. Let’s dive due to it. 1. CodersTrust Bangladesh Ltd CodersTrust is one of the Best Global Skills and Digital Workforce Development Institutes. At CodersTrust we train, prepare and show a path to a new career. We serve all who want to improve their prospects – especially Youth and Women. – the Underprivileged. – the Underserved Course List: Responsive Web Design Graphic Design Digital Marketing Accounts Management System Advanced Excel English For Career Contact Details: CodersTrust – +8801818695318 Website 2.Digital AGency BD Digital AGency bd is an agency where they teach all applied and befitting knowledge that can make students more skilled and working friendly. not only providing training they are limited to but also providing services of all digital business growth. It is one of the best agencies among the Top 10 Freelancing Institute in Bangladesh. Digital Agency Bd offers us adequate integrity freelancing methods at a reasonable tariff. Look into their authorized website for the course expense. Course List: Graphics Design Digital Marketing WordPress Customization w/ Freelancing Contact Information: South agrabad. Chattogram +880 1511917390 +880 1400917390 info@dagencybd.com https://digitalagencybd.com/ 3. UY Lab This freelancing training academy occurs one of the most famous among the Top 10 Freelancing Institute in Bangladesh. They propose increased integrity freelancing lessons at a reasonable tariff. If we are curious about knowing further about them, I indicate to explore their Facebook administrator page. There we will discover, learner’s prosperity article. This may provoke us to assume a lesson. It is considered as the 2nd most popular IT freelancing institute in Dhaka among Top 10 Freelancing Institute in Bangladesh. Course List: Graphics Design Digital Marketing Web Design & Development SEO w/ Affiliate Marketing Video Editing 3D Animation UI/UX Design Web Application Development Contact Information: Address: 31 Commercial Area, 4th Floor Colombia SuperMarket, Wireless Gate (Beside Titumir College), Banani, Dhaka – 1213, Bangladesh +88 01777 753 399 +88 01783 838 382 info@uylab.org http://uylab.org 4. Creative IT Institute Creative IT arises as another prime valued freelancing training organization among the Top 10 Freelancing Institute in Bangladesh. They propose excellent methods at an accessible tariff. I like their “Freelancers Award in Outsourcing” principle. To know further about them, we retain to attend their website and authorized Facebook page or any social media sites. Course List: Graphics Design Digital Marketing Web Design & Development SEO w/ Affiliate Marketing Video Editing 3D Animation Motion Graphics Game Development App Development UI/UX Design Web Application Development Digital Filmmaking, and more Contact Information: Address: Momtaz Plaza, 4th Floor, House no: 7, Road: 4, Dhanmondi, Dhaka-1205, Bangladesh +880 1624 666 000 +880 1624 888 444 support@creativeit-inst.com www.creativeit-inst.com 5. BITM (BASIS Institute of Technology & Management) This freelancing institute was established with the possibility to exist globe grade in the IT region. Over 200 mentors and formal proposals. We can obtain also a FREE lesson through a scholarship. Attend their website to obtain further details. Course List: Graphics Design Digital Marketing Mastering in Magento Cisco Certified Network Associate (CCNA) Web Design & Development SEO w/ Affiliate Marketing Video Editing 3D Animation UI/UX Design Web Application Development Android App Development Data Science & Machine Learning Mastering on Laravel Framework, and more Contact Information: Address: BDBL Bhaban, 3rd Floor – East, 12 Kawran Bazar, Dhaka -1215, Bangladesh +880 9612342486 info@bitm.org.bd https://bitm.org.bd 6. Daffodil International Professional Training Institute This is another prominent freelancing training organization among the Top 10 Freelancing Institute in Bangladesh. They propose diploma methods, certified methods, BTEB marketing methods, etc. Attend their authorized website to search all of the methods they deliver. Course List: Graphics Design Digital Marketing Interior Design Auto CAD (2D, 3D) Hardware & Networking Web Design & Development Web and eCommerce Video Editing & Sound Recording IT Support Technician 3D Design Basic Computer Application, and more Contact Information: Address: Russell Square, Lake Circus, Panthapath, Dhaka-1205, Bangladesh. +88 02-9134 695 +880 01713 493 267 info@dipti.com.bd https://dipti.com.bd 7. SoftNetBD Several of us prefer to operate with CPA trade and marketing. However, where we can learn to serve good, a familiar issue in everybody’s sense. In that issue, SoftNetBD performs the best services, I guess so. Since we started, call upon their authorized website and understand additional about their procedure and tariff. Course List: Graphics Design Digital Marketing CPA AutoCAD Design SEO Affiliate Marketing Apps Development YouTube Marketing & Adsense Web Design & Development WordPress & Theme Development Contact Information: Address: Softnet BD, 2nd Floor- 69/M, Panthapath, Dhaka 1205, Bangladesh +880 1966 638 663 +880 1799 089 671 info@softnetbd.com www.softnetbd.com 8. DUSRA Soft DUSRA Soft exists as another enormous IT training center among the top 10 freelancing institutes in Bangladesh. They propose outsourcing actions and Tutoring on web development, software development, SEO, etc. Attend their authorized website to obtain better knowledge. Course List: Graphics Design Software Development Web Design & Development Search Engine Optimization (SEO) Microsoft Office Management Programming Language C, C++, Java CCNA Networking Training Python Programming Training Contact Information: Address: House No-79, 3rd floor, Road No. 12A, Dhaka- 1209, Bangladesh. +880 1714 691 963 +880 1922 170 672 info@dusrasoft.com www.dusrasoft.com 9. Prime IT This stands as an outstanding IT firm and IT training center among the top 10 freelancing institutes in Bangladesh. This firm launched its mission in January 2011. They moreover deliver domain & hosting benefits. If we wish to comprehend email and CPA marketing, it becomes a tremendous area. Course List: Advanced Email Marketing Advanced YouTube Marketing CPA Marketing

Top 300 SEO Glossary and Marketing terms 2021- part 3

Top 300 SEO Glossary and Marketing terms 2021 Ranking: This meaning as a grade on Google for that keyword or term. Reciprocal Linking: Returning associates once a webmaster provides a connection to ourselves. Redirect: A redirection pertains to one connection that automatically authorizes a numerous URL. Referral Traffic: This occurs the business increased from backlinks, whether that prevails on social media. Remarketing: We can target stoners through cookies that retain clicked on an Ad formerly and proceed to target them and perform Ads for a brief duration. Its very popular from SEO Glossary and Marketing terms 2021. Reputation Management: The procedure for improving companies prestige online through a mixture of tunnels. Retargeting: This occurs comparable to re-marketing. Retargeting is performing Ads into our earlier websites travelers to concerning them in our website furthermore. Return On Ad Spend (ROAS): This is the revenue made on Ad spend. Rich Snippets: On-page characteristics of the search engine findings page where our subject is apparent straight on the SERP. txt: The robot’s text catalog occurs as an extension to our website that is trudged by Bots initial. ROI: Return on investment stands to obtain for an enterprise. Commerce spend prevails as a norm of making in the further company. RSS: A web spread that admits websites admission live updates of superficial references, launching those updates onto a website. Sandbox: A sandbox occurs as a feature of retribution for a website that possesses attended webmaster approaches. Schema: Schema stands as a markup or structure of red data that encourages search engines to understand our web page easily by detailing its ingredients. Scrape: Taking data or subject from a reference. Scripts: Used on Adware, script permits us to automate data utilizing JavaScript. Screaming Frog: It occurs Downloadable software that can exist utilizing monitor SEO on a website. Search Engine: A search engine prevails not hampered to websites. Relatively, any search equipment that operates algorithmically. Search Query: The keyword or term arrived into the exploration engine from a searcher. Top 300 SEO Glossary and Marketing terms 2021 Search Engine Results Page: SERPs occur on the pages that roster the search results earlier obtain an inquiry question. Search Intent: Looking at a SERP, we can comprehend the searcher’s purpose. The searcher’s inquiry can prevail as retorted in numerous aspects of subject and agencies. Search Operators: These occur a spectrum of infusion parameters that can expand to our inquiry investigation to obtain certain findings. SEM: Search Engine Marketing exists digital marketing funnels that operate inquiry engines. SEO: Search Engine Optimisation stands for the method of expanding a website’s hierarchy in a search engine for provided keywords. Session: The session comprises stoners to attend a website. The length of that contest begins when they reach the website and expires when they depart the website. Skyscraper: In the subject, The Skyscraper Technique by Backlinko averages establishing content adequately than the volume on the search engine findings page. Site Structure: Website hierarchy is the configuration of web pages from the home page, about page, blog libraries just expensive on subcategories, and reference page. Sitelinks: The connections prevail recorded on SERP findings. Site-Wide Links: These connections occur as usually in the footer and carry across to every page on the website. Sitemap: A catalog that maps the website’s pages and URLs to enable stoners and Bots. Slug: Slugs occur as a portion of the URL hierarchy. These can occur keyword prosperous. Social Media Marketing (SMM): SMM is a tunnel of commerce on social media arteries like Facebook and Twitter. Snippet: The snippet exists the meta portrayal that survives on the search engine findings page below the title of the website. Social Bookmark: A bookmarked service that enables us to bookmark websites utilizing a bookmarking report. Social Sharing: Sharing subject on social media strategies. Spam: A spammer will compose announcements on a website for their profit. Spam Score: A metric by Moz, spam achievement occurs on a hierarchy of 1-20, 20 standing entire spam. Spinning Content: Content that possesses prevailed carried from numerous references and integrated to arise an unusual subject. SSL: An SSL receipt can stand established on a website to assure all data on that website prevails secured and encrypted, significant crackers would endeavor to extort any data. Structured Data: Structured data can stand injected into our codebase to boost search engines comprehending of our volume. T Text Link: Links with newscaster manuscript on them. These occur as vastly important with opportunities arising in agencies like portrayal connections. Technical SEO: SEO that exists irrelevant to the subject. These are specialized website issues that should stand overcome. Thin Content: Written content that requires ample profundity or phrases. This generally doesn’t contribute seriously to employees or the stoner. Thumbnail: A preview of an impression that exists as minor. Title Tags: This prevails the inscription on the search engine findings page. Traffic: Web traffic stands for beginners to a website. When we convey directing traffic. Transactional Keywords: These are bargain search inquiries. These can prevail as valuable to bid on, the Searcher aspires to acquire something. Trust Flow: Trust occurs as a significant cadent on Google. Confidence can survive estimated utilizing this cadent. Troll: A web troll occurs as an online terror that oppresses stoners online. U URLs: This exists as the website domain and the page address. User: A person utilizing a website. User Engagement: This stands for how a stoner conducts on a website and can stand evaluated employing analytics, heatmaps, and additional web equipment. User Experience (UX): Coupled with User Interface, this prevails for how the subject of a website exists as laid out to stand manageable to examine, navigate, and use by a stoner. User-Generated Content (USG): These occur as announcements and additional categories of volume that stoners retain expanded to a website. User Intent: when inspecting for something and what we want to accomplish with a search inquiry. This may fluctuate from other stoners. User Journey: A stoner’s intercourse from advent to finalize with our

Top web 2.0

Top web 2.0 2.00 sites pertain to websites that emphasize customer developed satisfaction, the comfort of practice, particularly culture, and interoperate proficiency that is similar with different outputs, strategies, and tools to protect customers. A Web 2.0 website permits customers to interact and cooperate through social media discussion as founders of customer developed satisfaction in the actual institution. The increased DA DoFollow web 2.0 site roster is highly beneficial for the SEO of a website. S.No Web 2.0 Sites DA PA 1 https://www.blogger.com 99 100 2 https://sites.google.com/ 97 83 3 https://medium.com 80 8 4 https://www.wix.com 86 8.6 5 https://www.jimdo.com/ 94 62 6 https://jimdofree.com 62 6.2 7 https://www.hatena.ne.jp/ 94 76 8 https://www.weebly.com 93 83 9 https://www.skyrock.com 93 100 10 www.tripod.lycos.com 84 8.4 11 https://www.bloglovin.com 93 75 12 https://www.academia.edu 93 73 13 http://angelfire.lycos.com/ 93 71 14 http://goodreads.com/ 75 7.5 15 https://wordpress.com 88 88 16 https://www.livejournal.com 92 98 17 https://hatenablog.com 92 91 18 https://kinja.com 64 6.4 19 https://www.xing.com/ 70 7 20 https://evernote.com/ 77 7.7 21 https://www.rediff.com 72 7.2 22 https://blog.fc2.com 74 7.4 23 https://hubpages.com 70 7 24 https://slashdot.org/ 75 7.5 25 https://www.strikingly.com/ 90 65 26 https://www.soup.io/ 75 7.5 27 https://www.ucoz.com 68 6.8 28 https://www.tumblr.com 88 100 29 http://pen.io 92 86 30 https://www.simplesite.com/ 88 60 This exists by Web 2.0. Web 2.0 sites occur dynamically and permit customers to establish their pages, comment, post images, and links, and also interact with different customers in a mixture of several directions. March 21, 2021 sayudurSEONo Comment Top web 2.00 sites List with DA and PA: 2021 2.00 sites pertain to websites that emphasize customer developed satisfaction, the comfort of practice, particularly culture, and interoperate proficiency that is similar with different outputs, strategies, and tools to protect customers. A Web 2.0 website permits customers to interact and cooperate through social media discussion as founders of customer developed satisfaction in the actual institution. The increased DA DoFollow web 2.0 site roster is highly beneficial for the SEO of a website. S.No Web 2.0 Sites DA PA 1 https://www.blogger.com 99 100 2 https://sites.google.com/ 97 83 3 https://medium.com 80 8 4 https://www.wix.com 86 8.6 5 https://www.jimdo.com/ 94 62 6 https://jimdofree.com 62 6.2 7 https://www.hatena.ne.jp/ 94 76 8 https://www.weebly.com 93 83 9 https://www.skyrock.com 93 100 10 www.tripod.lycos.com 84 8.4 11 https://www.bloglovin.com 93 75 12 https://www.academia.edu 93 73 13 http://angelfire.lycos.com/ 93 71 14 http://goodreads.com/ 75 7.5 15 https://wordpress.com 88 88 16 https://www.livejournal.com 92 98 17 https://hatenablog.com 92 91 18 https://kinja.com 64 6.4 19 https://www.xing.com/ 70 7 20 https://evernote.com/ 77 7.7 21 https://www.rediff.com 72 7.2 22 https://blog.fc2.com 74 7.4 23 https://hubpages.com 70 7 24 https://slashdot.org/ 75 7.5 25 https://www.strikingly.com/ 90 65 26 https://www.soup.io/ 75 7.5 27 https://www.ucoz.com 68 6.8 28 https://www.tumblr.com 88 100 29 http://pen.io 92 86 30 https://www.simplesite.com/ 88 60 This exists by Web 2.0. Web 2.0 sites occur dynamically and permit customers to establish their pages, comment, post images, and links, and also interact with different customers in a mixture of several directions.

What are the Barriers to Becoming a Successful Freelancer

What are the Barriers to Becoming a Successful Freelancer August 2, 2021 sayudurDigital MarketingNo Comment Hurdles for Women as Freelancers Freelancer In this article I will write about a few common challenges women face when they aim at becoming a successful freelancer. In the previous article (Link to the previous article) I have discussed how rapidly the gig economy is expanding in Bangladesh and how good a place it is for women to start working. Even then most of the women feel insecure to take up the challenge. These insecurities are based on a number of factors. Some of them are personal whereas some are social and educational. I will discuss each of the factors in this article so that you can be aware of the barriers before joining the league of fellow freelancers. Misconceptions about Freelancing The first barrier that you need to overcome is about the misconception regarding freelancing. Many in Bangladesh think that Freelancing is only about Graphic Designing. However this idea is not true. It is a hub of content writers, web designers, developers, etc. You can also create online lessons to teach something to others. The choice depends on what skill you have. In Fiverr, those who are working as freelancers, they are selling their skills to earn money, nothing else. At first it might seem a mammoth task. But if you stick to it for some time and acquire relevant knowledge you will survive the battle. Lack of Motivation As soon as a person becomes a freelancer, she steps into a dream world. She begins to think that her profile is seen by thousands of people across the world and dozens of orders from her clients will be pouring in into her basket. So when she does not get a response in a few days’ time she feels her dream is lost. She gets broken hearted and becomes heavily pessimistic. At that time it is she who must rise above this emotional barrier. She has to know that getting order is a matter of time. In the early days she had to keep patience. She must believe that if she has enough competence she will surely get orders from clients if not today, she will get it tomorrow or the day after or maybe within some days. Procrastination Closely related to this is the habit of procrastination. Do you have the tendency to think that it is better not to try at all than to try your best and face failure. You are not alone. This is a prime barrier to success in freelancing. If you are delaying taking up a course or reading a book on freelancing you will lag behind in following the latest trends not only in technology but also in other areas. The buyers sometimes ask for orders that are aligned to modern developments. So there is no time to waste in freelancing. You have to keep on updating yourself. High Prices of Devices I know many of the women who cannot afford a computer or laptop to work as a freelancer. Besides, many of them work on their smartphones. Again, if you want to make your own channel and videos you need a number of gadgets to ensure the quality of your videos. Many women cannot afford enough money, so they are compelled to lag behind. Lack of Family Support To become a successful freelancer for a woman, support from her family is of utmost importance. She simply cannot do even for a day without the support of the members of her family, be it her parents or her husband or even her children. Their support can make it easy for her to cut a good figure in freelancing. If it is otherwise, she is damned. She will find it very difficult to continue as a freelancer, let alone earn success. Feminine Qualities Many women are seen to be under the impulse of negativity for being a woman. They speak to themselves, “I am a woman, I can’t make it.” This sort of negative attitude must be shunned and the sooner they do it, the better. Instead they must rise above this belief. They must be confident enough to think that they can do anything and everything if they want to. Moreover to become successful as a freelancer is rather comparatively easy for them. For many reasons the job of freelancing is best suited for them. Just they need some basic knowledge on computers and proficiency in English. That’s all. No Fixed Income The income from freelancing is not fixed. Like any other field of work, you have to use your expertise in freelancing and deliver the best. Here like any other occupation, quality matters. If you have a positive attitude towards your work you can earn more. There is no limit. Lack of Proper Training and Guidelines Unlike men, women are lagging far behind in the use of computers. More often than not, most of them have little or no knowledge about computers. In the ICT sector, as low as only 16% of women are working. They have a phobia regarding STEM (Science, Technology, Engineering and Mathematics). To speak the truth, only a few women are seen to be computer literate. So the reality is against the women in respect of doing well in freelancing. For this, the greatest and urgent requirement for them is to gather knowledge about all the computer-based fields and become computer literate. Coders Trust in this regard has designed courses exclusively for women and too for free. Their purpose of running such courses is to empower women. Lack of Confidence Lack of confidence is another common deficiency in women. When a job, if it is a little unfamiliar, is entrusted with them, they tend to say, “I can’t”. It happens in most cases. This mental make-up must be kept aside if they want to succeed as a freelancer. Being a freelancer, a woman enters a vast global

Why is Digital Marketing taking over Analogue Marketing?

Why is Digital Marketing taking over Analogue Marketing? August 2, 2021 sayudurDigital MarketingNo Comment Digital Marketing taking over Analogue Marketing in Bangladesh. If you want to do business in Bangladesh in the coming years you have to learn Digital Marketing. Traditional Marketing techniques of running a business are fast disappearing. Alternatively the internet-savvy consumers want everything online – from promoting a product or service to delivering it. Incidentally, all these can now be done online in Bangladesh. Having an online Facebook page or Youtube Channel is not enough. Anyone who wants to succeed in online exchange of commodities and ideas has to learn Digital Marketing. Most importantly, it is a great way to generate revenue and sales by increasing website traffic. For example, entrepreneurs who run small businesses need to learn about digital marketing to target specific audience. They have to get knowledge about running a targeted ad campaign. The course of Digital Marketing is designed to make someone equipped with strategies to work in an online marketplace. In the global market, tech-based jobs are in high demand. In this case, Digital Marketing is the field that the young people of Bangladesh can explore. With the advent of technology, new opportunities are opening up for the youth to prove their skills. In Dhaka, many different training institutions, like Coders Trust, BASIS, BiTM, Shikhbe Shobai, Digital IT Bangla, etc. are providing training on web design, web development, digital marketing and graphic design. The young people who receive training in them are hired by multinational companies. In many cases they work as freelancers. In the recent past, the market of freelancers was dominated by India, the Philippines and Pakistan. However, now the shift is moving towards Bangladesh. This is the time for Bangladesh to grab these opportunities and establish her position strongly. Here is a report which has been published in the Prothom Alo recently: SCIKE, a centre which looks after workers’ interest, conducted a survey titled ‘The 2020 Talent Technology Outlook’. The researchers have opined that various organizations will appoint more contractual and gig-based workers instead of highly paid incumbents. 54% of the CEO’s who participated in the survey feel that they will use crowd resource in their business in the next two years. It means that they will employ a good number of freelancers during that period. About radio and television another view is circulating in the media that they are fast losing their appeal. Most of the TV channels have their online pages now to attract their audience. Newspapers have opened their online portals. New job sectors like social media manager, data scientist, etc. are being created. Besides, there is a huge demand for app and software developers as well. So the field of Digital Marketing is full of prospects. Digital Marketing Strategies There are some common strategies being followed by every company. From digital marketing perspective, every online act adds value to your business. Sayudur Rahman who works in Coders Trust as a trainer on Digital Marketing has been very successful in grooming young people in digital marketing strategies. Having completed training under him, a lot of people have entered the digital job market and earned success . While doing his course I have learnt these strategies that I am going to share with you. Youtube Marketing More and more people are switching from writing long content to making short videos lasting for a few minutes. Videos improve conversion rates and creates brand awareness. A particular in-depth How-to video can pursue the target audience why the shown products are best choice. The first step in the staircase is to create content that can appeal to a wide range of audiences. You should focus on a particular niches. Niches is an area, like travel, food or music. Consider who your audience is and your purpose of making the videos. While making videos, you have to be aware of certain issues that are sensitive to the time of the year and economy. Effective use of keywords and tags will make the search process easy. It will help people to find your channel. Besides, have a clear and eye-catching description to grab the attention of the audience. The quality of the video will also determine the ads you will be getting on your channel. Using the right kind of instruments can enhance the quality of the videos. Always check the quality of both the audio and the video before you make the final video viral. Length of the video is also an important factor. Keeping a proper uploading schedule is recommended. As a digital marketer you will learn how practically you can develop these strategies. Moreover, the process of creating your own channel with monetization can be learnt by doing a course on digital marketing. Facebook Marketing: Now a large number of people are using Facebook for their business. A well known digital intelligence company Bandwatch based in England has collected the data that 60 million pages on Facebook are doing businesses. Bangladesh is also marching forward in this regard. Geeky Social, a digital intelligence company, has said that at present around 100,000 to 300,000 business establishments are on facebook. Facebook has given new entrepreneurs a platform to show their talent. Training on digital marketing can help new marketers to learn about the basic from page creation to run an ad campaign to get the desired audience. Facebook marketing strategies can create brand awareness. It is a very cost effective way to reach thousands of audience at a time. You can generate leads by doing surveys and learn about their needs and interests. The analogue marketing tools did not provide this opportunity to understand their clients better. If you know the characteristics of your audience you can retarget them again and again to buy your product and service. All the social media comment, share and like options give you the opportunity to nurture this relationship. Your business will be more sustainable by using Facebook effectively. Social Media