Doing Business in the era of Digital Marketing

Our Blogs

Welcome To My Category Page

our blogs are written from very research research and well known writers writers so that we can provide you the best blogs and articles articles for you to read them all along

Tag: Doing Business in the era of Digital Marketing

Best Center For Digital Marketing Course 2024

Best Center For Digital Marketing Course 2024 : In 2024, the digital marketing landscape will be influenced by technology and consumer behavior, necessitating professionals with skills like data analysis, SEO, SEM, content creation, social media marketing, email marketing, and mobile marketing. Privacy laws and digital ethics are crucial. The revised edition also highlights the ethical effects of digital marketing on the environment and the significance of people’s privacy and organizations’ obligations when collecting and storing personal data. The book gives advanced undergraduate, graduate, and executive education students the skills they need to succeed in roles related to digital marketing in various businesses. It addresses several important facets of digital marketing, such as the function of digital influencers, direct-to-consumer sales, privacy issues, moral dilemmas, search engine optimization, online ad fraud, and Google’s “zero-click” initiative. History of Digital Marketing: Digital Marketing Book In the 1990s, the term “digital marketing” was initially used. With the introduction of desktop computers and the emergence of server and client computing, customer relationship management systems have grown to be an important component of communication technology. Technology advancements have always been inextricably linked to digital marketing. 1991 is more remembered as the start of digital marketing since it saw the development of the Archie Browser, which served as an archive for File Transfer Protocol (FTP) pages. Large volumes of customer data can already be stored in computer memory thanks to advancements in technology. Businesses started to favor digital tactics over restricted list brokers, such as advertising servers. The 2002 study found that none of the stores had revealed their unique domain addresses. Because of these issues, advertisements looked for innovative ways to expand their company. A business intelligence concept was presented in 2008 to deal with the aforementioned problem. The proliferation of computers capable of processing digital content in 2000 and 2010 contributed to the growing complexity of online marketing. With the development of technology, digital systems have become increasingly important in daily life. Over the years, digital marketing has grown in popularity. Individuals frequently realize that network marketing, social media marketing, and digital marketing add value to their lives. Why we need digital marketing courses: There is a greater need than ever for digital marketing courses given the quickly changing digital landscape of today. These programs provide people and companies with the necessary tools to comprehend and take advantage of the enormous marketing potential of digital media. Digital marketing courses are essential for the following reasons, which make them highly persuasive: Desired abilities: Students can improve their employability by acquiring skills in digital marketing. The world is moving toward greater digitalization. Students who enroll in courses on digital marketing gain the knowledge and skills necessary to successfully manage and transition to digital media. Economical Marketing: Digital marketing is more cost-effective and has a wider and more targeted audience reach than traditional marketing strategies. To contact their target audience and make the most of their marketing budget, students can learn how to use digital marketing channels like social media, email, and search engines. Adaptability: By taking a course in digital marketing, students can gain a competitive edge in the job market, enhance their employability, produce leads, make data-driven decisions, and, with the correct digital marketing strategies, improve their marketing efforts. Increasing Prospects For Careers: For marketing professionals looking to expand their career options, digital marketing courses provide certification and a competitive advantage in the job market. The Extent of Digital Marketing In 2024: Digital marketers should keep up with the latest developments and incorporate them into their strategies. As more companies use online advertising to reach a larger audience, jobs in digital marketing are predicted to grow. Although there are many jobs in digital marketing, one must understand every tactic employed in the industry to succeed in 2024, particularly given the new challenges. With 77% of businesses worldwide implementing the best content marketing strategies, digital marketing is becoming more and more popular. There is a growing need for contemporary, innovative digital marketers, which bodes well for the digital industry. Influencer marketing will continue to evolve, heading toward more sincere, protracted partnerships. Their audiences’ intense interest will make micro- and nano-influencers more well-known. Brands will investigate novel formats and platforms, such as short-form videos and live streaming, to work with influencers. Social media platforms and marketing strategies will be dominated by short-form videos in particular. Live streaming, interactive videos, and video for search engines will be the main focus areas. Marketers will use advanced tools to track performance across multiple channels, determine customer lifetime value, and optimize marketing expenses. Digital marketers can customize the customer journey by analyzing user data more effectively. Digital Marketing Roadmap: This roadmap is crucial for aligning marketing activities with your business goals, ensuring efficient use of resources, and measuring progress. The following is a step-by-step tutorial for making a successful roadmap for digital marketing: By creating a Content Strategy: The cornerstone of digital marketing is content. Infographics, videos, and blogs will all be covered in content strategy outlines, along with channel distribution and audience targeting. Practical Experience: By following a roadmap, students can get real-world experience through projects, internships, and assignments. This approach increases the efficacy and engagement of the learning process by allowing them to apply theoretical knowledge to real-world scenarios. Adaptability to Shifts in the Industry: The landscape of digital marketing course is continuously changing as a result of the constant introduction of new platforms, technologies, and strategies. With the aid of a digital marketing roadmap that embraces ongoing learning and adaptation, students can remain current on the newest trends and best practices. In their future careers, this will help them become more resilient and adaptable. Individual Branding: For students hoping to pursue careers in digital marketing, building an online personal brand is essential. A digital marketing course roadmap can include personal branding strategies to help students present themselves professionally online and draw attention from potential employers. Best Center For Digital Marketing Course: Pathway To Becoming A Digital Marketing Expert

What is AI TOOL?

What is AI TOOL? [ez-toc] Artificial Intelligence (AI) tools are a collection of algorithms, software, and technologies that enable computers to perform tasks that would normally require human intelligence. These tools are designed to help organizations automate routine tasks, extract insights from data, and make decisions based on large amounts of information. The applications of AI tools are vast, including areas such as natural language processing, computer vision, machine learning, and robotics answer the question of What is AI Tool. AI has the potential to drive innovation, optimize operations, improve customer experiences, and solve complex problems. However, it also raises ethical questions and concerns about job displacement, privacy, and security. AI is a rapidly growing field with the potential to transform various industries and the way we live and work. Machine Learning: a subfield of AI that focuses on the development of algorithms that can learn from and make predictions on data. Natural Language Processing (NLP): a branch of AI concerned with interactions between computers and humans using natural language. Computer Vision: a field of AI focused on enabling computers to interpret and understand visual information from the world. Robotics: a branch of AI concerned with the design and development of robots that can perform tasks autonomously or with minimal human supervision. Chatbots: AI systems designed to simulate conversation with human users, typically over the Internet. Deep Learning: a subfield of machine learning that uses neural networks to model complex patterns in data. Reinforcement Learning: an area of machine learning concerned with decision making and control, where an AI agent learns to behave in an environment by performing certain actions and observing the rewards it receives. Generative Adversarial Networks (GANs): a class of machine learning models used for generative tasks, such as creating new images or music. Importance of AI tools: Increased efficiency and speed: AI tools can automate repetitive tasks and process large amounts of data much faster than humans. Ref What is AI TooL. Improved accuracy: AI algorithms can reduce human error and improve the accuracy of predictions and decision-making. New insights and knowledge discovery: AI can help identify patterns and relationships in data that were previously unknown or difficult for humans to detect. Personalized experiences: AI can be used to tailor products, services, and experiences to individual users based on their behavior and preferences. Cost savings: Automating tasks and reducing human error can lead to cost savings for businesses and organizations. 24/7 Availability: AI systems can operate continuously, without breaks or downtime, leading to increased productivity and improved customer service. New products and services: AI has enabled the development of new products and services, such as intelligent virtual assistants, autonomous vehicles, and personalized healthcare. Improved safety: AI can be used to monitor systems and environments, and to make decisions that can prevent accidents and minimize risks. Ref What is AI TooL. Disadvantage of AI TOOL: Job loss: Automation through AI may lead to job displacement, as machines replace human labor in certain industries. Bias and discrimination: AI systems may perpetuate and amplify existing biases in society, leading to discrimination in decision-making. Lack of transparency and accountability: AI algorithms can be difficult to interpret and understand, making it difficult to determine how decisions are being made and who is responsible for them. Privacy concerns: The use of AI often involves collecting and processing large amounts of personal data, raising concerns about privacy and the protection of sensitive information. Dependence on technology: Over Reliance on AI systems can lead to decreased critical thinking and problem-solving skills in humans. Security risks: AI systems can be vulnerable to hacking and other security threats, leading to potential harm and loss of sensitive information. High cost of development and deployment: Developing and deploying advanced AI systems can be expensive, limiting access for small businesses and organizations. Ethical concerns: AI raises complex ethical questions, such as who is responsible for the actions of autonomous systems and how to ensure that AI is used for the benefit of society. How to use AI TOOLS: Identify a problem or need: The first step in using AI tools is to identify a problem or need that can be addressed through AI. This may involve identifying areas where automation can improve efficiency or areas where data analysis can provide valuable insights. Choose the right AI tool: Based on the problem or need, choose the right AI tool to address it. There are many AI tools available, including machine learning, natural language processing, computer vision, and more. Ref What is AI TooL. Prepare the data: AI algorithms require data to learn from and make predictions. Prepare the data by collecting and cleaning it, and ensure that it is in a format that the AI tool can use. Train the AI model: Train the AI model by feeding it the data and adjusting the algorithms to improve performance. This process may be iterative, and you may need to repeat it multiple times to achieve the desired results. Deploy the AI model: Once the AI model is trained, deploy it into production. This may involve integrating it into existing systems or building new systems around it. Monitor and maintain: Monitor the performance of the AI model and make any necessary adjustments to improve accuracy and efficiency. Regular maintenance is also important to ensure that the model remains effective over time. Evaluate results: Evaluate the results of using the AI tool, and use this information to continually improve the model and the processes around it. Where to use: Customer service: AI tools can be used to automate customer service tasks, such as answering common questions through chatbots or personalizing recommendations for individual customers. Healthcare: AI can assist doctors and researchers in diagnosing diseases, predicting health outcomes, and developing personalized treatment plans. Finance: AI tools can be used for fraud detection, credit scoring, and predictive financial analysis. Marketing: AI can help marketers analyze customer data and predict customer behavior, leading to more personalized and effective marketing campaigns. Supply chain management: AI tools

Google Ranking Factors 2023

The Current Ranking Factors For Google In 2023 Include: Google Ranking Factors: Content quality and relevance User experience and website usability Mobile optimization Keyword usage and relevance Backlinks and link building Site speed and loading time Domain and page authority Schema markup Social signals Local search optimization Note: Google’s ranking algorithm is constantly changing, so the ranking factors may vary. It’s important to focus on providing high-quality, relevant, and user-friendly content for your website to rank well in Google. What is Google Ranking Factor? Google ranking factors are the elements that influence the visibility and position of a website in Google search engine results pages (SERPs). These factors determine the relevance and quality of a website and include elements such as content quality, keyword usage, website structure, backlinks, page speed, mobile optimization, user experience, and many others. Google’s ranking algorithm constantly changes, so staying updated on the latest ranking factors is crucial for optimizing a website to rank well in search results. Why Google Ranking Factor? Google ranking factors are important because they determine how well a website will rank in Google’s search engine results pages (SERPs). The higher a website ranks in SERPs, the more likely it is to be seen by users, leading to increased traffic, brand visibility, and potential customers. Having a strong understanding of Google’s ranking factors and optimizing a website accordingly can improve search engine visibility and drive organic traffic, which can have a significant impact on a business’s success and growth. Therefore, it is crucial for website owners and marketers to stay updated on the latest ranking factors and make necessary optimizations to ensure their website is ranking well in Google. 1.Content quality and relevance: “Content quality” refers to the value and significance of the information presented in a particular text or media. This includes factors such as accuracy, depth, clarity, originality, and style. “Relevance” refers to the pertinence of the information to the topic or audience it is intended for. Content that is both high in quality and relevant is considered valuable and useful to the reader or viewer. 2.User experience and website usability: User experience (UX) and website usability refer to the ease and satisfaction with which a user interacts with a website. Good UX and usability take into account factors such as website design, navigation, page load speed, and responsive design for mobile devices. A website with positive UX and usability provides a seamless experience for the user and can lead to increased engagement and conversions. 3.Mobile optimization: Mobile optimization is the process of making a website usable and accessible on mobile devices, such as smartphones and tablets. This involves designing and developing the website to display correctly on smaller screens, and ensuring that all features and functionality are optimized for mobile devices. Good mobile optimization improves the user experience and can help a website rank higher in search results on mobile devices.4.Keyword usage and relevance: 4.Keyword usage and relevance: “Keyword usage” refers to the incorporation of relevant keywords and phrases in a website’s content and meta elements, such as page titles and headings. “Relevance” refers to the pertinence of the keywords to the topic of the website and the audience it is intended for. Keyword relevance helps search engines understand what a website is about and match it to relevant user queries. Optimizing a website for keywords involves researching and selecting keywords that are relevant to the website’s content and that have a high search volume. Keywords should then be incorporated into the content in a natural way, without overstuffing or compromising the quality of the content. 5.Backlinks and link building: Backlinks, also known as inbound links, are links from other websites that lead to a specific page on your website. Link building is the process of acquiring these links to improve a website’s search engine rankings. High-quality backlinks from authoritative and relevant websites can increase a website’s visibility and credibility, while low-quality or irrelevant links can harm its ranking. Effective link building involves creating high-quality content that is valuable and relevant to other websites and users. 6.Site speed and loading time: “Site speed” refers to the time it takes for a web page to fully load and be ready for use by the user. “Loading time” is a measure of the site speed, indicating the time it takes for a webpage to completely load. Fast site speed and short loading time are important for both user experience and search engine optimization. A slow website can lead to a higher bounce rate, where users leave the site before it finishes loading, and negatively impact a website’s search engine rankings. There are several factors that can impact site speed and loading time, such as: Large image and file sizes: These can slow down a website and increase loading time. Poorly optimized code: Inefficient or badly written code can slow down a website. Slow server response time: The speed at which a server responds to requests can impact site speed. High traffic: A website may slow down during periods of high traffic. 7.Domain and page authority: “Domain authority” and “page authority” are metrics that predict how well a website or specific page will rank in search engine results. Domain authority is a score, ranging from 0 to 100, that predicts the ranking ability of an entire domain. It’s determined by various factors, such as the age of the domain, the number and quality of backlinks, and the overall content quality of the website. A high domain authority indicates that a website is authoritative and trustworthy, and is more likely to rank well for relevant search terms. Page authority is similar to domain authority, but predicts the ranking ability of a specific page on a website. It’s based on factors such as the number and quality of backlinks to the page, the content quality and relevance, and the internal linking structure of the website. Both domain and page authority can be improved through link building, producing high-quality content, and optimizing website structure

YouTube Marketing

YouTube Marketing: YouTube marketing refers to the promotion of products, services or brands through the creation and sharing of videos on the YouTube platform. This form of marketing allows companies to reach a large and engaged audience, build brand awareness, and drive engagement and conversions. To be successful on YouTube, it is important to have a well-defined strategy, create high-quality and engaging content, optimize video titles, descriptions, and tags for search engines, and engage with your audience through comments and other interactive features. What is Marketing? Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, and society as a whole. It involves the identification of customer needs and desires, and the creation of products or services that meet or exceed those expectations. Marketing also involves the development of pricing, promotion, and distribution strategies that help bring the product or service to market and build customer relationships. The goal of marketing is to attract and retain customers, grow brand awareness and reputation, and ultimately, drive sales and profitability. Importance of YouTube Marketing: YouTube marketing is important because it offers several key benefits: Reach: With over 2 billion monthly active users, YouTube is one of the largest and most widely used social media platforms. This makes it a valuable platform for businesses to reach a large and diverse audience. Engagement: Videos on YouTube have the potential to be highly engaging and can generate high levels of interaction and discussion. Brand Awareness: YouTube marketing helps businesses build brand awareness and recognition by creating a visual representation of the company and its offerings. Cost-effective: Compared to traditional forms of advertising, YouTube marketing is often more cost-effective, particularly for small businesses and startups. Measurable: YouTube provides a range of metrics and analytics that help businesses measure the effectiveness of their marketing campaigns, including views, likes, comments, and conversions. Long-lasting: Videos on YouTube have the potential to remain relevant and accessible for many years, making them a valuable asset for businesses that want to build a long-lasting online presence. YouTube Marketing in Digital Marketing: YouTube marketing is a crucial component of digital marketing, which refers to the promotion of products, services, or brands through digital channels such as websites, social media, email, and mobile apps. Digital marketing leverages the power of the internet and technology to reach and engage with customers and prospects, and YouTube marketing is an important part of that strategy. By creating engaging and informative videos, businesses can build a strong and recognizable brand, establish themselves as thought leaders in their industry, and drive traffic to their website and other marketing channels. Additionally, YouTube’s extensive analytics capabilities allow businesses to track their marketing efforts and make data-driven decisions to improve the effectiveness of their campaigns. Overall, incorporating YouTube marketing into a digital marketing strategy can help businesses reach a large and diverse audience, build brand awareness, drive engagement and conversions, and ultimately, grow their business. Uses of YouTube Marketing: YouTube marketing can be used for several purposes, including: Product demonstrations: Businesses can use YouTube to demonstrate how their products work and show their features and benefits. Brand Awareness: Companies can use YouTube to create brand awareness by showcasing their products and services, company culture, and other brand-related content. Customer Engagement: YouTube can be used to engage with customers and prospects through comments, likes, and other interactive features. Influencer Marketing: Businesses can collaborate with influencers on YouTube to promote their products and reach a wider audience. Event Promotion: Companies can use YouTube to promote events, such as product launches, trade shows, and webinars. Customer Testimonials: YouTube can be used to showcase customer testimonials, which can be a powerful tool for building trust and credibility with potential customers. Content Marketing: YouTube can be used as a content marketing platform, allowing companies to create and share informative and educational content, such as how-to guides, tutorials, and industry insights. Lead Generation: Companies can use YouTube to generate leads by including calls-to-action and lead magnets in their videos. Overall, YouTube marketing can help businesses reach a large and engaged audience, build brand awareness, drive engagement and conversions, and ultimately, grow their business. Steps to do YouTube Marketing: Here are the steps to do YouTube marketing: Define your target audience: Understanding who your target audience is and what they want to see on YouTube is critical for creating effective marketing campaigns. Create a YouTube channel: Set up a YouTube channel for your business, including a profile picture, cover photo, and descriptions that accurately represent your brand. Plan your content: Determine what types of content you want to create for your YouTube channel, such as product demos, brand videos, tutorials, and customer testimonials. Invest in video production: High-quality videos are critical for engaging viewers and building trust with your audience. Invest in equipment, editing software, and other tools as needed. Optimize your videos: Optimize your videos for search engines by including keywords, descriptions, and tags that describe your content. Promote your videos: Share your videos on social media, email campaigns, and other marketing channels to reach a wider audience. Engage with your audience: Respond to comments, like and comment on other videos, and engage with other YouTubers in your niche to build relationships and grow your following. Measure your results: Use YouTube Analytics and other tools to track the success of your videos and campaigns, and make data-driven decisions to improve your results. Repeat and refine: Continuously create and publish new videos, refine your marketing strategy based on your results, and experiment with new formats and ideas to keep your audience engaged and interested. YouTube marketing requires a consistent and strategic approach, but with the right planning and execution, it can be a powerful tool for growing your business and reaching a large and engaged audience. YouTube Marketing strategies: Here are some effective YouTube marketing strategies: Create quality content: Create videos that are informative, entertaining, and of high quality to attract and engage viewers. Optimize for search: Optimize your videos for

Top 10 Digital Marketing Agencies in Chattogram

Top 10 Digital Marketing Agencies in Chattogram Digital Agency Bd : Digital Agency BD provides the best and most prompt services according to your desire. Check, recheck and revision are must before delivering the services finally. We are also providing skill-based quality training with an expert mentor. Services- Digital Marketing Services Search Engine Optimization (SEO) Google Adds Facebook Ads Social Media Marketing Graphic Design Services Business Card Design Logo Design Banner Design Social Media Post Design Website Development Services Portfolio Websites E-commerce Websites Magazine & Blog Websites Landing Pages Domain Hosting Services Domain Web Hosting Sub Domain VPS/ VPN SMS Marketing Services Masking SMS Non Masking SMS Target Based Campaign International SMS Consultancy Services SEO Consultancy Website Consultancy Business Growth Consultancy Online Promotion with Branding Email Services Email Manage & Auto send to Subscriber Email Template Design Auto Responder 98% Inbox Facebook Marketing Services Business Friendly Page Facebook Ads Facebook Shop & Market Place Organic Promotion Website Link-https://www.digitalagency. com/ Techxou : TechXou, a startup Digital Services & support Provider Company. Though started their journey long ago with a band of experts and enthusiastic professionals unofficially but now they are available officially for your support and services. They are here with one-stop services for running businesses and institutions digitally. They provide complete business solutions (Planning to execution) to grow the business. They listen to the client’s demand, analyze the business strategy, give proper guidelines, provide services to execute the plans and lastly work for branding and e-marketing Digital Marketing Services Meta All Services All Social Media Paid & Organic Marketing Search Engine Optimization, Website Promotion Media Buying SMS-Marketing Email Marketing Video Production Live Broadcast WordPress Development Services WordPress Wix E-Commerce Optimization & Analysis Security Migration Graphics Design Services Logo Social Media Post Design Flyer Design Business Card Design Brochure Design Letterhead Design Banner Design Content Development Services Social Post Design Copywriting Video Concept, Edit & Shoot Documentary Live Broadcast Report Making SMS Marketing Services Masking SMS Non Masking SMS Group SMS Location Based SMS Website Link-https://www.techxou. com/ Ignite Corp: Ignite Corp is a place for 360° marketing solutions and more. They offer digital marketing, activation, business consultancy, in-house studio, interior designing, event management, etc. They also build your brand with creativity and strategy. Services- In House Studio Digital Marketing Social Media Management Email Marketing Content Marketing Affiliate Marketing Brand Building YouTube Advertising Corporate Event Management Portfolio Website E-Commerce Website Search Engine Optimization Graphic Design Event Management Photography Interior Designing Consulting Website Link– https://www.ignitecorpp.com/ Lead Bangladesh: Lead Bangladesh is a multidimensional business group that started its journey in 2015 with a passion to deliver creative and professional services. Lead Bangladesh has been registered as a private limited company by the Registrar of Joint Stock Companies & Firms (RJSC). With data-driven analysis of unique business strategies, creative ideas, and effective campaign plans, and event activations their team of skilled and bold creatives is serving brands, companies, businesses, and individuals. Currently, they are working with different industries and sectors even beyond borders delivering performance and robust solutions. Services- Digital Marketing Digital PR Business Communication Brand Consultancy Marketing Communication Project Management Product Campaign D2D Promotion Website Development Solution Brand Identity and Naming Logo, visiting card, print materials design. TVC Documentary Online Commercial Short Film Audio Visual Cinematography Product Photography Service Photography Event Planning & Launching Corporate Event Wedding Planning Exhibitions Conference & Seminar Catering Services Video & Cinematography Photography Project Management Website Link– https://www.leadbangladesh.com/ Marketex: MARKETEX is a full-service independent advertising agency specializing in new-media/digital media located in Chattagram Bangladesh. Currently, marketing refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards. But those processes are really time-consuming and costly. They have brought strategy design and technology to help businesses thrive in a rapidly changing market. Services- Search Engine Optimization Pay Per Click Website Design & Development Video Production Social Media Marketing Article Writing Website Link– https://www.marketex.com/ Yaati Digital : Yaati Digital is a digital marketing services provider agency. They are a member of the E-commerce Association of Bangladesh (e-Cab). They are working in such a kind of digital marketing sector since 2017. They believe in creativity and create by creativity connecting with People. They also have 99.99%, satisfied customers. Services- Digital Marketing Social Media Marketing Facebook Business Page Optimization Graphic Design Professional Logo Design Facebook Marketing Video Editing Website Design & Development SEO Google Adds Content Marketing SMS Marketing Software Development Business Consultancy YouTube Advertising Website Link– https://www.yaatidigital.com/ ITBooms : Marketing Services • Marketing Planning • Sales Promotions • Marketing Research • Advertising Campaigns • Social Media Marketing • Field Marketing • Influencing Marketing • Business & Marketing Consult Media Services •Print, Radio, Television, Cable, Outdoor, Cinema, Transit and New Media • Media Planning • Media Buying • Media Coordination • Media Monitoring Public Relations • Press Releases • TV or Print Segment Coordination • Corporate Image and Brand Building Events Management • Trade Shows • Exhibitions • Conventions and Corporate Events • Product Launching Creative and Graphic Designs • Logo • Company Profile • Corporate Identity Materials (Letterhead, Calling Cards, Packaging) • Catalogs • Marketing Collaterals (Brochures, Flyers, Posters) • Custom Publishing and Editorial Other Services • Digital Photography and Videography • Printing • Website Development • APP Development • CGI, Graphics & Motion Graphics • Art/Radio/TV/AVP/AD/DOC/OVC Production • Supplier Contacts • Professional IT Course • Cyber Security • SEO • PRODUCTION SOLUTION • E-Commerce Solutions • IT Solution Website Link– https://www.itbooms.com/ Wire Digital Multimedia : Wire Digital Multimedia Marketing is a full service communications and digital marketing agency that focuses on providing complete digital marketing and outreach services to clients across and beyond Bangladesh. They firmly believe that the only purpose of marketing is not to create gimmicks but to create meaningful communications which eventually increase brand visibility and lead to sales. Services- Graphic Design Branding Social Media Marketing Strategic Planning Content Creation Media Planning 2D Animation SEO Copy Write Web Development Videoshoot Photoshoot Website Link–https://www.wiredigitalmultimedia.com/ Marketing Bee : Marketing Bee is one

Doing Business in the era of Digital Marketing

Doing Business in the era of Digital Marketing Doing Business in the era of Digital Marketing. Do you want to promote your just-started small business online? Then you are on the right track. But, don’t delay anymore to learn about Digital Marketing for this. You have to learn about Digital Marketing because it includes all the techniques from searching to promoting on social media or email marketing. Your investment in digital marketing will be worthwhile because upholding your product and service online has many benefits. Above all, Bangladesh has been going through a tech revolution. The total number of internet subscribers in Bangladesh has reached 93.102 million. (March, 2019) The demand for tech related subjects like web design, web development and digital marketing is fast increasing too. Easy internet access has created entrepreneurs, who are working on different innovative projects. On the other hand, Oxford Internet Institute has ranked Bangladesh as the second most favorite country for freelancing. Because of all these massive changes in the country, the demand for skilled workers at present is high. Many training institutions are coming forward with the initiative to empower the youth to work online. Whether you are running your own business or working as a freelancer, doing a course on Digital Marketing course will keep you one step ahead from the rest. Surely, before starting a course you need to know about the following benefits you will get after the completion of the course on Digital Marketing. Sayudur Rahman the trainer of Digital Marketing course in Coders Trust has pointed out these key advantages of learning about Digital Marketing in recent times. 12 methods for business in Digital Marketing are: 1. Saving money and time: Doing Business in the era of Digital Marketing Previously, a person starting business would need an agency to market his product. But now literally anyone can start his business with knowledge of internet. Just click a photo of your product and share it with your clients. Additionally, Digital marketing is affordable. In the context of Bangladesh there are a large number of entrepreneurs who lack funding but with digital marketing they can save money and reach a wide audience in a short period of time. The most popular one at present is social media marketing. Digital marketing has significantly reduced dependency on advertising in print media, TV and radio, etc. 2. Accessibility: | Doing Business in the era of Digital Marketing Even a few years ago, only business establishments had their own websites. But with the rise of Digital Marketing they need to create more digital platforms from where the clients can learn about their business. It makes their business more accessible. In Bangladesh E-learning is becoming very popular. There was a time when people believed that the subject called Computer Science and Technology only meant learning about programming. However the trend has changed. Now subjects like web design, web development, Digital marketing, Social Media Marketing have gaining popularity. Coders Trust a leading IT institution is running course both online and offline. Those who prefer to do online courses can study from home. Moreover, by opening their online channels they can reach students who are outside Dhaka. Their total number of students in Digital Marketing is around ???? 50k. After doing this course they are working in many companies or have become freelancers. 3. Facebook dominating the marketplace: | Doing Business in the era of Digital Marketing A recent report published in the Daily Prothom Alo has highlighted a survey conducted by an organization named ORG Quest Limited has collected opinions of 1200 young boys and girls aged between 15 and 30. This time 93% of the young boys and girls who took part in the survey have expressed their opinions that they, on average, are spending 46 minutes a day on Facebook. This shows the power of social media. 4. The freedom to reach global audience: |Doing Business in the era of Digital Marketing Effective use of social media, like Facebook, Instagram, Pinterest and Twitter can generate traffic that you cannot even imagine. Digital Marketing will tell you how to grab their attention with compelling content. You will not only serve in Bangladesh but also have to deal with global clients as well. 5. Increases interaction with clients: | Doing Business in the era of Digital Marketing Clients get knowledge about your product and service through website or social media pages. You can directly respond to their queries and remarks. This action makes them feel valued as customers. Through interacting with each other, you can generate leads about their preferences. You can win their trust. This establishes your authority as a brand. 6. Use of multimedia: | Doing Business in the era of Digital Marketing At present audiences interact with the content you have created differently. It is important to combine photo, video and audio to engage audience. Info graphs also make content interesting. People are making Live video with both YouTube and Facebook to sell their products or for tutorial classes. Ayman Sadik’s 10 Minutes School is a successful example in this regard. This school is running their classes both on YouTube, Facebook and other media as well. 7. Immediate track responses: | Doing Business in the era of Digital Marketing Google Analytics has made it super easy to track even a small change in your site. You can always track the clients activities before purchasing your product or service. Based on this data you can easily improve your marketing strategy and figure out the most effective techniques. You can also get information regarding visitor conversion code. 8. Know your competitors: | Doing Business in the era of Digital Marketing In analogue marketing, you don’t have any idea about what your competitors are up to. However, in digital marketing you can monitor your competitors very closely. Knowledge about their strengths and weaknesses can improve your quality of work. 9. Building targeted traffic: | Doing Business in the era of Digital Marketing The

Freelancing as a Career Choice for Women in Bangladesh

Freelancing as a Career Choice for Women in Bangladesh Freelancing in Bangladesh has opened the doors of opportunities for women. The work women do have often been home oriented, like giving birth to children and raising them, looking after domestic chores, cooking and cleaning household things and so on. But the scenario has largely changed for quite some time. Women are now joining the workforce to earn money and gain economic freedom. Out of a long list of works, women are now opting for freelancing, which is fast gaining popularity. Afreen Alam is one such woman. She is a B.Sc. engineer having graduated from BUET, Dhaka. She worked for a renowned construction company for three years. But she began to feel the stress of her professional work. She realized that by being a working woman, she was not giving enough time to her family and children, let alone her husband. Soon she began to question herself if she was doing justice to her family. She felt that if she continued in the present job, her children might suffer which would be catastrophic and irreversible. She was in a dilemma whether to continue her job or chuck it up. While she was working as en engineer in the construction company, she faced a number of problems. She discovered it almost everyday that her colleagues had the tendency to create problems for her for no good cause. Moreover she was deprived of promotions and financial benefits without any valid reason. Finally a good fortune smiled upon her when she shared her problem with one of her close friends. What the latter suggested did a miracle for her. From her she heard about Coders Trust which has been working for women empowerment since its inception in Bangladesh. She also learnt that if she got skills on freelancing she would work and earn by being at home with children around her. So she, without any delay, discussed her problem with Coders Trust and enrolled herself in the training program under them. She also began to study and learn what freelancing is all about. Soon she left her job without bothering herself with ‘ifs’ and ‘buts’. Now, she is a freelancer of high demand. https://youtu.be/KJ9ZTajSu7Q Freelancing is not at all a complicated matter as many think in Bangladesh. There are so many misconceptions regarding Freelancing and often many people like you and me are often misguided with wrong information. For this reason I would recommend you to do a course online or offline to better understand the market and your skill set. I hope this article will shed light on Freelancing in general and clear many of your doubts. Working from Home Women and their life revolve about homes and hearths. Even by remaining long within the four walls of the house, women can feel free if they do freelancing at home. Then why not choose freelancing? You will often hear stories of working mothers who struggle to spend quality time with their families because they have to manage both home and work simultaneously. For them freelancing is the best way to look after both family and career at the same time. The reason is that they are working from home at flexible work hours. Flexible Work Hours Yes, you have heard me right. The work hours are in your hands. Freelancing does not mean working late at night as many people think in Bangladesh. It is just you need to finish your order with a given period of time. Surplus of Choices Freelancing offers you plenty of choices. On it, you can work on various subjects or categories starting from content writing to web and graphic designing. Besides proofreading, editing, software development, data entry and even writing on software development can be the subjects of a freelancer. In Fiverr, for example, you can pick any of the options from the list given below. Graphics and Design Digital Marketing Writing and Translation Video and Animation Music and Audio Programming and Tech Business Lifestyle and many more. Fiverr is constantly working to add new choices for its sellers. So if any Bangladeshi tells you Freelancing means only Graphic Design, ask them to think about it again. Sellers Preference gets Priority Freelancing actually consists of two parties-on the one hand there are clients and on the other hand there are freelancers. The latter sell their skills to get the work done as asked by the clients. First of all a client places a job to the freelancer and the latter has the discretion to accept the job or reject it depending on his suitability. Also, it is the freelancer who decides what time he can get the job done for his client and dispatch it. More importantly the remuneration of the job is settled before the offer is confirmed by the freelancer. When the job is completed, the client will make the payment which has been agreed to. You can get five star review and tips for your work. You are not only your own boss but also you can altogether escape the corporate culture. You have the power to make decisions. In Freelancing only your skill matters. For example, you are working as a Digital Marketer as a beginner you can create social media pages for your clients according to their requirements. These small tasks will build trust with your clients. Gradually you can move to advanced level where you have to design an action plan. I believe you have understood how the works are divided into different levels to encourage participation of both parties involved. Options for Skill Development Since the job of a freelancer is associated with foreign clients, he must have a fair knowledge of English. Next comes knowledge about the marketplace. You need to know you will work under an organized process. First of all the clients checks a marketplace where they look for bids offered by the freelancers. The clients examine the bids and then they

Google Algorithm updates 2021

Google Algorithm updates 2021 Google Algorithm updates 2021. Google’s algorithms occur as a problematic configuration utilized to acquire data from the search list and immediately provide reasonable l Google’s algorithms ogical outcomes for an inquiry. The search engine borrows a variety of algorithms and multiple order motions to provide web pages rated by applicability on the search engine result page (SERP). In the before years, Google hardly prepared a few updates for algorithms. But now, Google creates thousands of modifications per year. Descending we retain an entire record of Google algorithm liftoffs, updates, and refreshes that include rolled over 2020, and also the links to help for SEO experts who need to appreciate each of these modifications. 2021 Google Algorithm Updates In May 2020, Google declared the current algorithm update that will standpoint on calculating how stoners tolerate the achievement of web pages, and that it occurs to deploy in 2021. The recent Core Web Vitals, and a catalog of other aspects, will prevail as contained in Google’s ranking algorithm. These recent aspects are called page experience metrics. The recent page experience metrics exist as Core Web Vitals. Here exist some of the page experience metrics: Mobile-friendliness Safe-browsing Https No intrusive interstitials LCP (under 2.5 for 75% of page loads) FID (under 100 for 75% of page loads) CLS (under 0.1 for 75% of page loads) 2020 Updates Core Update December 3, 2020 Google declared a Core Update that happened to roll out rapidly, with the quantity of the effect blowing on December 3rd. This Core Update stood very near in rhythmic effect with March 2020 Core Update and August 2018 Medic Update. Many sites noted alterations periodic days delayed, but that appears to have existed restricted. A bunch of which we expend around core updates grows to begin to settle the understandings in the pretense of us on a flatware platter. Whether it prevails as data on which openings were affected by an update or which sites win or lose the maximum, we are not ever provided largely in words of the procedure. Maximum of us do not just retain entry to the category of data possibly we could not search for insight just if we needed to be. Indexing Bug, Pt. 2 October 12, 2020 | Google Algorithm Google declared that the majority of the indexing bugs were remembered to be resolved by October 14th. Numerous sites calculated a pinch in indexed pages and a condition of 104°F around October 12th, with the condition in the 90s lasting after limited days. We overlook an indexing problem with a single URL. It occurred as prior indexed and then we were incapable of just required indexing and the URL is different from google in the living trial URL. Indexing Bug, Pt. 1 | Google Algorithm September 29, 2020 Google verified another indexing bug beginning in September. Numerous sites calculated the condition of 99°F on September 29th and 30th and detection drops in indexed pages on September 23rd and 29th. There occur some objections in the SEO panels as well. A Google Webmaster Help thread composed A Black Hat World thread The ongoing Webmaster World thread And some of the appliances are demonstrating pins and differences in Google Search, such as: SEMrush Cognitive SEO Accuranker SERPMetrics Unnamed Update Google Algorithm updates August 15, 2020 Rate hunt methods and webmaster chatter indicated an important update, with various sites computing 101°F, but no update was verified by Google. Some traffic judges proposed the differences prevailed and turned behind the following day and may retain them provisionally. There exist threads about it from the limited Search Forums: I am watching chatter of an update on August 15th Some of the further trusted methods are indicating very huge variations in Google Also watching this in limited hierarchies, not only web rankings. It occurs not like the barrier from Monday like the chatter lives not that big and the outcomes have not achieved the view that off. It appears like this update stood regressed or moved behind to the earlier territory. When we early put down an article, the search results started primarily natural. But it existed at around that period, August 15th, when people started looking at the outcomes and moved behind to regular then. We have moreover updated the importance of checking methods as of this day. So probably this was another obstacle. Google Glitch August 10, 2020 SEO noted enormous indexing differences for irregular hours on August 10, which accordingly came across to vanish. Google delayed verifying a complication in their indexing networks. Most sites reported 97°F the next day August 11, but it is doubtful if this incident occurred. The indexing network performed numerous things: ingenious fetch logs, renders and converts fetched data, removes links, meta, and structured data, selections and computes some signals, records new crawls, creates the index that is dragged to attending. Google finally announced it occurred as a problem with indexing that affected August 10, actually unusual search results. Google Bug Fix | Google Algorithm June 22, 2020 Index search methods indicated massive change, with most sites winning 96°F. Extent no algorithm update was verified, a Google broker ensured an indexing bug involving Discuss announcements that would exist stabilized during this term. So, it is significant to comprehend which pages Google exists indexing, and which portions of a page exist indexable. For sites that enable user statements, finding that several site holders do not recognize how those blog statements are provided to the comprehensive integrity of every page, if they exist indexable, and if those comments occur related to the page at the arrow. Core Update | Google Algorithm May 4, 2020 Google declared openly another Core Update on the instant of 2020, which affected enormous hierarchies flux from about May 4 to 6. At 113°F, it is calculated on most sites as the next elevated Core Update after the August 2018 Medic update. Google retains direction on how to evaluate if we stand negatively

Sayudur Rahman

Sayudur Rahman It’s my pleasure to apprize myself with you. It’s Sayudur Rahman. Now I am a successful digital marketer strategist and a mentor professionally. Once which was a dream only. it was not a happy journey. I had to give a lot of effort to become today’s Sayudur Rahman. I am not from an opulent family, so the situation was hostile for me. Still when I was in college I was totally unconscious about IT knowledge .I have introduced with computer for the first time at my University lab. It was so amazing that I had spent most of the time in computer lab. After completing my graduation I had shifted to abroad which was an intermission in my career. My days at abroad were very pathetic as I was not habituated with hard and fast rules. There I have realized for the first time actually what do I want to be. I have started my freelancing journey again. After coming back I have completed several courses related to IT and digital marketing both in online and offline. I didn’t waste a single moment after ascertaining my aim. I think I have wasted huge valuable time to realise my vision.So, one should ascertain one’s vision at first then assiduous for mission. Whatever the career of a digital marketer depends on how much he or she is updated. So, I try to learn something new everyday and here my students assist me. When I teach them I also learn from them. Sayudur Rahman. I want to do something for autistics and women. The strengths of women is out of imagination. An ordinary homemaker can be extraordinary and also a support for you. The only thing they need is your inspiration and support. I also provide free consultancy for educational institutions because I think students should be conscious about their career from their early life. Then they will be veteran and can compete with the moving world. I have I have wasted use valuable time to realise my vision so when should I shot him once bhishan at first then as a service formation whatever the career of a digital marketer is depends on how much she or he is updated so I type 2 to learn something new everyday and near my strength collaborate assist me when I teach them I also learn from them I want to do something for student and women. Sayudur Rahman https://sayudurrahman.com/email-marketing/ https://youtu.be/LgQnbXVll5Y Sayudur Rahman

Top 10 channels in Digital Marketing

Top 10 channels in Digital Marketing Today, digital marketing is at a great bloom. The Channels of digital marketing provide the best chance for the business to compete and attract targeted traffic and grow. Digital marketing encircles all the marketing efforts which use electronic devices and the internet. Business advantages of digital channels like search engines, social media, email, and other websites to connect with current and approaching customers. Though Digital Marketing is a very evolving and vast field, the main channels come under the realm of digital marketing are: Podcasts Marketing Podcasts are great for business content digital marketing strategy. Businesses nowadays allocate podcasts to improve their prospects. It can enhance the authority, generate inbound links, bring traffic to the website, and generate leads and sales. While most of the podcast listeners use smartphone apps to access business, it’s best practice to host our individual episodes together to all show drafts which are search-engine-optimized. SMM (Social Media Marketing) SMM is very effective to reach the target audience and make one to one engagement in digital marketing. The most common parts of SMM are Snapchat, WhatsApp, Facebook, Twitter, and Instagram. We should also consider how we plan to make engagement and response to a consistent part of our social media marketing. The plan to reach out to fans and followers and start a conversation, responding to questions and concerns posted to our page, plan to use contests to engage our audience, all of this should be somewhere in our social media strategy. SEM (Search engine marketing) SEM goes for paid search ads to get more web traffic. It means Pay-Per-Click. Another method of SEM in digital marketing is to increase the visibility of the website by paid advertisement. In the land of digital marketing, people confuse SEO and SEM. They are closely related and both are under the umbrella of marketing, they are two very different concepts. But both are fundamental to a business’s marketing strategy today. SEO (Search Engine Optimization) SEO is a process that allows us to know how the website recorded in top search results. It is an organic or unpaid way of improving our website’s ranking in various search engines like Google, Bing, Yahoo and so on. “SEO today is about making the right choices based on tons of accurate SEO data, the latest Google trends, and common sense. Simple but not easy”! Said by, Aleh Barysevich / Founder & CMO, Link-Assistant. Email Marketing Email Marketing is the act of sending commercial messages in bulk to the targeted audience. To send periodic email campaigns, newsletters, etc. to engage customers by notifying them about recent products and services along with new announcements, deals, discounts, and offers is known as email marketing. Email marketing is such a practice of sending various types of content to subscribers via email. This content can generally serve as generating website traffic, leads, and even product signups. It is very important that an email campaign’s recipients receive this content, and each newsletter offers value. Mobile Marketing Mobile Marketing is the best way to update and the awareness of anything that has become a major part of all scale business. Being a mobile marketer, we must provide our instant updates, offers, and information as per customers’ interests through website responsiveness and mobile apps. Mobile apps consider businesses including ads on specific mobile application designs. Facebook is a very excellent example of ads. Affiliate Marketing Affiliate Marketing is commission-based marketing. In digital marketing, the effectiveness of Affiliate is increasing the business thoughts. It only needs to pay out when appropriate action is taken. Affiliate marketing is such a process of earning commissions by promoting another company’s service and earning a piece of this profit for every sale that is made. In this article, we look at a step-by-step method on how to become affiliate marketers. This will provide a platform. 1. Choose a Slot 2. Research Programs 3. Build a Platform 4. Create and Publish excellent Content 5. Create an Ad Account No matter what the matter is, the steps of the article help make the path of an affiliate marketer much easier in the long run. Content Marketing Content is the most important element of digital marketing campaigns. It should be relevant, high quality, and compelling to persuade the customers. Components of content marketing: Blog posts Ebooks Video Infographics Cheatsheets Workbooks and templates White papers and reports Slide decks Case studies Demos etc. Facebook Commerce In digital marketing, the biggest e-commerce use of Facebook is to drive traffic back to websites through ads, and by posting new products on Facebook. In its initial experiments, companies displayed their products on their pages where customers check and pay without leaving websites. F-commerce developed rapidly and an extremely effective vehicle for selling products and services. YouTube Marketing YouTube Marketing is one of the best exercises for promoting businesses and products on YouTube’s platform. Many more companies are now including YouTube as part of their digital marketing strategies because this platform is growing insanely very fast. YouTube is not only essential for businesses but also especially for marketing teams. In this article, you’ll find 7 proven tactics for your YouTube channel: Make Compelling Titles Create Perfect YouTube Thumbnails Limit Videos to Under 5 Minutes Brand Your YouTube Channel Include Calls-to-Action (CTAs) Share Videos via Social Media Work With Other YouTubers Definitely, the new world of digital marketing of the empowered consumer can be aggressive, but like many things of life, it is all about overview. Every moment we consider buyers on social media for products. If we use communication to our advantage to being responsive through social media and by anticipating buyer attitudes through market reality, we can be the answer to the detached corporations that buyers know. This is the paramount change that directly impacted people and businesses of digital innovation. The implication of changes