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Category: SEO

What Is Email Marketing?

What Is Email Marketing?

What Is Email Marketing? Email marketing is a form of digital marketing that involves sending promotional, advertising or informational messages to a target audience via email. The goal is to build relationships with customers, retain existing ones and drive sales by using personalized and targeted email campaigns. Types Of Email Marketing: Here are some common types of Email Marketing: Newsletters: Regular updates to subscribers on company news, new products, and other relevant information. Promotional emails: Campaigns designed to drive sales, announce new product launches, or offer discounts and special deals. Transactional emails: Confirmation messages, receipts, and other automated emails triggered by customer actions like making a purchase or signing up for an account. Abandoned cart emails: Reminder messages sent to customers who have added items to their online shopping carts but have not completed the purchase. Win-back emails: Re-engagement campaigns aimed at rekindling interest among inactive subscribers. Welcome emails: Initial messages sent to new subscribers to introduce them to a brand and start building a relationship. Surveys and feedback emails: Requests for customer feedback, opinions, and survey responses to improve products and services. Importance Of Email Marketing In Digital Marketing: Email marketing is a crucial component of digital marketing for the following reasons: Cost-effective: Compared to other forms of digital marketing, email marketing is relatively cheap and does not require a significant investment. Targeted reach: With email marketing, you can send targeted messages to specific segments of your audience based on demographics, interests, and other factors. High engagement rates: People check their emails regularly, making it an effective way to reach and engage with a large number of potential customers. Measurable results: With email marketing, it’s easy to track metrics like open rates, click-through rates, and conversion rates, allowing you to measure the success of your campaigns and make data-driven decisions. Personalization: Email marketing allows for personalization, which can help increase open rates and drive engagement. Personalized emails are more likely to be read and acted upon than generic, impersonal messages. Long-term customer relationship building: Email marketing can help establish and maintain long-term relationships with customers by regularly providing valuable content, offers, and updates. How to learn Email Marketing: Email marketing is a crucial component of digital marketing for the following reasons: Cost-effective: Compared to other forms of digital marketing, email marketing is relatively cheap and does not require a significant investment. Targeted reach: With email marketing, you can send targeted messages to specific segments of your audience based on demographics, interests, and other factors. High engagement rates: People check their emails regularly, making it an effective way to reach and engage with a large number of potential customers. Measurable results: With email marketing, it’s easy to track metrics like open rates, click-through rates, and conversion rates, allowing you to measure the success of your campaigns and make data-driven decisions. Personalization: Email marketing allows for personalization, which can help increase open rates and drive engagement. Personalized emails are more likely to be read and acted upon than generic, impersonal messages. Long-term customer relationship building: Email marketing can help establish and maintain long-term relationships with customers by regularly providing valuable content, offers, and updates. How to use Email Marketing: Here are the steps to using email marketing effectively: Define your target audience: Identify your target audience by considering factors such as demographics, interests, and past purchase behavior. Build an email list: Create a list of subscribers who have opted in to receive emails from your brand. This list can be built through sign-ups on your website, social media, or other channels. Choose an email service provider: Choose an email service provider (ESP) that fits your needs and budget. Some popular options include Mailchimp, Constant Contact, and Aweber. Create engaging content: Develop email content that is engaging, relevant, and valuable to your target audience. This could include a mix of text, images, and other multimedia elements. Set up automated email campaigns: Automated email campaigns allow you to send targeted messages at specific times, based on subscriber behavior or other triggers. Test and optimize: Test different elements of your emails, such as subject lines, calls-to-action, and email design, to see what works best. Continuously monitor and analyze the performance of your campaigns to make data-driven optimizations. Monitor and analyze results: Use email marketing analytics tools to track the success of your campaigns, including metrics like open rates, click-through rates, and conversion rates. Use this data to continuously improve your email marketing efforts. Sources of Email Marketing: Here are some common sources for building an email marketing list: Website sign-ups: Offer a sign-up form on your website where visitors can opt-in to receive emails from your brand. Social media: Use social media platforms like Facebook, Twitter, and Instagram to promote your email list and encourage followers to sign up. Lead magnets: Offer valuable resources, such as ebooks, whitepapers, or webinars, in exchange for an email address. Online events: Collect email addresses during online events, such as webinars or virtual trade shows. Customer database: If you have an existing customer database, you can reach out to past customers and ask if they would like to receive emails from your brand. In-person events: Collect email addresses at in-person events, such as trade shows or local events. Referrals: Encourage existing subscribers to refer friends and family to your email list. Purchase data: If you sell products or services online, you can collect email addresses from customers during the checkout process. Best Software of Email Marketing: Here are some of the most popular email marketing software: Mailchimp: A popular and user-friendly option that offers a free plan for small businesses and robust features for larger organizations. Constant Contact: Offers a wide range of features, including email automation, A/B testing, and integration with popular e-commerce platforms. Campaign Monitor: A platform that offers a wide range of email design tools and advanced reporting features. Aweber: A comprehensive email marketing platform that offers autoresponders, landing pages, and advanced reporting and analytics. Drip: A marketing automation platform that focuses on e-commerce

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What is Graphic design

What is Graphic Design?

What is Graphic Design? Graphic design is the process of creating visual content to communicate ideas, messages, or information to a specific audience. It involves using typography, imagery, and color to create designs that are aesthetically appealing and effective in conveying a message. Graphic designers use tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), Canva, Sketch, and Figma to create their designs. The field of graphic design covers a wide range of specialties, including branding, advertising, web design, user interface design, packaging design, and many others. Graphic designers work on a variety of projects, from logos and brand identities to websites, packaging, advertisements, and more. The goal of graphic design is to use visual elements to communicate effectively and persuasively to a target audience.  2 Design: Design is the process of creating a plan or solution to a problem or issue. This can refer to various fields, including architecture, product design, graphic design, and fashion design. Designers use a combination of creative and critical thinking to develop ideas, solve problems, and create visually appealing and functional products. In design, it is important to consider the user experience, usability, and aesthetics. Good design should balance form and function, and create a positive experience for the user. The design process often involves researching, brainstorming, prototyping, testing, and iterating until the final solution is reached. Design has a major impact on our daily lives, as it shapes the products and environments we interact with. It has the power to improve functionality, enhance the user experience, and convey messages effectively. Whether it is designing a website, a building, or a product, the design process is about solving problems and improving the world around us. Types of Graphic design: Graphic design is a multidisciplinary field that encompasses a wide range of specialties. Here are some of the most common types of graphic design: Branding and Identity Design: This type of graphic design involves creating visual elements, such as logos, that represent a company or brand. Advertising Design: Graphic designers create advertisements, such as print ads and billboards, to promote products and services. Web Design: Web designers create and design websites, including layouts, colors, typography, and images. User Interface Design: UI designers create interfaces for digital products, such as mobile apps and software, to make them user-friendly and intuitive. Packaging Design: Packaging designers create designs for product packaging, including labeling, boxes, and containers. Print Design: Print designers create designs for print materials, such as brochures, posters, and magazines. Motion Graphics: Motion graphic designers create animated graphics for video and film. Illustration: Illustrators create drawings and illustrations to accompany text or to be used as standalone pieces. These are just a few of the many specialties within the field of graphic design, and there is significant overlap between them. Many graphic designers specialize in one or two areas, while others are more versatile and work across multiple specialties. Tools Of Graphic Design: Graphic design is a digital craft, and designers rely on a variety of tools to create their designs. Here are some of the most commonly used tools in graphic design: Adobe Creative Suite: Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) is a widely-used set of graphic design software tools that provides designers with the tools they need to create a wide range of designs. Canva: Canva is a popular graphic design tool that is easy to use and accessible to both professional designers and amateurs. Sketch: Sketch is a vector graphics editor and digital design tool specifically created for UI and web design. Figma: Figma is a cloud-based graphic design and collaboration tool that allows teams to work on design projects together in real-time. GIMP: GIMP is a free and open-source alternative to Adobe Photoshop. CorelDRAW: CorelDRAW is a vector graphics editor that is widely used for print and digital design. Inkscape: Inkscape is a free and open-source alternative to Adobe Illustrator. These are just a few of the many tools available to graphic designers, and the best tool for a particular project will depend on the type of design being created and the preferences of the designer. Uses of Graphic Design: Graphic design is used to communicate ideas and messages visually. It plays a crucial role in almost every aspect of modern life, including: Advertising: Graphic design is used to create compelling advertisements that promote products, services, and brands. Branding: Graphic design helps companies establish a strong visual identity by creating logos, packaging, and other visual elements that represent their brand. Web Design: Graphic designers create and design websites, including layouts, colors, typography, and images. Print Design: Graphic design is used to create print materials such as brochures, posters, magazines, and books. Packaging Design: Packaging designers create designs for product packaging, including labeling, boxes, and containers. User Interface Design: Graphic designers create interfaces for digital products, such as mobile apps and software, to make them user-friendly and intuitive. Motion Graphics: Motion graphics are animated graphics used in video and film. Infographics: Graphic designers create infographics to visually present information, such as data and statistics, in a clear and concise manner. These are just a few of the many ways that graphic design is used to communicate information and ideas. The versatility of graphic design means that it can be used in almost any industry, from education and healthcare to technology and entertainment. Best software: There are many great software options available for graphic design, and the best choice will depend on the individual’s needs and the type of design being created. Here are some of the most popular and widely used graphic design software: Adobe Creative Suite (Photoshop, Illustrator, InDesign): Adobe Creative Suite is a widely-used set of graphic design software tools that provides designers with the tools they need to create a wide range of designs. Canva: Canva is a popular graphic design tool that is easy to use and accessible to both professional designers and amateurs. Sketch: Sketch is a vector graphics editor and digital design tool specifically created

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What is SEO

What is SEO

What is SEO? SEO (Search Engine Optimization) is the practice of optimizing a website or online content to improve its ranking and visibility in search engines like Google, Bing, etc. The goal of SEO is to increase organic traffic to a website by making it more search engine friendly and improving its relevance to specific keywords or phrases. This includes techniques like keyword research, on-page optimization, backlink building, and technical SEO to ensure that the website is optimized for search engines and users alike. How does SEO work? SEO works by improving the visibility and ranking of a website in search engine results pages (SERPs) for specific keywords or phrases. Search engines use algorithms to crawl, index, and understand the content on the web and rank the pages based on relevance and authority. Relevance refers to how well the website or page matches the user’s search query, while authority refers to the credibility and trustworthiness of the website. To improve a website’s visibility and ranking, SEO practitioners follow best practices and techniques like: Keyword research: Identifying keywords that potential customers might use to search for products or services similar to what the website offers. On-page optimization: Making sure that the website’s content and structure are optimized for both users and search engines, using the keywords identified in keyword research. Backlink building: Acquiring high-quality, relevant links from other reputable websites to improve the authority and credibility of the site. Technical SEO: Ensuring that the website has a clean and efficient code, a fast loading speed, a mobile-friendly design, and proper tracking and monitoring. By following these and other SEO best practices, a website can improve its ranking and visibility in search results, attracting more organic traffic, and increasing its online visibility and credibility.   Types: There are two main types of SEO: 1.On-page SEO 2.Off-page SEO On-page SEO refers to optimizing individual pages on a website in order to rank higher and earn more relevant traffic in search engines. On-page SEO includes optimizing the content, meta tags, images, and internal links on a page. Off-page SEO refers to optimizing the backlink profile of a website. This involves acquiring high-quality, relevant backlinks from other reputable websites, which help to increase the website’s credibility and authority in the eyes of search engines. Off-page SEO also includes link building, which involves actively seeking out new backlink opportunities. Additionally, there is also a third type of SEO, known as technical SEO, which involves optimizing the technical elements of a website to make it more search engine friendly. This includes elements like website speed, mobile-friendliness, and crawlability. By focusing on both on-page and off-page SEO, as well as technical SEO, website owners can improve their website’s visibility and ranking in search engine results pages, and attract more organic traffic. SEO Tools: There are many tools available to help with SEO. Here are some of the most popular SEO tools: Google Search Console: A free tool that allows website owners to monitor their website’s performance on Google and track important metrics like search traffic, crawl errors, and backlink profiles. Google Analytics: A free tool that tracks website traffic and provides detailed information about the behavior of website visitors. Ahrefs: A paid tool that provides in-depth analysis of a website’s backlink profile, including the quantity, quality, and authority of links pointing to the site. SEMrush: A paid all-in-one marketing tool that offers keyword research, site audit, and competitor analysis features, among others. Moz Pro: A paid all-in-one SEO tool that offers keyword research, site audit, link building, and ranking tracking features. Screaming Frog: A paid tool that crawls websites and provides in-depth information about the site structure, content, and technical SEO elements. Keyword Planner: A free tool within Google Ads that helps identify keyword ideas and estimate their search volume and competition. These are just a few examples of the many SEO tools available. The best tool or combination of tools depends on the needs and goals of the website owner. How to Learn SEO: Learning SEO can be done through a combination of the following methods: Online Resources: There is a wealth of information available online about SEO, including articles, tutorials, blog posts, and online courses. Websites like Moz, Search Engine Land, and Backlinks are great resources to start with. Books: There are many books available on SEO, including beginner-friendly guides, as well as more advanced, technical books. Online Courses: Platforms like Udemy, Coursera, and LinkedIn Learning offer online courses on SEO, which can provide a structured learning experience and help you learn at your own pace. Practice: One of the best ways to learn SEO is by doing it. Start with optimizing your own website, or volunteer to help optimize websites for friends, family, or non-profits. Attend Conferences and Workshops: Attending SEO conferences and workshops can provide opportunities to learn from experts in the field, network with other SEO professionals, and stay up-to-date with the latest trends and best practices. Regardless of which learning method you choose, it’s important to stay up-to-date with the latest trends and best practices in SEO, as the field is constantly evolving. Importance of SEO in Marketing: SEO is an important component of digital marketing and has the following benefits: Increased Visibility: SEO helps improve the visibility and ranking of a website in search engine results pages (SERPs), making it easier for potential customers to find the website when searching for products or services related to the business. Increased Traffic: By improving visibility and ranking, SEO can increase the amount of organic traffic a website receives, leading to more leads, sales, and revenue. Cost-effective: Unlike traditional marketing methods like print, radio, and television advertising, SEO is a cost-effective way to reach potential customers. Once a website is optimized, it will continue to receive organic traffic, making it a long-term investment. Measurable Results: SEO allows for detailed tracking and measurement of a website’s performance and success, making it easier to adjust and optimize the strategy as needed. Improved User Experience: Good

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Doing Business in the era of Digital Marketing

Doing Business in the era of Digital Marketing

Doing Business in the era of Digital Marketing Doing Business in the era of Digital Marketing. Do you want to promote your just-started small business online? Then you are on the right track. But, don’t delay anymore to learn about Digital Marketing for this. You have to learn about Digital Marketing because it includes all the techniques from searching to promoting on social media or email marketing. Your investment in digital marketing will be worthwhile because upholding your product and service online has many benefits. Above all, Bangladesh has been going through a tech revolution. The total number of internet subscribers in Bangladesh has reached 93.102 million. (March, 2019) The demand for tech related subjects like web design, web development and digital marketing is fast increasing too. Easy internet access has created entrepreneurs, who are working on different innovative projects. On the other hand, Oxford Internet Institute has ranked Bangladesh as the second most favorite country for freelancing. Because of all these massive changes in the country, the demand for skilled workers at present is high. Many training institutions are coming forward with the initiative to empower the youth to work online. Whether you are running your own business or working as a freelancer, doing a course on Digital Marketing course will keep you one step ahead from the rest. Surely, before starting a course you need to know about the following benefits you will get after the completion of the course on Digital Marketing. Sayudur Rahman the trainer of Digital Marketing course in Coders Trust has pointed out these key advantages of learning about Digital Marketing in recent times. 12 methods for business in Digital Marketing are:   1. Saving money and time: Doing Business in the era of Digital Marketing Previously, a person starting business would need an agency to market his product. But now literally anyone can start his business with knowledge of internet. Just click a photo of your product and share it with your clients. Additionally, Digital marketing is affordable. In the context of Bangladesh there are a large number of entrepreneurs who lack funding but with digital marketing they can save money and reach a wide audience in a short period of time. The most popular one at present is social media marketing. Digital marketing has significantly reduced dependency on advertising in print media, TV and radio, etc. 2. Accessibility: | Doing Business in the era of Digital Marketing Even a few years ago, only business establishments had their own websites. But with the rise of Digital Marketing they need to create more digital platforms from where the clients can learn about their business. It makes their business more accessible. In Bangladesh E-learning is becoming very popular. There was a time when people believed that the subject called Computer Science and Technology only meant learning about programming. However the trend has changed. Now subjects like web design, web development, Digital marketing, Social Media Marketing have gaining popularity. Coders Trust a leading IT institution is running course both online and offline. Those who prefer to do online courses can study from home. Moreover, by opening their online channels they can reach students who are outside Dhaka. Their total number of students in Digital Marketing is around ???? 50k. After doing this course they are working in many companies or have become freelancers. 3. Facebook dominating the marketplace: | Doing Business in the era of Digital Marketing A recent report published in the Daily Prothom Alo has highlighted a survey conducted by an organization named ORG Quest Limited has collected opinions of 1200 young boys and girls aged between 15 and 30. This time 93% of the young boys and girls who took part in the survey have expressed their opinions that they, on average, are spending 46 minutes a day on Facebook. This shows the power of social media. 4. The freedom to reach global audience: |Doing Business in the era of Digital Marketing Effective use of social media, like Facebook, Instagram, Pinterest and Twitter can generate traffic that you cannot even imagine. Digital Marketing will tell you how to grab their attention with compelling content. You will not only serve in Bangladesh but also have to deal with global clients as well. 5. Increases interaction with clients: | Doing Business in the era of Digital Marketing   Clients get knowledge about your product and service through website or social media pages. You can directly respond to their queries and remarks. This action makes them feel valued as customers. Through interacting with each other, you can generate leads about their preferences. You can win their trust. This establishes your authority as a brand. 6. Use of multimedia: | Doing Business in the era of Digital Marketing   At present audiences interact with the content you have created differently. It is important to combine photo, video and audio to engage audience. Info graphs also make content interesting. People are making Live video with both YouTube and Facebook to sell their products or for tutorial classes. Ayman Sadik’s 10 Minutes School is a successful example in this regard. This school is running their classes both on YouTube, Facebook and other media as well. 7. Immediate track responses: | Doing Business in the era of Digital Marketing Google Analytics has made it super easy to track even a small change in your site. You can always track the clients activities before purchasing your product or service. Based on this data you can easily improve your marketing strategy and figure out the most effective techniques. You can also get information regarding visitor conversion code. 8. Know your competitors: | Doing Business in the era of Digital Marketing In analogue marketing, you don’t have any idea about what your competitors are up to. However, in digital marketing you can monitor your competitors very closely. Knowledge about their strengths and weaknesses can improve your quality of work. 9. Building targeted traffic: | Doing Business in the era of Digital Marketing The

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Google Algorithm updates 2021

Google Algorithm updates 2021

Google Algorithm updates 2021   Google Algorithm updates 2021. Google’s algorithms occur as a problematic configuration utilized to acquire data from the search list and immediately provide reasonable l Google’s algorithms ogical outcomes for an inquiry. The search engine borrows a variety of algorithms and multiple order motions to provide web pages rated by applicability on the search engine result page (SERP). In the before years, Google hardly prepared a few updates for algorithms. But now, Google creates thousands of modifications per year. Descending we retain an entire record of Google algorithm liftoffs, updates, and refreshes that include rolled over 2020, and also the links to help for SEO experts who need to appreciate each of these modifications. 2021 Google Algorithm Updates In May 2020, Google declared the current algorithm update that will standpoint on calculating how stoners tolerate the achievement of web pages, and that it occurs to deploy in 2021. The recent Core Web Vitals, and a catalog of other aspects, will prevail as contained in Google’s ranking algorithm. These recent aspects are called page experience metrics. The recent page experience metrics exist as Core Web Vitals. Here exist some of the page experience metrics: Mobile-friendliness Safe-browsing Https No intrusive interstitials LCP (under 2.5 for 75% of page loads) FID (under 100 for 75% of page loads) CLS (under 0.1 for 75% of page loads) 2020 Updates Core Update December 3, 2020 Google declared a Core Update that happened to roll out rapidly, with the quantity of the effect blowing on December 3rd. This Core Update stood very near in rhythmic effect with March 2020 Core Update and August 2018 Medic Update. Many sites noted alterations periodic days delayed, but that appears to have existed restricted. A bunch of which we expend around core updates grows to begin to settle the understandings in the pretense of us on a flatware platter. Whether it prevails as data on which openings were affected by an update or which sites win or lose the maximum, we are not ever provided largely in words of the procedure. Maximum of us do not just retain entry to the category of data possibly we could not search for insight just if we needed to be. Indexing Bug, Pt. 2 October 12, 2020 | Google Algorithm Google declared that the majority of the indexing bugs were remembered to be resolved by October 14th. Numerous sites calculated a pinch in indexed pages and a condition of 104°F around October 12th, with the condition in the 90s lasting after limited days. We overlook an indexing problem with a single URL. It occurred as prior indexed and then we were incapable of just required indexing and the URL is different from google in the living trial URL. Indexing Bug, Pt. 1 | Google Algorithm September 29, 2020 Google verified another indexing bug beginning in September. Numerous sites calculated the condition of 99°F on September 29th and 30th and detection drops in indexed pages on September 23rd and 29th. There occur some objections in the SEO panels as well. A Google Webmaster Help thread composed A Black Hat World thread The ongoing Webmaster World thread And some of the appliances are demonstrating pins and differences in Google Search, such as: SEMrush Cognitive SEO Accuranker SERPMetrics Unnamed Update Google Algorithm updates August 15, 2020 Rate hunt methods and webmaster chatter indicated an important update, with various sites computing 101°F, but no update was verified by Google. Some traffic judges proposed the differences prevailed and turned behind the following day and may retain them provisionally. There exist threads about it from the limited Search Forums: I am watching chatter of an update on August 15th Some of the further trusted methods are indicating very huge variations in Google Also watching this in limited hierarchies, not only web rankings. It occurs not like the barrier from Monday like the chatter lives not that big and the outcomes have not achieved the view that off. It appears like this update stood regressed or moved behind to the earlier territory. When we early put down an article, the search results started primarily natural. But it existed at around that period, August 15th, when people started looking at the outcomes and moved behind to regular then. We have moreover updated the importance of checking methods as of this day. So probably this was another obstacle. Google Glitch August 10, 2020 SEO noted enormous indexing differences for irregular hours on August 10, which accordingly came across to vanish. Google delayed verifying a complication in their indexing networks. Most sites reported 97°F the next day August 11, but it is doubtful if this incident occurred. The indexing network performed numerous things: ingenious fetch logs, renders and converts fetched data, removes links, meta, and structured data, selections and computes some signals, records new crawls, creates the index that is dragged to attending. Google finally announced it occurred as a problem with indexing that affected August 10, actually unusual search results. Google Bug Fix | Google Algorithm June 22, 2020 Index search methods indicated massive change, with most sites winning 96°F. Extent no algorithm update was verified, a Google broker ensured an indexing bug involving Discuss announcements that would exist stabilized during this term. So, it is significant to comprehend which pages Google exists indexing, and which portions of a page exist indexable. For sites that enable user statements, finding that several site holders do not recognize how those blog statements are provided to the comprehensive integrity of every page, if they exist indexable, and if those comments occur related to the page at the arrow. Core Update | Google Algorithm May 4, 2020   Google declared openly another Core Update on the instant of 2020, which affected enormous hierarchies flux from about May 4 to 6. At 113°F, it is calculated on most sites as the next elevated Core Update after the August 2018 Medic update. Google retains direction on how to evaluate if we stand negatively

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Google’s

Google’s 200 Ranking Factors | The Complete SEO List (2021)

Google’s 200 Ranking Factors Sayudur Rahman Google’s 200 Ranking Factors. We might recognize that Google borrows over 200 hierarchy components in their algorithm. Several are verified, Several are questionable. Others are SEO needs inference. But they occur all here. And I recently remodeled this unconditional schedule for 2021. Google’s 200 Ranking Factors, Let’s discuss due in Brand Signals Site-Level Factors Domain Factors Backlink Factors User Interaction Page-Level Factors On-Site Webspam Factors Off-Site Webspam Factors Special Google Algorithm Rules Google’s ranking factor Brand Signals of Google’s 200 Ranking Factors   Google’s ranking factor Brand + Keyword Searches: People inquiry for a certain keyword along with denomination, for example: “digital agency bd” If so, Google may provide a orders boost when various analysis for the non-branded interpretation of this keyword in Google.   Brand Name Anchor Text: Branded commentator text is simple, but a powerful brand indication.   The location has Twitter Profile with Followers: Twitter profiles with a lot of supporters motions a prominent denomination.   Administrator Linkedin Company Page: Most substantial companies have business Linkedin pages. The location has Facebook Page and Likes: Brands tend to retain Facebook pages with tons of appreciation.   Branded Searches: People inquiry for denominations. If species inquiry for the brand in Google, that exhibits Google that the site is an actual denomination.   Known Authorship: In February 2013, Google CEO Eric Schmidt famously asserted, “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will arise in maximum stoners generally communing on the prime results.   Brick and Mortar Location: Real companies retain departments. It is apparent that Google reveals the location-data to assume whether the location occurs a huge brand.   The lawfulness of Social Media Accounts: A social media account with 10,000 proponents and 2 posts are possibly analyzed a lot oppositely than another 10,000 proponents powerful account with tons of intercourse.   Unlinked Brand Mentioned: Brands earn spoken of without earning linked. Google potentially stares at non-hyperlinked brand remarks as a brand indication.   Brand Mentions on Top Stories: Large brands earn remembered on Top Stories sites all the time. Many brands just have a spread of information from their website, on the first page.     Site-Level Factors of Google’s 200 Ranking Factors   Existence of Sitemap: A sitemap assists search engines inventory our pages easier to extra exclusively, enhancing perception. Still, Google formerly asserted that HTML sitemaps are not valuable for SEO.   Subject Provides Value and Unique Insights: Google possesses asserted that they are delighted to castigate sites that do not make anything different from the diagram, particularly delicate associate sites.   Domain TrustRank: Several SEO’s speculate that “TrustRank” is a massively significant rating aspect. And Google Patent tagged “Search outcome rating established on trust”, appears to wrap this up.   SSL Certificate: Google possesses verified the practice of HTTPS as a ranking indication. According to Google, yet, HTTPS just conducts as a tiebreaker.   Site Updates: Several SEO’s speculate that website updates particularly when the current volume is added to the site. Google’s ranking factor Contact Us Page: The previous Google Quality Documentary states that they crave settings with an applicable proportion of contact information. Site Architecture: All adequately put-together site architecture enables Google thematically to establish content.   Existence of Sitemap: A sitemap assists search engines to catalog our sheets simpler and better entirely, enhancing perception.   Server Location: Server location significance where our site levels in several geographical provinces. Mobile Optimization: With further than half of all inquiries performed from mobile appliances, Google expects to detect that our site is optimized for mobile stoners.   Periods of Service and Privacy Pages: These two pages assist Google in that a site is a credible component of the internet.   Breadcrumb Navigation: This is a technique of user-friendly site-architecture that enables stoners to understand where they are on a site.   YouTube: There is no suspicion that YouTube videos are provided preferential medication in the SERPs. User reviews or Site stature: A site’s stature on sites like Facebook.com inclined play a significant position in Google’s algorithm.   Utilize Google Analytics and Google Search Console: Some think that amassing these two strategies established on our site can increase our page’s indexing. They may similarly promptly significance orders by allotting Google further data to function with.   Site Usability: A site that occurs hard to utilize or to drive can damage orders indirectly by curtailing duration on site, pages respected and discharge rate. Google’s ranking factor Domain Factors of Google’s 200 Ranking Factors   Domain History: A site with unstable privilege and various plunges may notify Google to reset the site’s history, equalizing connections focussing to the domain. Google’s ranking factor Domain Age: Google’s Matt Currently asserts that The difference between a domain that’s six months old versus one-year-old is not that big at all.   Domain enrollment length: A Google invention declares that Valuable domains are frequently expended for numerous years in improvement, while beginning domains infrequently are utilized for more than a year. Accordingly, the period when a domain departs in the prospect can be utilized as a component in anticipating the lawfulness of a domain.   Keyword Appears in Top Level Domain: Having a keyword in the domain name does not give the SEO improvement that is utilized. Google’s ranking factor Precise Match Domain: Precise Match Domains may yet give a minor advantage. But if EMD occurs to be a low-quality site, it is susceptible to the EMD update. Country TLD extension: Possessing a Country Code Top Level Domain can help the site grade for that unique country but it can hamper the site’s proficiency to index globally. Google’s ranking factor Public-Private WhoIs: Private WhoIs evidence may be an indication of something to conceal.   Keyword in Subdomain: Professional council approves that a keyword occurring in the subdomain can stimulate hierarchies. Castigated WhoIs Owner: If Google specifies a unique individual as a spammer it creates an

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SEO Expert in Bangladesh 2021 | Sayudur Rahman

SEO Expert in Bangladesh 2022 | Sayudur Rahman

SEO Expert in Bangladesh [ez-toc] The value of SEO expert in Bangladesh are being beloved to all. Conventional marketer also adding the skill significantly. Beside corporate jobs and freelancing all are focusing to SEO as well. Thats why most of IT training center adding as new skill or modify the service. There are lots of online platform to offer you the chance to develop SEO skill. What is SEO – As we are talking about SEO expert in bangladesh so we must know What is SEO ? SEO is a kind of mechanism that your website will get rank on search engine by implementing the effective SEO factors precisely. In a sentence SEO is to increase Visibility and amount of quality organic traffic by ranking your website on search engine. Table of Content SEO Expert in Bangladesh To do it what is required -As per SEO expert’s statement if you want to rank your website you should have some criteria. Local SEO : Local SEO means optimize your profile locally it also help to crawler to show your result to the queries. Its needed for Local Pack and Local Teaser pack. Such as – On page or on site SEO Off page or off site SEO Technical SEO. Local SEO These are major factors of SEO. Here you can find 200 SEO ranking factor. Frequent keyword: Keyword is the most powerful factor to opmitimize your content where content is king to make your website ranked. Popular and high volumed keyword is part and parcel for website ranking. How it works- How does SEO work ? When a visitor search a keyword on any sesrch engine, visitor can see some result on SERP( Search Engine Result Page) and first 10 result are considered as rank. Search engine shows best result to their visitor its all about algorithmic work Who is SEO expert in bangladesh ? Probably sayudur rahman. I (sayudur rahman) filled all requerments to be A SEO Expert in Bangladesh. To do it what is required – As per SEO expert’s statement if you want to rank your website you should have some criteria. check factors. Criteria of SEO expert : Now let’s dig dive, To be an SEO expert what should you do? Or what should you havd. Passion : I love this word very much not only be an SEO expert but also for any skill development you should have. It will kill your every obstacles. Do not care : Hence you have fixed your goal and going accordingly but some friends and neighbours are trying to influence that its not a good way, it will be difficult, It does not have any future….excerpt. Proper guide line : You have passion but you do not get proper guideline it will be difficult thats why in the developed country we used to see counselling farm where you may get proper instruction and authentic information. To get proper guideline you can contact with any Expert consultant in this same assignment.Contact. Practice : I ( Sayudur Rahman) all the time emphasis on practice only it yes only it can make you perfect and veteran in where you want to be an expert. Real life implemention : There is no alternative of real life implemention weather you have passion, proper guideline and practicing tendency. Local SEO : Local SEO means optimize your profile locally it also help to crawler to show your result to the queries. Its needed for Local Pack and Local Teaser pack. Measure outcome: After implementation you should measure and track the output or outcome and learn from mistake and if need learn advanced something. – Set up your interest in SEO. – Learn SEO from different authentic IT training. – Or Learn from online trusted platform Like Coursera, udemy, hubspot, google etc. – You can learn from diferent blog like nail patel, brain dean or Eric. – What do you learn? Do practical. – you should have clear focus on SEO career. Future of SEO: Future of SEO is bright cause its organic and search engine algorithms are frequently changing and updating. To cope up for ranking with thses updates or changes SEO is needed thus its future bright and i think never worth it turn it off. Free and paid SEO. Organic Seo and paid seo. Paid seo needs paid tools or paid consultancy assistance SEO demand in bangladesh Demands of SEO in bangladesh is increasing tremendously. Its incredible. In person or in institutions You can learn and can be SEO expert in bangladesh by doing course in person or in any institution like coderstrust. You may ask Who is the best SEO expert in Bangladesh ? Sayudur Rahman is the best SEO expert is bangladesh. He is top rated freelancer from UPWORK and highest degree gained from bangladesh Government on Digital marketing and SEO expert. Who is SEO expert in bangladesh ? Sayudur Rahman is a SEO expert in bangladsh. Probably sayudur rahman. Beacsue I know about some paid tools booster but I don’t use any paid tools. Who is SEO expert in Bangladeh To do it what is required -As per SEO expert’s statement if you want to rank your website you should have some criteria. Local SEO : Local SEO means optimize your profile locally it also help to crawler to show your result to the queries. Its needed for Local Pack and Local Teaser pack.  

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Top 300 SEO Glossary and Marketing terms 2021- part 3

Top 300 SEO Glossary and Marketing terms 2021- part 3

    Top 300 SEO Glossary and Marketing terms 2021 Ranking: This meaning as a grade on Google for that keyword or term. Reciprocal Linking: Returning associates once a webmaster provides a connection to ourselves. Redirect: A redirection pertains to one connection that automatically authorizes a numerous URL. Referral Traffic: This occurs the business increased from backlinks, whether that prevails on social media. Remarketing: We can target stoners through cookies that retain clicked on an Ad formerly and proceed to target them and perform Ads for a brief duration. Its very popular from SEO Glossary and Marketing terms 2021. Reputation Management: The procedure for improving companies prestige online through a mixture of tunnels. Retargeting: This occurs comparable to re-marketing. Retargeting is performing Ads into our earlier websites travelers to concerning them in our website furthermore. Return On Ad Spend (ROAS): This is the revenue made on Ad spend. Rich Snippets: On-page characteristics of the search engine findings page where our subject is apparent straight on the SERP. txt: The robot’s text catalog occurs as an extension to our website that is trudged by Bots initial. ROI: Return on investment stands to obtain for an enterprise. Commerce spend prevails as a norm of making in the further company. RSS: A web spread that admits websites admission live updates of superficial references, launching those updates onto a website. Sandbox: A sandbox occurs as a feature of retribution for a website that possesses attended webmaster approaches. Schema: Schema stands as a markup or structure of red data that encourages search engines to understand our web page easily by detailing its ingredients. Scrape: Taking data or subject from a reference. Scripts: Used on Adware, script permits us to automate data utilizing JavaScript. Screaming Frog: It occurs Downloadable software that can exist utilizing monitor SEO on a website. Search Engine: A search engine prevails not hampered to websites. Relatively, any search equipment that operates algorithmically. Search Query: The keyword or term arrived into the exploration engine from a searcher.   Top 300 SEO Glossary and Marketing terms 2021   Search Engine Results Page: SERPs occur on the pages that roster the search results earlier obtain an inquiry question. Search Intent: Looking at a SERP, we can comprehend the searcher’s purpose. The searcher’s inquiry can prevail as retorted in numerous aspects of subject and agencies. Search Operators: These occur a spectrum of infusion parameters that can expand to our inquiry investigation to obtain certain findings. SEM: Search Engine Marketing exists digital marketing funnels that operate inquiry engines. SEO: Search Engine Optimisation stands for the method of expanding a website’s hierarchy in a search engine for provided keywords. Session: The session comprises stoners to attend a website. The length of that contest begins when they reach the website and expires when they depart the website. Skyscraper: In the subject, The Skyscraper Technique by Backlinko averages establishing content adequately than the volume on the search engine findings page. Site Structure: Website hierarchy is the configuration of web pages from the home page, about page, blog libraries just expensive on subcategories, and reference page. Sitelinks: The connections prevail recorded on SERP findings. Site-Wide Links: These connections occur as usually in the footer and carry across to every page on the website. Sitemap: A catalog that maps the website’s pages and URLs to enable stoners and Bots. Slug: Slugs occur as a portion of the URL hierarchy. These can occur keyword prosperous. Social Media Marketing (SMM): SMM is a tunnel of commerce on social media arteries like Facebook and Twitter. Snippet: The snippet exists the meta portrayal that survives on the search engine findings page below the title of the website. Social Bookmark: A bookmarked service that enables us to bookmark websites utilizing a bookmarking report. Social Sharing: Sharing subject on social media strategies. Spam: A spammer will compose announcements on a website for their profit. Spam Score: A metric by Moz, spam achievement occurs on a hierarchy of 1-20, 20 standing entire spam. Spinning Content: Content that possesses prevailed carried from numerous references and integrated to arise an unusual subject. SSL: An SSL receipt can stand established on a website to assure all data on that website prevails secured and encrypted, significant crackers would endeavor to extort any data. Structured Data: Structured data can stand injected into our codebase to boost search engines comprehending of our volume. T Text Link: Links with newscaster manuscript on them. These occur as vastly important with opportunities arising in agencies like portrayal connections. Technical SEO: SEO that exists irrelevant to the subject. These are specialized website issues that should stand overcome. Thin Content: Written content that requires ample profundity or phrases. This generally doesn’t contribute seriously to employees or the stoner. Thumbnail: A preview of an impression that exists as minor. Title Tags: This prevails the inscription on the search engine findings page. Traffic: Web traffic stands for beginners to a website. When we convey directing traffic. Transactional Keywords: These are bargain search inquiries. These can prevail as valuable to bid on, the Searcher aspires to acquire something. Trust Flow: Trust occurs as a significant cadent on Google. Confidence can survive estimated utilizing this cadent. Troll: A web troll occurs as an online terror that oppresses stoners online. U URLs: This exists as the website domain and the page address. User: A person utilizing a website. User Engagement: This stands for how a stoner conducts on a website and can stand evaluated employing analytics, heatmaps, and additional web equipment. User Experience (UX): Coupled with User Interface, this prevails for how the subject of a website exists as laid out to stand manageable to examine, navigate, and use by a stoner. User-Generated Content (USG): These occur as announcements and additional categories of volume that stoners retain expanded to a website. User Intent: when inspecting for something and what we want to accomplish with a search inquiry. This may fluctuate from other stoners. User Journey: A stoner’s intercourse from advent to finalize with our

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YouTube SEO, How to Rank YouTube Videos in 2021

YouTube SEO, How to Rank YouTube Videos in 2021

YouTube SEO, How to Rank YouTube Videos / YouTube SEO tutorial January 12, 2021 sayudurUncategorizedNo Comment How to rank YouTube Videos YouTube SEO: How to rank YouTube Videos / how does YouTube SEO work ———————————————————————————————————————————— It, YouTube SEO prevails as the procedure of optimizing our videos, playlists, and channel to classify to increase YouTube’s organic search results for a provided inquiry. Relatively, striving to jump into every business reference in YouTube analytics, we will be pointing to classifying videos in YouTube search and pour limited advice to “double-dip” our video hierarchies in Google search. Let’s get down to some of the processes to rank our videos increased in YouTube search by YouTube SEO. Here is also many YouTube SEO tips Step #1 YouTube Keyword Research | YouTube SEO  YouTube SEO procedure starts up with video keyword analysis. Here exists definitely how to discover the exact keywords for our YouTube videos.   First, reproduce a schedule of keyword impressions | YouTube SEO strategy In YouTube SEO Our first point occurs to develop a large catalog of possible keywords. Then, on the next point, we will discover the adequate keyword from our catalog. We can again get on a famous video in our nook and trace the similar keywords that the video exists optimized through.   Secondly search the keywords that video practices in title, explanation, and video tags. | YouTube SEO We can similarly uncover some terrific keywords in our YouTube Traffic Source or YouTube search article. This article exhibits all the keywords that YouTube stoners have studied to locate our videos. But occasionally we will discover a few keywords that we never would have the reasoning of.   Third, discover the reasonable keyword from our roster. Presently that we developed a roster of keywords, it is a period to assign the favorable one from our catalog. Particularly, we prefer to target low-competition keywords. This exists extremely crucial if our channel does not retain that several subscribers. If we bend for the barriers and move after strong keywords, our video lives to get concealed in the search findings. Rather, we need to discover keywords that perform not several competitors.     Ultimately, a premium search for our keyword in Google. YouTube SEO checklist. Extensive impressions on YouTube appear from YouTube’s strategy. Our video can bring 2-5x extra views if we can similarly obtain it to organize Google. The stunt occurs to optimize our videos around keywords that already maintain video outcomes in Google. Google hardly contains videos in the search findings for specific keywords. In prevailing, Google manages to utilize video outcomes for the following categories of keywords: How-to keywords Reviews Tutorials Anything fitness or sports-related Funny videos   Generously, We optimize our video around a keyword that achieves not any video outcomes in Google. In that outbreak, we will hardly receive business from species browsing on YouTube. However, if we optimize for a video keyword, we will similarly earn targeted business to our video instantly from Google’s main page.   Previously we have established a Video Keyword, it lives a bit to recognize if there occurs any exploration amount for that keyword. Differently, we might classify in Google for a keyword that merely brings 20 explorations per month. If we can obtain that video to grade in Google, therefore a bunch of searchers will click on our video in the findings. That implies that we will receive more high-quality business to our video and finally to our site.   Step #2: | YouTube SEO Publish a High-Retention Video For YouTube SEO     If we prefer our videos to grade, we are required to resist people gazing. The percentage of our video that species were seen is recognized as Audience Retention. And YouTube possesses the title explaining, “Audience Retention” occurs as a large hierarchy aspect. “Audience retention” in other phrases, If our video maintains people on YouTube, YouTube will classify our video greater in the search findings. Subsequently, YouTube prefers people to remain on the strategy so they click on ads. And if we assist them with that purpose, they will stimulate our video. Here 3 easy points that operate greatly. VIDEO TUTORIAL Where to rapidly and effectively increase viewer retention. High-Retention videos expect an elegant camera and microphone. We require not to suffer output consequences extensively. As lengthy as our video exists as significant and fascinating to watch, we are adequate to take off. Different from Google, YouTube retains no mighty border. So they depend on Audience Retention. That explained, Audience Interaction prevails as one of the numerous hierarchy indications that YouTube practices in its algorithm.   Video Comments If somebody removes a statement, it delivers a powerful statement to YouTube that they perhaps appreciated the video. When we recently analyzed 1.3 million YouTube search findings, we establish that statements forcefully associated with classifying elevated in the search outcomes. If somebody approves of our channel after seeing our video that delivers an enormous indication that we retain a remarkable video.   Video Shares Where many species share their videos on social media areas like Twitter and Facebook. People do not share crapshoot videos. So when YouTube notices that people are circulating the phrase about our video, it assumes, this might be a tremendous portion of content. And then it will provide us a ranking improvement. Similarly, public shares carry additional people from those systems to YouTube, which they prefer. You are reading YouTube SEO: How to rank YouTube Videos Click-Through-Rate (CTR) When somebody browses for our keyword on YouTube, our results they do click on. As it comes out, YouTube expends very personal awareness of this stoner attitude. The number of people that commune on our outcome is recognized as “click-through-rate” (CTR). The greater our CTR is more significant. In different phrases, we expect YouTube searchers to connect on our outcome. And YouTube reports that bunches of people are connecting on our outcome, it thinks, we expect to categorize this video bigger up in the search findings.  

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Sayudur Rahman

Digital Marketing Consultant

I am a Digital Marketer and SEO expert in Bangladesh, mentoring in SEO, PPC, and Social Media Marketing.

Sayudur Rahman

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