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YouTube Marketing

YouTube Marketing

YouTube Marketing: YouTube marketing refers to the promotion of products, services or brands through the creation and sharing of videos on the YouTube platform. This form of marketing allows companies to reach a large and engaged audience, build brand awareness, and drive engagement and conversions. To be successful on YouTube, it is important to have a well-defined strategy, create high-quality and engaging content, optimize video titles, descriptions, and tags for search engines, and engage with your audience through comments and other interactive features. What is Marketing? Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, and society as a whole. It involves the identification of customer needs and desires, and the creation of products or services that meet or exceed those expectations. Marketing also involves the development of pricing, promotion, and distribution strategies that help bring the product or service to market and build customer relationships. The goal of marketing is to attract and retain customers, grow brand awareness and reputation, and ultimately, drive sales and profitability. Importance of YouTube Marketing: YouTube marketing is important because it offers several key benefits: Reach: With over 2 billion monthly active users, YouTube is one of the largest and most widely used social media platforms. This makes it a valuable platform for businesses to reach a large and diverse audience. Engagement: Videos on YouTube have the potential to be highly engaging and can generate high levels of interaction and discussion. Brand Awareness: YouTube marketing helps businesses build brand awareness and recognition by creating a visual representation of the company and its offerings. Cost-effective: Compared to traditional forms of advertising, YouTube marketing is often more cost-effective, particularly for small businesses and startups. Measurable: YouTube provides a range of metrics and analytics that help businesses measure the effectiveness of their marketing campaigns, including views, likes, comments, and conversions. Long-lasting: Videos on YouTube have the potential to remain relevant and accessible for many years, making them a valuable asset for businesses that want to build a long-lasting online presence. YouTube Marketing in Digital Marketing: YouTube marketing is a crucial component of digital marketing, which refers to the promotion of products, services, or brands through digital channels such as websites, social media, email, and mobile apps. Digital marketing leverages the power of the internet and technology to reach and engage with customers and prospects, and YouTube marketing is an important part of that strategy. By creating engaging and informative videos, businesses can build a strong and recognizable brand, establish themselves as thought leaders in their industry, and drive traffic to their website and other marketing channels. Additionally, YouTube’s extensive analytics capabilities allow businesses to track their marketing efforts and make data-driven decisions to improve the effectiveness of their campaigns. Overall, incorporating YouTube marketing into a digital marketing strategy can help businesses reach a large and diverse audience, build brand awareness, drive engagement and conversions, and ultimately, grow their business. Uses of YouTube Marketing: YouTube marketing can be used for several purposes, including: Product demonstrations: Businesses can use YouTube to demonstrate how their products work and show their features and benefits. Brand Awareness: Companies can use YouTube to create brand awareness by showcasing their products and services, company culture, and other brand-related content. Customer Engagement: YouTube can be used to engage with customers and prospects through comments, likes, and other interactive features. Influencer Marketing: Businesses can collaborate with influencers on YouTube to promote their products and reach a wider audience. Event Promotion: Companies can use YouTube to promote events, such as product launches, trade shows, and webinars. Customer Testimonials: YouTube can be used to showcase customer testimonials, which can be a powerful tool for building trust and credibility with potential customers. Content Marketing: YouTube can be used as a content marketing platform, allowing companies to create and share informative and educational content, such as how-to guides, tutorials, and industry insights. Lead Generation: Companies can use YouTube to generate leads by including calls-to-action and lead magnets in their videos. Overall, YouTube marketing can help businesses reach a large and engaged audience, build brand awareness, drive engagement and conversions, and ultimately, grow their business. Steps to do YouTube Marketing: Here are the steps to do YouTube marketing: Define your target audience: Understanding who your target audience is and what they want to see on YouTube is critical for creating effective marketing campaigns. Create a YouTube channel: Set up a YouTube channel for your business, including a profile picture, cover photo, and descriptions that accurately represent your brand. Plan your content: Determine what types of content you want to create for your YouTube channel, such as product demos, brand videos, tutorials, and customer testimonials. Invest in video production: High-quality videos are critical for engaging viewers and building trust with your audience. Invest in equipment, editing software, and other tools as needed. Optimize your videos: Optimize your videos for search engines by including keywords, descriptions, and tags that describe your content. Promote your videos: Share your videos on social media, email campaigns, and other marketing channels to reach a wider audience. Engage with your audience: Respond to comments, like and comment on other videos, and engage with other YouTubers in your niche to build relationships and grow your following. Measure your results: Use YouTube Analytics and other tools to track the success of your videos and campaigns, and make data-driven decisions to improve your results. Repeat and refine: Continuously create and publish new videos, refine your marketing strategy based on your results, and experiment with new formats and ideas to keep your audience engaged and interested. YouTube marketing requires a consistent and strategic approach, but with the right planning and execution, it can be a powerful tool for growing your business and reaching a large and engaged audience. YouTube Marketing strategies: Here are some effective YouTube marketing strategies: Create quality content: Create videos that are informative, entertaining, and of high quality to attract and engage viewers. Optimize for search: Optimize your videos for

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Doing Business in the era of Digital Marketing

Doing Business in the era of Digital Marketing

Doing Business in the era of Digital Marketing Doing Business in the era of Digital Marketing. Do you want to promote your just-started small business online? Then you are on the right track. But, don’t delay anymore to learn about Digital Marketing for this. You have to learn about Digital Marketing because it includes all the techniques from searching to promoting on social media or email marketing. Your investment in digital marketing will be worthwhile because upholding your product and service online has many benefits. Above all, Bangladesh has been going through a tech revolution. The total number of internet subscribers in Bangladesh has reached 93.102 million. (March, 2019) The demand for tech related subjects like web design, web development and digital marketing is fast increasing too. Easy internet access has created entrepreneurs, who are working on different innovative projects. On the other hand, Oxford Internet Institute has ranked Bangladesh as the second most favorite country for freelancing. Because of all these massive changes in the country, the demand for skilled workers at present is high. Many training institutions are coming forward with the initiative to empower the youth to work online. Whether you are running your own business or working as a freelancer, doing a course on Digital Marketing course will keep you one step ahead from the rest. Surely, before starting a course you need to know about the following benefits you will get after the completion of the course on Digital Marketing. Sayudur Rahman the trainer of Digital Marketing course in Coders Trust has pointed out these key advantages of learning about Digital Marketing in recent times. 12 methods for business in Digital Marketing are:   1. Saving money and time: Doing Business in the era of Digital Marketing Previously, a person starting business would need an agency to market his product. But now literally anyone can start his business with knowledge of internet. Just click a photo of your product and share it with your clients. Additionally, Digital marketing is affordable. In the context of Bangladesh there are a large number of entrepreneurs who lack funding but with digital marketing they can save money and reach a wide audience in a short period of time. The most popular one at present is social media marketing. Digital marketing has significantly reduced dependency on advertising in print media, TV and radio, etc. 2. Accessibility: | Doing Business in the era of Digital Marketing Even a few years ago, only business establishments had their own websites. But with the rise of Digital Marketing they need to create more digital platforms from where the clients can learn about their business. It makes their business more accessible. In Bangladesh E-learning is becoming very popular. There was a time when people believed that the subject called Computer Science and Technology only meant learning about programming. However the trend has changed. Now subjects like web design, web development, Digital marketing, Social Media Marketing have gaining popularity. Coders Trust a leading IT institution is running course both online and offline. Those who prefer to do online courses can study from home. Moreover, by opening their online channels they can reach students who are outside Dhaka. Their total number of students in Digital Marketing is around ???? 50k. After doing this course they are working in many companies or have become freelancers. 3. Facebook dominating the marketplace: | Doing Business in the era of Digital Marketing A recent report published in the Daily Prothom Alo has highlighted a survey conducted by an organization named ORG Quest Limited has collected opinions of 1200 young boys and girls aged between 15 and 30. This time 93% of the young boys and girls who took part in the survey have expressed their opinions that they, on average, are spending 46 minutes a day on Facebook. This shows the power of social media. 4. The freedom to reach global audience: |Doing Business in the era of Digital Marketing Effective use of social media, like Facebook, Instagram, Pinterest and Twitter can generate traffic that you cannot even imagine. Digital Marketing will tell you how to grab their attention with compelling content. You will not only serve in Bangladesh but also have to deal with global clients as well. 5. Increases interaction with clients: | Doing Business in the era of Digital Marketing   Clients get knowledge about your product and service through website or social media pages. You can directly respond to their queries and remarks. This action makes them feel valued as customers. Through interacting with each other, you can generate leads about their preferences. You can win their trust. This establishes your authority as a brand. 6. Use of multimedia: | Doing Business in the era of Digital Marketing   At present audiences interact with the content you have created differently. It is important to combine photo, video and audio to engage audience. Info graphs also make content interesting. People are making Live video with both YouTube and Facebook to sell their products or for tutorial classes. Ayman Sadik’s 10 Minutes School is a successful example in this regard. This school is running their classes both on YouTube, Facebook and other media as well. 7. Immediate track responses: | Doing Business in the era of Digital Marketing Google Analytics has made it super easy to track even a small change in your site. You can always track the clients activities before purchasing your product or service. Based on this data you can easily improve your marketing strategy and figure out the most effective techniques. You can also get information regarding visitor conversion code. 8. Know your competitors: | Doing Business in the era of Digital Marketing In analogue marketing, you don’t have any idea about what your competitors are up to. However, in digital marketing you can monitor your competitors very closely. Knowledge about their strengths and weaknesses can improve your quality of work. 9. Building targeted traffic: | Doing Business in the era of Digital Marketing The

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Facebook Marketing

Facebook Marketing

Facebook Marketing Strategies for Facebook Marketing Facebook Marketing, Like millions all across the world, Salman has ended up as a Facebook addict. He likes and shares the posts that are trending. Also, he scrolls down Facebook for any update about products or news. He believes that Facebook is the most dependable medium for staying updated. Let’s take another example. Like Salman, Rajon has been a staunch user of Facebook for several months. However, recently he has heard that one of his relatives is doing business online. When he visited the page on Facebook he found that it was indeed true. He saw that his relative was using Facebook to sell his products and that too with a lot of success. You can obviously fully depend on Facebook for your business. A large number of people use it for business purposes. Band watch, a well-known digital intelligence company based in England, has collected the data that 60 million pages on Facebook are involved in doing business. Bangladesh is also marching forward in this sector. Geeky Social, a digital intelligence company, has said that at present up to 300,000 businesses are doing business using Facebook. In Bangladesh, online business has become very popular and Facebook has been at the top of the list if you speak in terms of media, like YouTube, Twitter, Pinterest, Quora, etc. A lot of companies have their own pages on Facebook. Actually most of those who work online have Facebook accounts and therefore by using the tips and techniques of Facebook Marketing, you can definitely reach your potential and target audience. Obviously you do not have to spend any extra money for this. But, you must have sound knowledge about Facebook marketing if you want to be successful. Unfortunately, a great percentage of the companies in Bangladesh have a serious lacking in this regard. They have inadequate knowledge about guidelines, so they make mistakes while using Facebook for marketing purposes. As a result they harm their brand image and lose credibility.   Facebook Marketing is useful for the following: Increases Brand Awareness: | Facebook Marketing Your Brand is not just your logo. Brand means what you offer to your customers and its impact on their life, particularly on their mind. So, creating influence about your brand is of utmost importance, which has a direct link with the sale of your product. In this case, Facebook is the best place to start branding your products. It also helps you to gain brand loyalty. Through constantly posting about your products and services you can establish stable brand authority for your business.   Achieve higher conversion rates: Facebook Marketing It is true that a lot business establishments may not have a website of their own. Here, Facebook is very helpful for them. There is a ‘Shop’ tab to display your products. Again you can create the carousel to showcase the products and boost your ads frequently. Depending on the interest of the audience, you can also retarget them as well. Facebook Marketing, if done efficiently, can win the heart of the audience and influence them to buy your products; they will also recommend others about you and your page. As a result, the conversion rate on Facebook becomes higher than any other platform. Communicate with the Customers: Facebook Marketing   Facebook not only has access to a large number of audience but also creates engagement opportunities with them. You can create unique posts for the audience from time to time. The latter can comment on your posts and also share them with their family and friends promptly. They can ask questions regarding your product and services. Thus Facebook addresses their problems. This has a positive impact on customer satisfaction, which creates opportunity for relationship building. More Inbound Traffic:  By using Facebook, you can generate more inbound traffic. It is not necessary that someone has to follow you on Facebook or they visit your website. Still, they can click on links that you share in your social media pages. This will increase the clicks and traffic. On Facebook you can easily figure out which posts are getting high engagement as well. Tips for Facebook Marketing: Facebook Marketing   By now, you may have understood the importance of Facebook as a marketing tool. Despite its numerous benefits, many people do not make the optimum use of Facebook. I am writing this article so that you may not deprive yourself of those benefits, which will make you miss the target to attain success in your business. Facebook business page profile Image and Cover: Facebook Marketing You must remember that the profile image of your business page is viewed by millions of people all over the world. A good number of them may be interested in buying your service or product. So, it is wise to upload things which can enhance the image of your company or business. The photos should be optimized. Similarly the cover image has to be eye-catching. About Section: Facebook Marketing The About Section is very crucial. It tells your audience about your goals, visions and what kind of services or products you are going to provide for them. In this section, you should include your background information and story behind setting up this business. Simultaneously, you must convey it to the customers why you are superior to others who are in the line. Creating high quality Content: Facebook Marketing   Creating high quality content is essential. It is not wise to upload similar types of content every day. Rather, it must carry variety. You can post live updates to showcase your products. You can also animate the discussion by posting user generated content. To beat your competitors and win the heart of the audience must be your goal. Running Targeted Ad Campaigns: Facebook Marketing Facebook enables you to narrow down your audience very easily. Your audience can be categorized according to their geographic areas, age, education level and the devices they use for browsing. Suppose, you are running an

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Sayudur Rahman

Digital Marketing Consultant

I am a Digital Marketer and SEO expert in Bangladesh, mentoring in SEO, PPC, and Social Media Marketing.

Sayudur Rahman

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