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Tag: Email marketing 2022

Best SEO Expert in Bangladesh

Best SEO Expert in Bangladesh

All digital marketer’s dream should be to become the best SEO expert like Sayudur Rahman who is the best digital marketer in Bangladesh and SEO expert in Bangladesh. Now I am going to illustrate what characteristics that should have for being the best SEO expert in Bangladesh.  What is SEO | Best SEO Expert in Bangladesh SEO stands for Search Engine Optimization. It refers to the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to make a website more search engine friendly, so it can attract more organic traffic from search engines like Google, Bing, or Yahoo. Search engines use complex algorithms to determine which websites are the most relevant and authoritative for a given query. SEO involves optimizing a website’s content, structure, and technical aspects to meet these search engine algorithms’ criteria. This includes optimizing on-page elements such as meta tags, headings, and content, as well as off-page factors such as link building and social media presence. Effective SEO can lead to increased website traffic, higher conversion rates, and improved online visibility, making it a crucial aspect of digital marketing for businesses of all sizes. Keyword Research | As a Best SEO Expert in Bangladesh:  Identify the most relevant keywords and phrases for your website by conducting keyword research. Use tools such as Google Keyword Planner, SEMrush, or Ahrefs to find popular search terms that are relevant to your business. On-Page Optimization | As a Best SEO Expert in Bangladesh :  Optimize your website’s content and structure to make it more search engine friendly. This includes optimizing your page titles, meta descriptions, headings, and content. Ensure that your website has a clear hierarchy and is easy to navigate. Mobile Optimization | As a Best SEO Expert in Bangladesh :  With the increasing use of mobile devices for internet browsing, it is essential to have a mobile-friendly website. Use responsive design to make sure your website looks good and works well on all devices. Link Building | As a Best SEO Expert in Bangladesh :  Build high-quality backlinks to your website from other relevant and trustworthy websites. This will improve your website’s authority and search engine rankings. Focus on building natural links through guest posting, content marketing, and outreach. Local SEO | As a Best SEO Expert in Bangladesh:  If you have a local business, optimize your website for local search. This includes adding your business information to online directories, creating local landing pages, and encouraging customer reviews. Content Marketing | As a Best SEO Expert in Bangladesh :  Create high-quality, engaging, and relevant content that adds value to your target audience. Publish blog posts, infographics, videos, and other types of content that people want to share and link to. Monitor Performance | As a Best SEO Expert in Bangladesh :  Regularly monitor your website’s performance using tools like Google Analytics and Google Search Console. This will help you identify areas for improvement and track your progress over time. Benefits of SEO From the Best SEO Expert in Bangladesh:  SEO can provide a wide range of benefits for businesses of all sizes. Some of the key benefits of SEO include: Increased Website Traffic by the Best SEO Expert in Bangladesh:  By optimizing a website for search engines, businesses can attract more organic traffic to their website, resulting in increased visibility and higher traffic volumes. Improved User Experience by the Best SEO Expert in Bangladesh :  Effective SEO involves optimizing a website’s content, structure, and technical elements, resulting in an improved user experience for visitors to the site. Higher Search Engine Rankings by the Best SEO Expert in Bangladesh:  By implementing best practices for SEO, businesses can improve their search engine rankings and appear higher up in search engine results pages (SERPs), leading to increased visibility and credibility. Increased Brand Awareness by the Best SEO Expert in Bangladesh :   As a website’s visibility and traffic increase, it can help to increase brand awareness and recognition. Improved Conversion Rates by Best SEO Expert in Bangladesh: SEO can help businesses to attract more qualified traffic to their website, resulting in increased conversion rates and higher ROI. Long-Term Strategy by Best SEO Expert in Bangladesh:  SEO is a long-term strategy that can provide ongoing benefits over time, making it a valuable investment for businesses looking to improve their online presence. Overall, SEO can help businesses to improve their online visibility, attract more qualified traffic, and achieve their marketing goals more effectively. SEO VS SEM SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two different digital marketing strategies, but they are closely related and often used together. SEO focuses on optimizing a website’s content, structure, and technical aspects to improve its visibility and ranking in organic search results. The goal of SEO is to attract more traffic to a website by improving its ranking in search engine results pages (SERPs) for relevant keywords and phrases. SEM, on the other hand, involves using paid advertising to increase a website’s visibility in search engine results pages. This can include paid search advertising (PPC), display advertising, and social media advertising. The goal of SEM is to attract more traffic to a website by placing ads in front of potential customers who are searching for products or services related to the advertiser’s business. While SEO and SEM are different strategies, they are often used together to create a comprehensive digital marketing strategy. By combining the benefits of SEO and SEM, businesses can attract more traffic to their website, improve their online visibility, and increase their overall online presence. Why SEO is a popular digital marketing channel SEO is a popular digital marketing channel for several reasons: Increased Visibility: SEO helps businesses to improve their visibility and ranking in search engine results pages, making it easier for potential customers to find them when searching for relevant keywords and phrases. Cost-Effective: SEO is a relatively low-cost digital marketing channel compared to other forms of

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Google Ranking Factors 2023

Google Ranking Factors 2023

The Current Ranking Factors For Google In 2023 Include: Google Ranking Factors: Content quality and relevance User experience and website usability Mobile optimization Keyword usage and relevance Backlinks and link building Site speed and loading time Domain and page authority Schema markup Social signals Local search optimization Note: Google’s ranking algorithm is constantly changing, so the ranking factors may vary. It’s important to focus on providing high-quality, relevant, and user-friendly content for your website to rank well in Google. What is Google Ranking Factor? Google ranking factors are the elements that influence the visibility and position of a website in Google search engine results pages (SERPs). These factors determine the relevance and quality of a website and include elements such as content quality, keyword usage, website structure, backlinks, page speed, mobile optimization, user experience, and many others. Google’s ranking algorithm constantly changes, so staying updated on the latest ranking factors is crucial for optimizing a website to rank well in search results. Why Google Ranking Factor? Google ranking factors are important because they determine how well a website will rank in Google’s search engine results pages (SERPs). The higher a website ranks in SERPs, the more likely it is to be seen by users, leading to increased traffic, brand visibility, and potential customers. Having a strong understanding of Google’s ranking factors and optimizing a website accordingly can improve search engine visibility and drive organic traffic, which can have a significant impact on a business’s success and growth. Therefore, it is crucial for website owners and marketers to stay updated on the latest ranking factors and make necessary optimizations to ensure their website is ranking well in Google. 1.Content quality and relevance: “Content quality” refers to the value and significance of the information presented in a particular text or media. This includes factors such as accuracy, depth, clarity, originality, and style. “Relevance” refers to the pertinence of the information to the topic or audience it is intended for. Content that is both high in quality and relevant is considered valuable and useful to the reader or viewer. 2.User experience and website usability: User experience (UX) and website usability refer to the ease and satisfaction with which a user interacts with a website. Good UX and usability take into account factors such as website design, navigation, page load speed, and responsive design for mobile devices. A website with positive UX and usability provides a seamless experience for the user and can lead to increased engagement and conversions. 3.Mobile optimization: Mobile optimization is the process of making a website usable and accessible on mobile devices, such as smartphones and tablets. This involves designing and developing the website to display correctly on smaller screens, and ensuring that all features and functionality are optimized for mobile devices. Good mobile optimization improves the user experience and can help a website rank higher in search results on mobile devices.4.Keyword usage and relevance: 4.Keyword usage and relevance: “Keyword usage” refers to the incorporation of relevant keywords and phrases in a website’s content and meta elements, such as page titles and headings. “Relevance” refers to the pertinence of the keywords to the topic of the website and the audience it is intended for. Keyword relevance helps search engines understand what a website is about and match it to relevant user queries. Optimizing a website for keywords involves researching and selecting keywords that are relevant to the website’s content and that have a high search volume. Keywords should then be incorporated into the content in a natural way, without overstuffing or compromising the quality of the content. 5.Backlinks and link building: Backlinks, also known as inbound links, are links from other websites that lead to a specific page on your website. Link building is the process of acquiring these links to improve a website’s search engine rankings. High-quality backlinks from authoritative and relevant websites can increase a website’s visibility and credibility, while low-quality or irrelevant links can harm its ranking. Effective link building involves creating high-quality content that is valuable and relevant to other websites and users. 6.Site speed and loading time: “Site speed” refers to the time it takes for a web page to fully load and be ready for use by the user. “Loading time” is a measure of the site speed, indicating the time it takes for a webpage to completely load. Fast site speed and short loading time are important for both user experience and search engine optimization. A slow website can lead to a higher bounce rate, where users leave the site before it finishes loading, and negatively impact a website’s search engine rankings. There are several factors that can impact site speed and loading time, such as: Large image and file sizes: These can slow down a website and increase loading time. Poorly optimized code: Inefficient or badly written code can slow down a website. Slow server response time: The speed at which a server responds to requests can impact site speed. High traffic: A website may slow down during periods of high traffic. 7.Domain and page authority: “Domain authority” and “page authority” are metrics that predict how well a website or specific page will rank in search engine results. Domain authority is a score, ranging from 0 to 100, that predicts the ranking ability of an entire domain. It’s determined by various factors, such as the age of the domain, the number and quality of backlinks, and the overall content quality of the website. A high domain authority indicates that a website is authoritative and trustworthy, and is more likely to rank well for relevant search terms. Page authority is similar to domain authority, but predicts the ranking ability of a specific page on a website. It’s based on factors such as the number and quality of backlinks to the page, the content quality and relevance, and the internal linking structure of the website. Both domain and page authority can be improved through link building, producing high-quality content, and optimizing website structure

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SMS Marketing

SMS Marketing

SMS Marketing: SMS Marketing is a type of mobile marketing that involves sending promotional, transactional or informational messages to customers through Short Message Service (SMS) technology. SMS messages are typically sent from a business to a consumer’s mobile phone, and are usually no longer than 160 characters. SMS marketing can be used for a variety of purposes, such as promoting sales and discounts, announcing new products, sending reminders or alerts, or conducting surveys and polls. Its high open rate and immediacy make SMS an effective tool for businesses to reach and engage their target audience. What Is Marketing? Marketing is the process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services. It involves researching and understanding target markets, developing and communicating marketing messages, and determining which marketing channels and tactics are most effective for reaching desired customers. The goal of marketing is to attract, retain, and grow a company’s customer base by creating and delivering value to them. Types of SMS Marketing: SMS (Short Message Service) marketing refers to the use of text messages as a means of communicating with customers for promotional or transactional purposes. Here are some common types of SMS marketing: Promotional SMS: Marketing messages sent to promote a product, service, or brand. Transactional SMS: Informational messages sent to confirm a transaction, such as an appointment or delivery. SMS Surveys: Messages sent to gather customer feedback and insights through short surveys. SMS Coupons: Offers and discounts sent to customers via text message. SMS Alerts: Real-time notifications sent to customers, such as reminders and updates. SMS Contests: Interactive campaigns that encourage customer engagement through quizzes, games, or other activities. SMS Newsletter: Regular updates and news sent to subscribers via text message. These are some of the most common types of SMS marketing, but the specific types used will depend on a company’s goals and target audience. Importance of SMS Marketing in Digital Marketing: SMS marketing is an important part of digital marketing because it provides several benefits that can help businesses achieve their marketing goals, including: High Open Rates: SMS has a high open rate compared to other digital marketing channels, with 98% of texts being read within the first three minutes of being received. Targeted Reach: SMS marketing allows for highly targeted reach, as businesses can send messages to specific segments of their customer base based on demographic and behavioral data. Personalization: SMS marketing allows for personalization and customization of messages, helping to build stronger relationships with customers. Cost-Effective: SMS marketing is often more cost-effective than other digital marketing channels, and it can generate a high return on investment (ROI). Immediate Delivery: SMS messages are delivered immediately and can be used for time-sensitive promotions or alerts. Increased Engagement: SMS campaigns can lead to increased engagement, as customers are more likely to respond to a text message than an email or other form of digital communication. SMS marketing is a powerful tool for businesses looking to reach customers effectively and efficiently. By utilizing SMS as part of a comprehensive digital marketing strategy, businesses can improve their marketing results and build stronger relationships with their customers. How does SMS marketing work? SMS marketing works by sending text messages to customers for promotional or transactional purposes. Here is a general outline of the process: Building a customer list: The first step is to build a list of customers who have opted-in to receive SMS messages from your business. This list can be built through sign-ups on your website, in-store promotions, or other methods. Developing a message: The next step is to develop a message that will be sent to customers. The message should be clear, concise, and relevant to the target audience. Sending the message: Once the message has been developed, it can be sent to customers through an SMS marketing platform. These platforms allow for the sending of mass text messages and can track the performance of the campaign. Tracking results: After the messages have been sent, it’s important to track the results of the campaign. This includes metrics such as open rates, click-through rates, and conversion rates. Analyzing and optimizing: Based on the results of the campaign, businesses can analyze their results and make changes to optimize future campaigns. This may include adjusting the message, targeting a different audience, or using a different marketing channel. This process can be repeated on a regular basis to reach customers with new promotions, updates, or other messages that are relevant to their needs and interests. Overall, SMS marketing is a cost-effective, highly targeted, and efficient way to reach customers and drive results for businesses. Does SMS Marketing Actually Work? Yes, SMS marketing can be effective when used properly. SMS has a high open rate compared to other digital marketing channels, with 98% of texts being read within the first three minutes of being received. This means that businesses can reach their target audience quickly and effectively with their marketing messages. Additionally, SMS marketing allows for highly targeted reach, as businesses can send messages to specific segments of their customer base based on demographic and behavioral data. This can result in more relevant and personalized messages, which can lead to increased engagement and conversions. However, it’s important to note that SMS marketing only works when it is executed correctly. This includes building a targeted customer list, developing effective messages, and tracking the results of campaigns. Businesses that use SMS as part of a comprehensive digital marketing strategy and follow best practices can see strong results from their SMS marketing efforts. Best SMS Marketing Software: SMS marketing software is a tool that allows businesses to send mass text messages to their customers for promotional or transactional purposes. These tools typically include features such as: List Management: The ability to manage a list of opt-in customers who have agreed to receive SMS messages from the business. Message Creation: A user-friendly interface for creating and customizing SMS messages. Sending and Scheduling: The ability to

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What Are The Top Digital Marketing Channels?

What Are The Top Digital Marketing Channels? Search Engine Optimization (SEO) Pay-Per-Click Advertising (PPC) Social Media Marketing (SMM) Content Marketing Email Marketing Influencer Marketing Affiliate Marketing Display Advertising.   What is a Digital Marketing Channel? Digital marketing channels are the ways businesses reach and engage with customers through various digital channels, such as websites, social media, search engines, and mobile devices. These channels allow companies to communicate with their target audience, build brand awareness, and drive sales and conversions. Some common digital marketing channels include search engine optimization, pay-per-click advertising, social media marketing, content marketing, email marketing, influencer marketing, and display advertising. 1.Search Engine Optimization (SEO): Search Engine Optimization (SEO) is the process of optimizing a website in order to improve its ranking and visibility in search engine results pages (SERP) for specific keywords or phrases. SEO involves optimizing both on-page (content and structure of the website) and off-page (backlinks from other websites) factors, in order to make a website more attractive to search engines and provide relevant and valuable content to users. The goal of SEO is to increase organic traffic and visibility of a website, which can lead to more leads and sales. 2.Pay-Per-Click Advertising (PPC): Pay-Per-Click Advertising (PPC) is a form of digital advertising where advertisers pay each time a user clicks on one of their ads. Advertisers create ad campaigns and bid on keywords related to their products or services, and their ads are displayed on search engine results pages (SERPs) or other websites that partner with the advertising platform. The most popular PPC platform is Google Ads, but there are others such as Bing Ads, Yahoo Gemini, and Facebook Ads. PPC is a quick way for businesses to reach a large audience and drive traffic to their website, but it can be expensive if not managed properly, as the cost per click can add up quickly. 3.Social Media Marketing (SMM): Social Media Marketing (SMM) is the process of promoting a product, service, or brand through social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and others. It involves creating and sharing engaging content, such as posts, images, videos, and infographics, with the goal of increasing brand awareness and driving traffic to a website. SMM also includes paid advertising on social media, where businesses can target specific demographics, locations, and interests. The aim of SMM is to build relationships with potential and current customers, and to ultimately drive sales and conversions. 4.Content Marketing: Content Marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a target audience and ultimately drive profitable customer action. The goal of content marketing is not to directly sell, but to educate, inform, and build trust with the audience, so they are more likely to purchase a product or service in the future. Types of content used in content marketing include blog posts, videos, podcasts, infographics, and more. The success of content marketing is measured by its ability to drive engagement, lead generation, and customer loyalty. 5.Email Marketing: Email Marketing is a direct digital marketing channel that involves sending promotional, transactional, or informational messages to a list of subscribers via email. It is used to build relationships with customers, promote products or services, and drive sales. Email marketing campaigns can include newsletters, promotional offers, event invitations, and more. The goal of email marketing is to reach the right people, at the right time, with the right message. The success of email marketing is measured by metrics such as open rates, click-through rates, and conversions. Effective email marketing requires a well-defined target audience, a clear call-to-action, and high-quality content that resonates with subscribers. 6.Influencer Marketing: Influencer Marketing is a form of marketing where a brand partners with individuals who have a large following on social media platforms, such as Instagram, TikTok, or YouTube, to promote its products or services. The idea behind influencer marketing is that these individuals have a loyal and engaged following who trusts their opinions and recommendations, making them powerful advocates for a brand. Influencer marketing can take the form of sponsored posts, product reviews, or collaborations. The success of influencer marketing is measured by metrics such as reach, engagement, and conversions, and it can be an effective way for a brand to tap into a new audience and reach its target market in a unique and authentic way. 7.Affiliate Marketing: Affiliate Marketing is a performance-based marketing strategy where a business pays affiliates for driving traffic, sales, or leads. Affiliates promote the business’s products or services through unique links, banners, or ads on their websites, social media accounts, or other channels. When a customer clicks on the affiliate’s link and makes a purchase, the affiliate earns a commission. Affiliate marketing allows businesses to reach a wider audience, increase brand awareness, and drive sales, while giving affiliates the opportunity to earn money by promoting products they believe in. The success of affiliate marketing is measured by the number of conversions and sales generated, and it can be an effective way for businesses to increase their online presence and revenue. 8.Display Advertising: Display Advertising is a form of online advertising that involves placing banner ads, rich media, and other types of advertisements on websites and mobile apps. The ads can appear in a variety of sizes and formats and are designed to catch the user’s attention and drive engagement. Display advertising can be done through various networks, such as Google Display Network, and can be targeted to specific demographics, locations, and interests. Display advertising is often used in conjunction with other digital marketing channels, such as search engine marketing and social media marketing, to increase brand awareness and drive conversions. The success of display advertising is measured by metrics such as impressions, clicks, and conversions. In conclusion, digital marketing has become an essential tool for businesses to reach and engage their target audience. With the rise of the internet and digital technologies, digital marketing has expanded to encompass a wide range of channels,

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What Is Email Marketing?

What Is Email Marketing?

What Is Email Marketing? Email marketing is a form of digital marketing that involves sending promotional, advertising or informational messages to a target audience via email. The goal is to build relationships with customers, retain existing ones and drive sales by using personalized and targeted email campaigns. Types Of Email Marketing: Here are some common types of Email Marketing: Newsletters: Regular updates to subscribers on company news, new products, and other relevant information. Promotional emails: Campaigns designed to drive sales, announce new product launches, or offer discounts and special deals. Transactional emails: Confirmation messages, receipts, and other automated emails triggered by customer actions like making a purchase or signing up for an account. Abandoned cart emails: Reminder messages sent to customers who have added items to their online shopping carts but have not completed the purchase. Win-back emails: Re-engagement campaigns aimed at rekindling interest among inactive subscribers. Welcome emails: Initial messages sent to new subscribers to introduce them to a brand and start building a relationship. Surveys and feedback emails: Requests for customer feedback, opinions, and survey responses to improve products and services. Importance Of Email Marketing In Digital Marketing: Email marketing is a crucial component of digital marketing for the following reasons: Cost-effective: Compared to other forms of digital marketing, email marketing is relatively cheap and does not require a significant investment. Targeted reach: With email marketing, you can send targeted messages to specific segments of your audience based on demographics, interests, and other factors. High engagement rates: People check their emails regularly, making it an effective way to reach and engage with a large number of potential customers. Measurable results: With email marketing, it’s easy to track metrics like open rates, click-through rates, and conversion rates, allowing you to measure the success of your campaigns and make data-driven decisions. Personalization: Email marketing allows for personalization, which can help increase open rates and drive engagement. Personalized emails are more likely to be read and acted upon than generic, impersonal messages. Long-term customer relationship building: Email marketing can help establish and maintain long-term relationships with customers by regularly providing valuable content, offers, and updates. How to learn Email Marketing: Email marketing is a crucial component of digital marketing for the following reasons: Cost-effective: Compared to other forms of digital marketing, email marketing is relatively cheap and does not require a significant investment. Targeted reach: With email marketing, you can send targeted messages to specific segments of your audience based on demographics, interests, and other factors. High engagement rates: People check their emails regularly, making it an effective way to reach and engage with a large number of potential customers. Measurable results: With email marketing, it’s easy to track metrics like open rates, click-through rates, and conversion rates, allowing you to measure the success of your campaigns and make data-driven decisions. Personalization: Email marketing allows for personalization, which can help increase open rates and drive engagement. Personalized emails are more likely to be read and acted upon than generic, impersonal messages. Long-term customer relationship building: Email marketing can help establish and maintain long-term relationships with customers by regularly providing valuable content, offers, and updates. How to use Email Marketing: Here are the steps to using email marketing effectively: Define your target audience: Identify your target audience by considering factors such as demographics, interests, and past purchase behavior. Build an email list: Create a list of subscribers who have opted in to receive emails from your brand. This list can be built through sign-ups on your website, social media, or other channels. Choose an email service provider: Choose an email service provider (ESP) that fits your needs and budget. Some popular options include Mailchimp, Constant Contact, and Aweber. Create engaging content: Develop email content that is engaging, relevant, and valuable to your target audience. This could include a mix of text, images, and other multimedia elements. Set up automated email campaigns: Automated email campaigns allow you to send targeted messages at specific times, based on subscriber behavior or other triggers. Test and optimize: Test different elements of your emails, such as subject lines, calls-to-action, and email design, to see what works best. Continuously monitor and analyze the performance of your campaigns to make data-driven optimizations. Monitor and analyze results: Use email marketing analytics tools to track the success of your campaigns, including metrics like open rates, click-through rates, and conversion rates. Use this data to continuously improve your email marketing efforts. Sources of Email Marketing: Here are some common sources for building an email marketing list: Website sign-ups: Offer a sign-up form on your website where visitors can opt-in to receive emails from your brand. Social media: Use social media platforms like Facebook, Twitter, and Instagram to promote your email list and encourage followers to sign up. Lead magnets: Offer valuable resources, such as ebooks, whitepapers, or webinars, in exchange for an email address. Online events: Collect email addresses during online events, such as webinars or virtual trade shows. Customer database: If you have an existing customer database, you can reach out to past customers and ask if they would like to receive emails from your brand. In-person events: Collect email addresses at in-person events, such as trade shows or local events. Referrals: Encourage existing subscribers to refer friends and family to your email list. Purchase data: If you sell products or services online, you can collect email addresses from customers during the checkout process. Best Software of Email Marketing: Here are some of the most popular email marketing software: Mailchimp: A popular and user-friendly option that offers a free plan for small businesses and robust features for larger organizations. Constant Contact: Offers a wide range of features, including email automation, A/B testing, and integration with popular e-commerce platforms. Campaign Monitor: A platform that offers a wide range of email design tools and advanced reporting features. Aweber: A comprehensive email marketing platform that offers autoresponders, landing pages, and advanced reporting and analytics. Drip: A marketing automation platform that focuses on e-commerce

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What is Graphic design

What is Graphic Design?

What is Graphic Design? Graphic design is the process of creating visual content to communicate ideas, messages, or information to a specific audience. It involves using typography, imagery, and color to create designs that are aesthetically appealing and effective in conveying a message. Graphic designers use tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), Canva, Sketch, and Figma to create their designs. The field of graphic design covers a wide range of specialties, including branding, advertising, web design, user interface design, packaging design, and many others. Graphic designers work on a variety of projects, from logos and brand identities to websites, packaging, advertisements, and more. The goal of graphic design is to use visual elements to communicate effectively and persuasively to a target audience.  2 Design: Design is the process of creating a plan or solution to a problem or issue. This can refer to various fields, including architecture, product design, graphic design, and fashion design. Designers use a combination of creative and critical thinking to develop ideas, solve problems, and create visually appealing and functional products. In design, it is important to consider the user experience, usability, and aesthetics. Good design should balance form and function, and create a positive experience for the user. The design process often involves researching, brainstorming, prototyping, testing, and iterating until the final solution is reached. Design has a major impact on our daily lives, as it shapes the products and environments we interact with. It has the power to improve functionality, enhance the user experience, and convey messages effectively. Whether it is designing a website, a building, or a product, the design process is about solving problems and improving the world around us. Types of Graphic design: Graphic design is a multidisciplinary field that encompasses a wide range of specialties. Here are some of the most common types of graphic design: Branding and Identity Design: This type of graphic design involves creating visual elements, such as logos, that represent a company or brand. Advertising Design: Graphic designers create advertisements, such as print ads and billboards, to promote products and services. Web Design: Web designers create and design websites, including layouts, colors, typography, and images. User Interface Design: UI designers create interfaces for digital products, such as mobile apps and software, to make them user-friendly and intuitive. Packaging Design: Packaging designers create designs for product packaging, including labeling, boxes, and containers. Print Design: Print designers create designs for print materials, such as brochures, posters, and magazines. Motion Graphics: Motion graphic designers create animated graphics for video and film. Illustration: Illustrators create drawings and illustrations to accompany text or to be used as standalone pieces. These are just a few of the many specialties within the field of graphic design, and there is significant overlap between them. Many graphic designers specialize in one or two areas, while others are more versatile and work across multiple specialties. Tools Of Graphic Design: Graphic design is a digital craft, and designers rely on a variety of tools to create their designs. Here are some of the most commonly used tools in graphic design: Adobe Creative Suite: Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.) is a widely-used set of graphic design software tools that provides designers with the tools they need to create a wide range of designs. Canva: Canva is a popular graphic design tool that is easy to use and accessible to both professional designers and amateurs. Sketch: Sketch is a vector graphics editor and digital design tool specifically created for UI and web design. Figma: Figma is a cloud-based graphic design and collaboration tool that allows teams to work on design projects together in real-time. GIMP: GIMP is a free and open-source alternative to Adobe Photoshop. CorelDRAW: CorelDRAW is a vector graphics editor that is widely used for print and digital design. Inkscape: Inkscape is a free and open-source alternative to Adobe Illustrator. These are just a few of the many tools available to graphic designers, and the best tool for a particular project will depend on the type of design being created and the preferences of the designer. Uses of Graphic Design: Graphic design is used to communicate ideas and messages visually. It plays a crucial role in almost every aspect of modern life, including: Advertising: Graphic design is used to create compelling advertisements that promote products, services, and brands. Branding: Graphic design helps companies establish a strong visual identity by creating logos, packaging, and other visual elements that represent their brand. Web Design: Graphic designers create and design websites, including layouts, colors, typography, and images. Print Design: Graphic design is used to create print materials such as brochures, posters, magazines, and books. Packaging Design: Packaging designers create designs for product packaging, including labeling, boxes, and containers. User Interface Design: Graphic designers create interfaces for digital products, such as mobile apps and software, to make them user-friendly and intuitive. Motion Graphics: Motion graphics are animated graphics used in video and film. Infographics: Graphic designers create infographics to visually present information, such as data and statistics, in a clear and concise manner. These are just a few of the many ways that graphic design is used to communicate information and ideas. The versatility of graphic design means that it can be used in almost any industry, from education and healthcare to technology and entertainment. Best software: There are many great software options available for graphic design, and the best choice will depend on the individual’s needs and the type of design being created. Here are some of the most popular and widely used graphic design software: Adobe Creative Suite (Photoshop, Illustrator, InDesign): Adobe Creative Suite is a widely-used set of graphic design software tools that provides designers with the tools they need to create a wide range of designs. Canva: Canva is a popular graphic design tool that is easy to use and accessible to both professional designers and amateurs. Sketch: Sketch is a vector graphics editor and digital design tool specifically created

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Digital Agency

Top 10 Digital Agency in Dhaka 2023

In this 2023 lots of  business are finding a suitable agency to handover all the responsibilities of digitalaization since they do not have intention to set up specific department for it own. Top 10 Digital Agency in Dhaka 2023. [ez-toc] Techxou :     TechXou, is one of the best service provider out of Top 10 Digital Agency in Dhaka 2023, which Reliable Tech Solution and  a startup Digital Services & support Provider Company. Though started their journey long ago with a band of experts and enthusiastic professionals unofficially but now they are available officially for your support and services. They are here with one-stop services for running businesses and institutions digitally. It provide complete business solutions (Planning to execution) to grow the business. They listen to the client’s demand, analyze the business strategy, give proper guidelines, provide services to execute the plans and lastly work for branding and e-marketing Digital Marketing Services Meta All Services All Social Media Paid & Organic Marketing Search Engine Optimization, Website Promotion Media Buying SMS-Marketing Email Marketing Video Production Live Broadcast WordPress Development Services WordPress Wix E-Commerce Optimization & Analysis Security Migration Graphics Design Services Logo Social Media Post Design Flyer Design Business Card Design Brochure Design Letterhead Design Banner Design Content Development Services Social Post Design Copywriting Video Concept, Edit & Shoot Documentary Live Broadcast Report Making SMS Marketing Services Masking SMS Non Masking SMS Group SMS Location Based SMS Website Link-https://www.techxou. com/ American Best It Limited :       American Best IT specializes in Responsive Website Design, Search Engine Optimization, PPC Management, Social Media Marketing, Website Support, Mobile App Development, and Software Development. 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The team benefitted from a Brand and Strategic Planning perspective when Risalat Siddique a seasoned Brand Professional with multi-country experience joined as a co-investor for the company in 2014. The company was converted into a limited company in early 2015. Services- Digital-first 360 strategy Data Analytics Cross-Media Content Development Web experience Digital buying Community management Apps & Games Development Enterprise Software Website Link– https://www.analyzen.com/     Magnito Digital:     Magnito Digital is the largest digital agency in Bangladesh with a team of more than 90 people. They are famous for their unconventional company culture. Their experience and massive setup allow delivering services at an unparalleled scale. They have worked with the largest clients in Bangladesh and have built leading brands in the digital space. It is in their bloodline to solve problems by combining creative strategies with data, content, and technology. The key strength is developing and deploying meaningful digital content to engage with the right audience. Services- Digital Marketing Reputation Management Internet Marketing Search Engine Optimization (SEO) Social Media Marketing Pay Per Click Media Buying Programmatic Advertising Copywriting Branding Content Marketing Web Development Website Link– https://www.magnitodigital.com/   Trust SEO:   Trust SEO Bangladesh world-class Best SEO Service Company in Bangladesh with 16 years of valid SEO and Digital marketing experience. They have proven industry experience and drive targeted traffic to your site. 94% of online experiences begin with a search engine. They can give you a guarantee for Google’s first-page rank and attract your targeted audience to enhance your online business to reach on next level. Services- Digital Marketing Services SEO Services Link Building Service Google Penalty Recovery Ecommerce SEO Service Social Media Marketing Bulk SMS Service Content Writing Service Development Services Web Design Development E-Commerce Development Domain & Hosting Software Development Mobile App Online School Management Software ERP Solution HR & Payroll Software Creative Services Graphic Design Video Production Company Profile Design Brochure Design 3D Animation Pay-Per-Click Advertising Creative Content SEO Training Website Link– https://www.trustseo.com/   i Creative MarCom:     i-Creative MarCom is offering a range of services for businesses that are willing to develop. The main audience is businesses that are beginning or existing businesses, also that are feeling stuck and need adjustment to reach goals. Services- PR & Media Buying Photography & Videography Digital Marketing Marketing Strategy Print & POSM Creative Design & Content Creation Events & Activation Web & App Development Website Link– https://www.icreativemarcom.com/   Viser X :   VISER X is a global information technology, software development and digital marketing agency. It is globally recognized for its innovative approach to delivering business value and its commitment to sustainability. The marketing automation software optimized natural resources, capital, and talent utilization. Viser X is well positioned to be a partner and co-innovator to businesses in their transformation journey, identify new growth opportunities and facilitate their foray into new sectors and markets. It works in areas as diverse as web development, digital marketing, web application

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Doing Business in the era of Digital Marketing

Doing Business in the era of Digital Marketing

Doing Business in the era of Digital Marketing Doing Business in the era of Digital Marketing. Do you want to promote your just-started small business online? Then you are on the right track. But, don’t delay anymore to learn about Digital Marketing for this. You have to learn about Digital Marketing because it includes all the techniques from searching to promoting on social media or email marketing. Your investment in digital marketing will be worthwhile because upholding your product and service online has many benefits. Above all, Bangladesh has been going through a tech revolution. The total number of internet subscribers in Bangladesh has reached 93.102 million. (March, 2019) The demand for tech related subjects like web design, web development and digital marketing is fast increasing too. Easy internet access has created entrepreneurs, who are working on different innovative projects. On the other hand, Oxford Internet Institute has ranked Bangladesh as the second most favorite country for freelancing. Because of all these massive changes in the country, the demand for skilled workers at present is high. Many training institutions are coming forward with the initiative to empower the youth to work online. Whether you are running your own business or working as a freelancer, doing a course on Digital Marketing course will keep you one step ahead from the rest. Surely, before starting a course you need to know about the following benefits you will get after the completion of the course on Digital Marketing. Sayudur Rahman the trainer of Digital Marketing course in Coders Trust has pointed out these key advantages of learning about Digital Marketing in recent times. 12 methods for business in Digital Marketing are:   1. Saving money and time: Doing Business in the era of Digital Marketing Previously, a person starting business would need an agency to market his product. But now literally anyone can start his business with knowledge of internet. Just click a photo of your product and share it with your clients. Additionally, Digital marketing is affordable. In the context of Bangladesh there are a large number of entrepreneurs who lack funding but with digital marketing they can save money and reach a wide audience in a short period of time. The most popular one at present is social media marketing. Digital marketing has significantly reduced dependency on advertising in print media, TV and radio, etc. 2. Accessibility: | Doing Business in the era of Digital Marketing Even a few years ago, only business establishments had their own websites. But with the rise of Digital Marketing they need to create more digital platforms from where the clients can learn about their business. It makes their business more accessible. In Bangladesh E-learning is becoming very popular. There was a time when people believed that the subject called Computer Science and Technology only meant learning about programming. However the trend has changed. Now subjects like web design, web development, Digital marketing, Social Media Marketing have gaining popularity. Coders Trust a leading IT institution is running course both online and offline. Those who prefer to do online courses can study from home. Moreover, by opening their online channels they can reach students who are outside Dhaka. Their total number of students in Digital Marketing is around ???? 50k. After doing this course they are working in many companies or have become freelancers. 3. Facebook dominating the marketplace: | Doing Business in the era of Digital Marketing A recent report published in the Daily Prothom Alo has highlighted a survey conducted by an organization named ORG Quest Limited has collected opinions of 1200 young boys and girls aged between 15 and 30. This time 93% of the young boys and girls who took part in the survey have expressed their opinions that they, on average, are spending 46 minutes a day on Facebook. This shows the power of social media. 4. The freedom to reach global audience: |Doing Business in the era of Digital Marketing Effective use of social media, like Facebook, Instagram, Pinterest and Twitter can generate traffic that you cannot even imagine. Digital Marketing will tell you how to grab their attention with compelling content. You will not only serve in Bangladesh but also have to deal with global clients as well. 5. Increases interaction with clients: | Doing Business in the era of Digital Marketing   Clients get knowledge about your product and service through website or social media pages. You can directly respond to their queries and remarks. This action makes them feel valued as customers. Through interacting with each other, you can generate leads about their preferences. You can win their trust. This establishes your authority as a brand. 6. Use of multimedia: | Doing Business in the era of Digital Marketing   At present audiences interact with the content you have created differently. It is important to combine photo, video and audio to engage audience. Info graphs also make content interesting. People are making Live video with both YouTube and Facebook to sell their products or for tutorial classes. Ayman Sadik’s 10 Minutes School is a successful example in this regard. This school is running their classes both on YouTube, Facebook and other media as well. 7. Immediate track responses: | Doing Business in the era of Digital Marketing Google Analytics has made it super easy to track even a small change in your site. You can always track the clients activities before purchasing your product or service. Based on this data you can easily improve your marketing strategy and figure out the most effective techniques. You can also get information regarding visitor conversion code. 8. Know your competitors: | Doing Business in the era of Digital Marketing In analogue marketing, you don’t have any idea about what your competitors are up to. However, in digital marketing you can monitor your competitors very closely. Knowledge about their strengths and weaknesses can improve your quality of work. 9. Building targeted traffic: | Doing Business in the era of Digital Marketing The

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Email marketing 2022 guideline and checklist demonstration

Email marketing 2022 guideline and checklist demonstration

Email marketing 2022 guideline and checklist demonstration   Email marketing 2022 prevails as a rule of mailing marketable information. Gary Thuerk, the Marketing Manager at Digital Equipment Corporation, mailed the primary marketable email, where the information attains a chart of email greetings. Being conceived that email marketing was born from then. There existed only limited people in this chart, but that subsisted sufficiently for Thuerk to assert the cap as Father of Spam. Email marketing strategy enables us to pertain with our audience to improve our category and improve sales. We can perform a bunch of aspects with emails, like selling stocks, invest a few messages, enhance our cart by rejecting a price, notify an article, etc.   Some Successful Email Marketing 2022 strategies 1. Start With Great Content : Email marketing 2022 Establishing our email marketing 2022 campaign, forget the harsh sell behavior. A Canadian boutique caravan utilized email marketing to showcase their bonuses, instead of concentrating on their concessions. The outcome occurred as an uptick in reservations with further than 100 invitations from an isolated email. The caravan similarly situated a 20% improvement in stock deals and additionally 60% improvement in different subscribers. 2. Build Relationships for Email Marketing Email marketing campaigns authorize us to publish new commodities, invite subscribers to invite-only deals, and submit possibilities to our group. Relatively starting up to bring a deal out of each email, emphasis on improving and retaining a strong connection with our consumers. 3. A Picture Says a Thousand Words | Email marketing 2022  The ample profitable email marketing campaigns that HubSpot showcased in 2020 occurred as the email marketing strategy utilized by the nonprofit Charity. With embedded visuals, a program timeline, and an illustrative chart, the email recipient does not possess to browse the phrases to comprehend the information.Infographics, pictures, related video pins, and other graphic components appreciate our subscriber’s momentum. 4. Expire With a Strong CTA | Email marketing 2022 Anyhow contain a connection to our e-commerce shop or website, but prevent the norm “click here” types of language. Request them some of the significance in the CTA like, “investigate our commodity corridor to recognize which proposal is reasonable for you”, Or “begin with my available 30-day session now”, etc. 5. Nevertheless accept No as a Break-Up  | Email marketing 2022 In email marketing strategy we constantly praise these unsubscribe petitions but on various hands, we do not possess to crawl out with requesting an opportunity to rectify whatever harm affected the gap. Collecting email is in the email marketing strategy: | Email marketing 2022 We inquired a few business holders and trade professionals for their advice and equipment for obtaining email addresses they can also utilize to produce new guides, and remain in joining with occurring consumers. Here exists some simple manners to obtain email addresses. When we invite a customer’s email, bring confidence that we are proposing to them something helpful in business. Request ‘knowledge products’ as a strategy to collect email addresses, involving meetings with business executives, advice, exhibitions, etc. The broadly reasonable and expense useful direction to accumulate guides for email marketing is through Facebook ads. Collect email addresses through newsletter registrations which contain throughout the website. Using lightbox popups that create extremely simple for users to authorize our emails if they prefer. Do a lot of advertising on social media and retain an average of over 100 fresh registrations per day. Give something valuable to our target consumer, for available, and in an instantly consumable setup, especially as a downloadable statement or ebook. We want to perform better than a harsh niche, sourcing lists, and observing incidents since the content is the spirit of our whole marketing policy. Making email lists emphasis on the email marketing strategy: Email marketing 2022 Creating a healthy list can carry extra tasks at the opening of our email marketing techniques. There exist a bunch of strategies to learn people who stare to receive our emails. Establish a configuration for newsletter registrations and establish a pop-up to obtain consumer data from our website. Utilize a reasonable unusual registration sheet. when we are covered by people who are interested in what we perform, give a position for them to register. Run registrations through social media, if we bought an active social media following, then share our registration form on our social channels. Attempt to give an award for some unexpected fresh subscriber or a discount code for an important bargain. Bring our emails comfortable to share. When we develop elegant, clear emails, with a bunch of important data, people will expect to share them. Landing pages show one better direction to prosper our email list. It provides people an apparent call to action and steers email registrations way up. How to compose tremendous email subject lines: Email marketing 2022 The email subject line equipment admits to bringing some sharp impressions for email subject lines established on proven templates. These are like: People believe in our email which we deliver as a signal draw that satisfies them. Our email subject line promises people something they expect. Our email subject line provokes people interested that they have to click. We establish confidence with our readers by emailing them tremendous content as email subject lines that they cherish and realizing just what they expect to see. Agree with the issue of our email that what are we talking about, what are we promising, What problem do we solve, etc. Grab the impression and drive it through the “curiosity filter”. Try and inquire about how we can utilize each curiousness button to create a better mouthwatering email subject line. With our current email subject line, boost excitement. Restore ordinary messages with arrested, subjective terms. Always remember, People can appreciate actual terms sooner than conceptual messages. The perfect email length for email marketing:  One of the simplest email marketing strategies is to increase email marketing, to reduce length. Subscribers are further reasons to complete browsing a mail and accept admiringly if they are

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Email Marketing

Email Marketing

Email Marketing Take your Business forward with Email Marketing Maybe you are thinking that gone are the days of email marketing. You might also believe that hardly anyone checks email updates these days. But you are wrong. In a lot of countries, email marketing holds its competitive position. Moreover, it is highly economical. For you too, it may be the best possible strategy for your business. Driven by misconception, most people do not use email marketing. Even those who do it annoy their clients in most cases and fail to get the desired result. Read this article and find out how you can utilize simple email marketing tricks to take your business to the next level. Email Marketing Strategies Set a clear goal You have to first set your goal. Ask yourself a few questions before clicking the ‘send’ button, such as: Is the third email providing what the first and the second haven’t and how likely shall I open and read it as a receiver? If the answer is ‘no’, then take your time and think about what to add or subtract to reach your customers. You need to devise a strategy that you will follow in each stage of the marketing process. Write a proper and engaging subject line The first impression regarding your email marketing will be made by its subject line. If it is good the customer will open it, or else it will go straight to the trash. It is highly recommended to use action-oriented verbs. Your subject should express a sense of urgency. Before writing a subject line, think about your objective of what you are trying to achieve. Sending random mail without a goal will take you nowhere.   Follow a Strict Schedule Don’t let your emails lapse for too long. You should send emails at least once a month; ideally, send them once a week so that your customers can remember you. You can follow a few strategies to grab the attention of your readers. The newsletters having updates about products and services along with a personal message and greetings can be effective. It will develop a dependable relationship between you and your customers. Check Grammar and Typos Once you click the send button, you won’t be able to get the mail back to edit or proofread it. So it is wise to read each email very carefully before sending it. ‘Err not, repent not’, goes the old saying. Have a clear call-to-action The call-to-action (CTA) drives the reader to take an action like shop during a sale, view the new collection, or schedule a consultation, etc. Simply posting ‘enter your email for updates’ can’t be your call-to-action. Instead, consider sharing specifics. By sharing a specific call to action you can get more people to subscribe. You can add your CTA as a text link or on a button. Select a CTA that spells out exactly what you want customers to do. Use forceful language, for example, Shop Now, Sign Up, Schedule a Session, etc. It is the best strategy to keep the link copy short, but you can provide relevant contexts like sale details or news about the collection. Provide special offers for signing up When it comes to motivating people to sign up, consider offering them something in return. Capture email addresses through website pop-ups You can put an email signup box anywhere on your website. It can be placed as a footer, in the middle of a blog post, at the top, or in the sidebar. But many businesses have found that pop-ups or light-boxes are most likely to work. Design the email template effectively Bear it in mind that your email highlights your brand. The template should be aligned with your website and any other touchpoints, like the ads and merchandise. You need to use colors, fonts, and images effectively as well. Moreover, the logo of your company can become your trademark. Creating a responsive email template is a must. The template should automatically adapt to all the screen sizes. Segment your lists You need to do personalization to address the specific needs of your clients. You can do this by depending on details about your customer, such as what they’ve purchased recently, where they live, or the day and time they normally open your emails. You can send an email with product recommendations based on things you know they bought in the past, or a reminder that they still have something in their shopping cart, or tell them that there is an event at their local store. People will consider them relevant and more likely read them. When you take time to list your audience, you are actually saving up a lot of your time. It makes communication better as well. Segregation is a good strategy because it gives the customers the chance to choose. You can send an update only to those who did not open your last message or who showed interest. You can also perform a split test to find out the best practices. Build automated email sequences You can use automated email sequences as a strategy. For this, you can use email automation platforms, like MailChimp, Drip, and Constant Contact to save your time. Let me explain how auto responder can make your life hassle free. If you have just started an email list you’ll have time to personally respond to every new subscriber. But, as time passes, you may get complex campaigns, and for time constraints, you cannot follow each of them. An autoresponder does it for you. The emails are sent out automatically according to your set schedule. By scheduling a set of emails to send in advance, you can avoid long time- lapse. You can read Facebook Marketing here  Time the delivery The best time to deliver emails depends on a host of different factors, such as your location, industry, and the goals. You might prefer to carry out a test to figure out when the open and click-through

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Sayudur Rahman

Digital Marketing Consultant

I am a Digital Marketer and SEO expert in Bangladesh, mentoring in SEO, PPC, and Social Media Marketing.

Sayudur Rahman

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