Well, if you throw a stone with your eyes closed, will it hit the target or with your eyes open??
If you keep your eyes open then this article is for you.
Today I will discuss “Customer Avatar”.
Below are some of its commonly used synonyms –
What is a customer avatar?
The description or characteristics of the customers who will buy your product or products are collectively called customer avatars.
For example – who will buy an R15 bike? Those who have a lot of money, men and those between 40, then “Money”, “Age” and “Male” are the three descriptions of the customer avatar.
Another example:
Should I promote “iPhone” in Gulistan or in Banani, Gulshan, Baridhara and Dhanmandi???
Let’s discuss in more detail –
We all want to expand our business, but sometimes it doesn’t happen due to not knowing the right strategy or it takes a lot of time, there are several reasons.
I will discuss one by one inshallah. As a professional marketer.
Before starting any business, there are a few things you need to research if you’re going to be successful – and the most important of them is creating a customer avatar.
How to create a customer avatar?
Below are some examples of research topics –
Suppose Product: ” Bike R15 “
other –
Facing any problems – excess traffic, competition with friends, status, luxury.
Possible questions / search terms – Where can I get a good bike? Which is the most modern bike? , TVS New Bike 2023.
Benefits of Customer Avatar:
Disadvantages of not having customer avatar:
If you don’t have a proper customer avatar, you will face problems against the above benefits.
I did not prolong.
What is a buyer persona?
A buyer persona is an ideal customer representation formed through a blend of quantitative (e.g., surveys and market research) and qualitative (e.g., customer interviews) research.Unlike the target audience, which consists of existing market segments, buyer personas encompass both current and potential customers.These semi-fictional profiles may even identify audiences to exclude from targeting.Essentially, buyer personas offer broad business applications, providing crucial insights utilized by marketing, sales, and product teams.
Why are buyer personas important?
Buyer personas significantly influence your business, product, and marketing strategy by addressing key questions such as:
In essence, they serve as the foundational element for various business processes and are pivotal in guiding marketing activities, including the identification of messaging, channels, and the creation of compelling and conversion-focused content.
How to create a buyer persona?
To create a buyer persona visit Check it out.
#customer_Avatar
#buyer_persona
#audience_esearch
Sayudur Rahman
Digital Marketing Strategist and Consultant.
A buyer persona is an ideal customer representation formed through a blend of quantitative (e.g., surveys and market research) and qualitative (e.g., customer interviews) research.Unlike the target audience, which consists of existing market segments, buyer personas encompass both current and potential customers.These semi-fictional profiles may even identify audiences to exclude from targeting.Essentially, buyer personas offer broad business applications, providing crucial insights utilized by marketing, sales, and product teams.
Buyer personas significantly influence your business, product, and marketing strategy by addressing key questions such as:
In essence, they serve as the foundational element for various business processes and are pivotal in guiding marketing activities, including the identification of messaging, channels, and the creation of compelling and conversion-focused content.
“Demographic Info:
Start building your buyer persona with crucial demographic details. In B2B markets, prioritize actionable information. Gather data from surveys, interviews, reviews, social media analytics, CRM, Google Analytics, and market research. Use these insights to segment your market, boosting the effectiveness of marketing campaigns, including email and advertising.”
Bio
Construct a narrative for your buyer persona by summarizing actionable details from their personal and professional life, ensuring relevance to your product or service. Obtain information selectively, focusing on details influencing purchase decisions or communication approaches. The bio created facilitates a deeper understanding among you and your colleagues, enabling the development of a more effective messaging strategy tailored to your buyer persona.
Frustrations (pain points)
Identify the primary challenges your persona faces at work or in their personal life, focusing on those related to your solutions. Gather insights from customer interviews, focus groups, support requests, and sales demos, and consult customer-facing teams like Customer Success and Sales. Pain points are pivotal in shaping your persona, guiding product development, and positioning your brand as a solution. Understanding these challenges informs a successful product strategy and facilitates effective communication and content marketing strategies that resonate with potential customers seeking solutions.
Jobs to be Done
Jobs-to-be-Done (JTBD) provides a unique perspective on customer understanding, focusing on the specific job buyers aim to accomplish when acquiring a product or service. This concept delves into the areas of life or work where customers seek change but encounter limitations. For example, a JTBD might be expressed as “Rank (action) my company’s website (object of action) on the first page of the SERPs (context).” To uncover JTBDs, gather insights from researching customer pain points, goals, and qualitative interviews. Analyze product usage data to identify unexpected ways users leverage your product, indicating new “jobs” requiring attention. Leveraging JTBDs can enhance product innovation and reinforce communication and positioning strategies, allowing a focus on benefits that genuinely resonate with your target audience
Communication
Discover how your customers prefer to interact with your brand throughout the sales lifecycle, considering channels (e.g., social media, organic search, out-of-home), content formats (e.g., blog posts, videos, podcasts), and content topics (e.g., technical SEO). Obtain this information by incorporating questions about preferred channels and content types in both qualitative and quantitative research. Additionally, analyze competitors’ marketing strategies, popular search queries, and trending social discussions. Utilize these insights to optimize your channel and content marketing strategy, ensuring the timely and targeted delivery of information across well-defined touchpoints for a high-performing customer journey.
Quote
Personalize your buyer persona by incorporating a short quote that encapsulates their essence and reflects their attitude, be it general or towards the products or services you offer. This quote can be sourced from customer surveys, interviews, or review websites, providing a genuine glimpse into your persona’s thoughts. Where to get this information? Seek real quotes from surveys, customer development interviews, or review websites. How to use it? Beyond assigning a name to the buyer persona, the included quote serves as a powerful tool for personalization, elevating your storytelling and fostering a deeper connection with your prospects.”
Motivations (goals)
Enhance your buyer persona by incorporating motivations that propel your buyers forward, including objectives they’ve set in their personal and/or professional life. Pay special attention to goals related to the solutions you offer. Where to get this information? Utilize both quantitative (e.g., surveys) and qualitative (e.g., interviews) research to uncover your customers’ goals. Meeting with customers and engaging client-facing teams is crucial for obtaining objective information. How to use it? Goals are a pivotal component of your persona, guiding a successful product development strategy and positioning your brand as a solution. Goals and pain points work in tandem, providing insights on how to be helpful and connect effectively with your customers
Factors influencing buying decisions
Identify the key deal drivers and roadblocks your customers may encounter when deciding to make a purchase, such as price sensitivity or a focus on quality and durability. Where to get this information? Conduct both qualitative and quantitative customer research, and analyze conversion data from tools like Google Analytics and marketing automation platforms to understand customer journeys. How to use it? Understanding customer motivations for buying (or not) can shape your marketing, product, and pricing strategies. This knowledge enables the differentiation of messaging and campaign mechanisms tailored to various target segments, optimizing your approach to meet specific customer needs.”
Gains from my product
Gains from my product: Consider the specific situations in which your offering provides benefits to this particular persona and the advantages they derive from it. For instance, person A can save time on technical SEO with my product. Where to get this information? Utilize customer research, conduct in-depth interviews, set up social listening, and analyze reviews, direct feedback, and support inquiries. How to use it? Highlight the significant benefits of your offering in marketing assets and tailor your messaging to differentiate across target segments, leveraging this data to effectively communicate the unique advantages your product provides.”
Brands and influencers
“Brands and Influencers: Identify the influencers and brands that resonate with your audience by leveraging both qualitative and quantitative research. Conduct industry research and analyze competitors to gain comprehensive insights. Explore the content created by other brands in your niche and take note of the experts they collaborate with. Utilize these findings to forge strategic partnerships that resonate with your audience and to derive valuable marketing ideas from key players in your niche.”
How to use buyer personas?
Utilize buyer personas to enhance your business strategy across marketing, product development, and customer interactions. Craft targeted marketing campaigns tailored to the unique needs of each persona, guide product development based on their preferences, and create personalized content that addresses their challenges. Adjust communication strategies, improve lead generation, and align sales efforts by incorporating personal insights. Continuously measure and update personas for relevance, and leverage these profiles to identify potential partnerships and collaborations. By integrating buyer personas, you can optimize customer experiences, foster loyalty, and achieve more effective business outcomes.
To make the best Buyer persona try this link:
Create a Buyer Persona.
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