How to do Keyword Research in 2024 complete Guideline
[ez-toc] What is a Keyword ? What visitors search from any search engine to buy anything or to know anything all those are keywords. To say differently, All the search terms are keywords. What we input on the search engine’s search bar. What is Keyword Research Our main goal is to get numerous online traffic behind SEO. Now if we optimize a keyword that traffic usually does not search how will we get traffic to our website? Since We understand keywords. Let’s dive in.. To figure out the best fit for ranking and traffic is meant Keyword research. All we need to rank a website or any platform by implementing a prominent keyword which must be brought from research because if you make a mistake during researching Ranking friendly keyword your all attempts will go to the dog. So learning is that, Our first task of SEO is to find out easy ranking keywords at the commence of website launch. Why Keyword Research If you choose the wrong Keyword, your investment may go to waste. Sometimes it is caused to lose webmasters’ motivation. For must rank and expected traffic choosing a perfect keyword is crucial. Types of Keyword There are several types of Keywords we found on the internet but in my real life experience I usually implement 3 types there. Broad Match or Generic Keyword or Short tail Keyword. A keyword with 1 / 2 words which is very broad and general. Exemple – “Mobile” “ Digital Marketing” Let me dive into, Broad match keywords have numerous traffic and search volume with extensive competition. It takes time to bdt competitors and replace the rank. So if you are just a beginner with low investment you should use the Broad match keyword. If you have an existing website and huge investment you can proceed with a broad match keyword. Broad match High Competition High Traffic Low Conversion rate. Exact Match or Long Tail Keyword As a beginner I always suggest to start doing research for Long tail or exact match keywords. What is it? A keyword consists of 3 + words meaning the exact query is called exact match or long tail keyword. When you get rank by implementing an exact match keyword google rank you for some words that you did not work for them. When you feel like competing with your competitors after getting a certain amount of traffic, Domain authority and rank. Then you can start working with a short tail. Characteristics of Exact match or Long Tail keywords: Low Competition Low Traffic High Conversion rate. Maybe you are perplexed by how high the conversion rate is ? If 1000 visitors search for the “mobile”, Can you ensure that everybody searches for the same intention ? Not at all, Thus 50 % divided by different intentions. If the day ends for a mobile keyword one gets 10 sales, the percentage will be 2 %. On the contrast , If using the exact match keyword 100 visitors search for anything 80 to 90 % for the same intention. And convert 5 sales out of 80 or 90 the percentage will be 5.5% Intent: There are several intentions but mostly two types of intention. Commercial / Transactional Intent If any visitor searches for buying or taking decision for buying anything this is called commercial or transactional intent keyword. Since there is a bit difference between commercial and transactional, I am using the same line. Example – “A smart mobile phone 15000 to 20000” “ Review of a mobile phone “ Informational Intent: When a visitor searches to know anything that’s called an informational keyword. Example – “ What is Digital Marketing” Navigational If any visitor searches a keyword as any brand or page. Like – “ Samsung Mobile phone “ “ CodersTrust Course” Take a long breath —– and take a coffee or tea. Furthermore, Let me interpret all the steps for keyword research. Step 1 – Firstly take your niche at hand ready, We have to research keywords as per niche. Take a minimum 20 common keywords. Step -2 Brainstorming as a searcher. As a visitor what type of keyword you usually search for that particular niche topic. Say, As a visitor initially I want to know Digital Marketing. So will use “what is Digital Marketing” “ Digital Marketing career “ Thus gather minimum 20 keywords. Step -3 Get some suggestive keywords from different free or paid sources. We are already determined to have exact match keywords. So our most of the keywords will be long tail means 3 words + max 6 words with good modifiers and power words. Some free keyword research tools that give you free suggestive keywords. Ahref – Since this is paid tool but for free you can get some keywords. Wordstream – using this tool we can generate 250+ keywords for free. SEMrush – Recently this tool is also availing their paid feature for free only for one click . Keyword Surfer – This is also keyword research tools and good for free keyword research. Moz Keyword Explorer – For doing SEO Moz is always my favorite tool. Their features are very user friendly. Google Keyword Planner– Google keyword planner, mong free Keyword research tools this is the best I have ever tested. This is a google owned tool so regarding all results there is no confusion that they try always to provide the best result. Ubersuggest – This is a paid tool but they have limited free features available. Keyword tool io – Get enough suggested keywords from keyword tool io is really super. Keyword everywhere chrome extension– I have been using this for 6+ years free and paid both. Answer the public – is all a better tool for generation Wh questions. Soovle – This is also a popular tool for getting keyword suggestions. There are lots of tools for SEO. Step 4 Find all suggestive keywords’s search volume. In this matter you may need the paid resource
