What is Buyer persona and How to create.
What is Buyer persona and How to create. Customer Avatar or Buyer Persona [ez-toc] Well, if you throw a stone with your eyes closed, will it hit the target or with your eyes open?? If you keep your eyes open then this article is for you. Today I will discuss “Customer Avatar”. Below are some of its commonly used synonyms – A customer avatar. Customer profile. Customer persona. Customers’ complete characteristics. Buyer personas. Marketing persona. Target market. Target audience. What is a customer avatar? The description or characteristics of the customers who will buy your product or products are collectively called customer avatars. For example – who will buy an R15 bike? Those who have a lot of money, men and those between 40, then “Money”, “Age” and “Male” are the three descriptions of the customer avatar. Another example: Should I promote “iPhone” in Gulistan or in Banani, Gulshan, Baridhara and Dhanmandi??? Let’s discuss in more detail – We all want to expand our business, but sometimes it doesn’t happen due to not knowing the right strategy or it takes a lot of time, there are several reasons. I will discuss one by one inshallah. As a professional marketer. Before starting any business, there are a few things you need to research if you’re going to be successful – and the most important of them is creating a customer avatar. How to create a customer avatar? Below are some examples of research topics – Suppose Product: ” Bike R15 “ Age- 20 – 45 Gender – Male Marital Status – Both Children – No (under 18) FINANCIAL – Prosperous Geographical Location – City Occupation – Any Educational Qualification – Any Religion – Any Technology related – Websites – bikeradar.com, .bikeradar.com, bike24.com Social media – Instagram, Facebook, YouTube other – Facing any problems – excess traffic, competition with friends, status, luxury. Possible questions / search terms – Where can I get a good bike? Which is the most modern bike? , TVS New Bike 2023. Benefits of Customer Avatar: In case of boosting Can be done at low cost Identifying buyers is easy Facilitate content creation Easy targeting Disadvantages of not having customer avatar: If you don’t have a proper customer avatar, you will face problems against the above benefits. I did not prolong. What is a buyer persona? A buyer persona is an ideal customer representation formed through a blend of quantitative (e.g., surveys and market research) and qualitative (e.g., customer interviews) research.Unlike the target audience, which consists of existing market segments, buyer personas encompass both current and potential customers.These semi-fictional profiles may even identify audiences to exclude from targeting.Essentially, buyer personas offer broad business applications, providing crucial insights utilized by marketing, sales, and product teams. Why are buyer personas important? Buyer personas significantly influence your business, product, and marketing strategy by addressing key questions such as: Lead generation and ROI enhancement Product and product marketing strategy development Selection of marketing campaign channels Definition and execution of content marketing strategy Adoption of marketing messaging and positioning Development of brand identity and tone of voice In essence, they serve as the foundational element for various business processes and are pivotal in guiding marketing activities, including the identification of messaging, channels, and the creation of compelling and conversion-focused content. How to create a buyer persona? To create a buyer persona visit Check it out. #customer_Avatar #buyer_persona #audience_esearch Sayudur Rahman Digital Marketing Strategist and Consultant. What is a buyer persona? A buyer persona is an ideal customer representation formed through a blend of quantitative (e.g., surveys and market research) and qualitative (e.g., customer interviews) research.Unlike the target audience, which consists of existing market segments, buyer personas encompass both current and potential customers.These semi-fictional profiles may even identify audiences to exclude from targeting.Essentially, buyer personas offer broad business applications, providing crucial insights utilized by marketing, sales, and product teams. Why are buyer personas important? Buyer personas significantly influence your business, product, and marketing strategy by addressing key questions such as: Lead generation and ROI enhancement Product and product marketing strategy development Selection of marketing campaign channels Definition and execution of content marketing strategy Adoption of marketing messaging and positioning Development of brand identity and tone of voice In essence, they serve as the foundational element for various business processes and are pivotal in guiding marketing activities, including the identification of messaging, channels, and the creation of compelling and conversion-focused content. How to create a buyer persona? “Demographic Info: Start building your buyer persona with crucial demographic details. In B2B markets, prioritize actionable information. Gather data from surveys, interviews, reviews, social media analytics, CRM, Google Analytics, and market research. Use these insights to segment your market, boosting the effectiveness of marketing campaigns, including email and advertising.” Bio Construct a narrative for your buyer persona by summarizing actionable details from their personal and professional life, ensuring relevance to your product or service. Obtain information selectively, focusing on details influencing purchase decisions or communication approaches. The bio created facilitates a deeper understanding among you and your colleagues, enabling the development of a more effective messaging strategy tailored to your buyer persona. Frustrations (pain points) Identify the primary challenges your persona faces at work or in their personal life, focusing on those related to your solutions. Gather insights from customer interviews, focus groups, support requests, and sales demos, and consult customer-facing teams like Customer Success and Sales. Pain points are pivotal in shaping your persona, guiding product development, and positioning your brand as a solution. Understanding these challenges informs a successful product strategy and facilitates effective communication and content marketing strategies that resonate with potential customers seeking solutions. Jobs to be Done Jobs-to-be-Done (JTBD) provides a unique perspective on customer understanding, focusing on the specific job buyers aim to accomplish when acquiring a product or service. This concept delves into the areas of life or work where customers seek change but encounter limitations. For example, a JTBD might be expressed as “Rank (action) my company’s website
