Facebook Marketing
Strategies for Facebook Marketing
Facebook Marketing, Like millions all across the world, Salman has ended up as a Facebook addict. He likes and shares the posts that are trending. Also, he scrolls down Facebook for any update about products or news. He believes that Facebook is the most dependable medium for staying updated.
Let’s take another example. Like Salman, Rajon has been a staunch user of Facebook for several months. However, recently he has heard that one of his relatives is doing business online. When he visited the page on Facebook he found that it was indeed true. He saw that his relative was using Facebook to sell his products and that too with a lot of success. You can obviously fully depend on Facebook for your business.
A large number of people use it for business purposes. Band watch, a well-known digital intelligence company based in England, has collected the data that 60 million pages on Facebook are involved in doing business. Bangladesh is also marching forward in this sector. Geeky Social, a digital intelligence company, has said that at present up to 300,000 businesses are doing business using Facebook. 
In Bangladesh, online business has become very popular and Facebook has been at the top of the list if you speak in terms of media, like YouTube, Twitter, Pinterest, Quora, etc. A lot of companies have their own pages on Facebook. Actually most of those who work online have Facebook accounts and therefore by using the tips and techniques of Facebook Marketing, you can definitely reach your potential and target audience.
Obviously you do not have to spend any extra money for this. But, you must have sound knowledge about Facebook marketing if you want to be successful. Unfortunately, a great percentage of the companies in Bangladesh have a serious lacking in this regard. They have inadequate knowledge about guidelines, so they make mistakes while using Facebook for marketing purposes. As a result they harm their brand image and lose credibility.
Facebook Marketing is useful for the following:
Increases Brand Awareness: | Facebook Marketing
Your Brand is not just your logo. Brand means what you offer to your customers and its impact on their life, particularly on their mind. So, creating influence about your brand is of utmost importance, which has a direct link with the sale of your product. In this case, Facebook is the best place to start branding your products. It also helps you to gain brand loyalty. Through constantly posting about your products and services you can establish stable brand authority for your business.
Achieve higher conversion rates: Facebook Marketing
It is true that a lot business establishments may not have a website of their own. Here, Facebook is very helpful for them. There is a ‘Shop’ tab to display your products. Again you can create the carousel to showcase the products and boost your ads frequently. Depending on the interest of the audience, you can also retarget them as well.
Facebook Marketing, if done efficiently, can win the heart of the audience and influence them to buy your products; they will also recommend others about you and your page. As a result, the conversion rate on Facebook becomes higher than any other platform.
Communicate with the Customers: Facebook Marketing
Facebook not only has access to a large number of audience but also creates engagement opportunities with them. You can create unique posts for the audience from time to time. The latter can comment on your posts and also share them with their family and friends promptly. They can ask questions regarding your product and services. Thus Facebook addresses their problems. This has a positive impact on customer satisfaction, which creates opportunity for relationship building.
More Inbound Traffic:
By using Facebook, you can generate more inbound traffic. It is not necessary that someone has to follow you on Facebook or they visit your website. Still, they can click on links that you share in your social media pages. This will increase the clicks and traffic. On Facebook you can easily figure out which posts are getting high engagement as well.
Tips for Facebook Marketing: Facebook Marketing
By now, you may have understood the importance of Facebook as a marketing tool. Despite its numerous benefits, many people do not make the optimum use of Facebook. I am writing this article so that you may not deprive yourself of those benefits, which will make you miss the target to attain success in your business.
Facebook business page profile Image and Cover: Facebook Marketing
You must remember that the profile image of your business page is viewed by millions of people all over the world. A good number of them may be interested in buying your service or product. So, it is wise to upload things which can enhance the image of your company or business. The photos should be optimized. Similarly the cover image has to be eye-catching.
About Section: Facebook Marketing
The About Section is very crucial. It tells your audience about your goals, visions and what kind of services or products you are going to provide for them. In this section, you should include your background information and story behind setting up this business. Simultaneously, you must convey it to the customers why you are superior to others who are in the line.
Creating high quality Content: Facebook Marketing
Creating high quality content is essential. It is not wise to upload similar types of content every day. Rather, it must carry variety. You can post live updates to showcase your products. You can also animate the discussion by posting user generated content. To beat your competitors and win the heart of the audience must be your goal.
Running Targeted Ad Campaigns: Facebook Marketing
Facebook enables you to narrow down your audience very easily. Your audience can be categorized according to their geographic areas, age, education level and the devices they use for browsing. Suppose, you are running an ads-based device and in this case you can locate a customer’s area and his county with zip code.
This will be an advantage for those running business in Bangladesh to identify his customers. Again, you even can target a private list of users. By using the email addresses and using Facebook’s ads manager, you can reach those people. Facebook also lets you hide ads that you don’t want to see.
Another great advantage of running ads on Facebook is that it points out what bids for ads are most suited for you. You can also compare the bids with those of others. Moreover, you can set daily limits, so there is no chance to see your budget going higher. At the same time, you should keep track of your budget too.
Utilizing different Types of Facebook Ads: Facebook Marketing
There are a number of ad subtypes you can choose from, such as videos, carousel, leads and many more. Depending on your need and purpose, you have to choose a particular category. You can also research what your competitors are following to create your own strategy. You can customize your ads according to your target audience. Paid tools are also available to help you.
Facebook Promoted Posts: Facebook Marketing
The Facebook page owners pay a specific rate in order to have their individual Facebook posts and reach a certain number of users. It will increase a specific post’s reach and impressions. Suppose, you post your story while, co-incidentally, some fans of yours are looking at the news feed. They will very likely see it, which might be quite positive for you. Thus Facebook Promoted Posts enhance your chances of being seen. However, it lacks in targeting options offered by other Facebook ads.
Sponsored Stories: Facebook Marketing
The goal of Sponsored Stories is to have a user take the same action as their friends. If a user sees that five of his friends like a certain page, he also gets interested in it. Advertisers can decide to view ‘likes’ if they aim at more page likes or show friends who have claimed a certain offer.
Usually, friend liking a page or claiming an offer is automatically posted on your news feed and these posts easily get ignored. On the other hand, Sponsored Stories appear in news feeds and the right side bar. This ad format is supported on mobile devices.
Check Here https://youtu.be/qrWOlj0yvDQ
Understanding Facebook Insights and Analytics: Facebook Marketing
Facebook Insights and Facebook Analytics are great tools for you. You can monitor your posts 24/7. Moreover you can track and report on the performance of their marketing responses. Facebook Analytics has another advantage as it allows you to determine the specific return on investment of your marketing and advertising efforts. It allows you to identify what is working and what isn’t. Facebook Analytics applies to more than Facebook Pages and groups too.
Facebook has given new entrepreneurs a platform to show their talent. But, they must acquire necessary training if they want to see their business gain sustainability. In course of time, Facebook will help them create their own brand.
